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Predicting the Future of Virtual Trade Shows
As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly…
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