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Why Your Go-to-Market Strategy Keeps Drifting | Sapphire Reels, Atlassian
Go-to-market alignment does not happen because everyone agrees in a meeting. It happens when teams have the infrastructure to stay aligned as strategies move into the market.
In this episode of Straight to Voicemail, Adam Sockel hears from Sapphire Reels, Senior Product Marketing Leader at Atlassian, about why companies need to think about alignment as an ongoing system rather than a one-time event. Sapphire explains why GTM strategy naturally drifts as sales, customer success, product, and marketing optimize for different goals, how that inconsistency shows up across the buyer and customer…
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