Latest / The Nonprofit Podcast
Ep 195| How to Build Donor Retention Between Campaigns
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Email is where most supporters experience your organization over time – not just during campaigns, but in the quieter moments in between.
Jena Lynch sits down with our on-the-ground fundraising expert, Cara Augspurger, CFRE, to talk about what’s really happening in those in-between spaces. Because the emails you send every day? They’re shaping donor relationships long before the next ask ever lands.
They dig into what happens when email becomes something you send just to tick the box, how reactive communication slowly becomes the relationship, and why clarity matters more…
The skinny
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