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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst
Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst
What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill.
Here are a few key takeaways from the episode:
The power of going full force after what you believe
Was Grant Hill first in line…
The skinny
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