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Using Content to Grow a Loyal Audience with Joe Pulizzi
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a "Must-Read Business Book" by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available.
Top 3 Value Bombs:
1. We're all creating content in some way. Do a basic content audit. Know what content you're creating, or those where you spend your resources on.
2. Be lean and know that it takes time to build in a viable audience.
3. It's ok not to know…
The skinny
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