Latest / Earn Your Leisure / EYL #217 How to Invest in 2023, Corporate Code Switching, & New Year Financial Outlook with Ross Mac

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EYL #217 How to Invest in 2023, Corporate Code Switching, & New Year Financial Outlook with Ross Mac · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will.
• 0:57
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: But like I look at life insurance as a defense
• 1:02
  Speaker 4: mechanism to keep the government from trying to keep violence
• 1:07
  Speaker 4: in our hood. Because once the money's messed with on everything,
• 1:10
  Speaker 4: they're gonna have to find a way to slow it down.
• 1:12
  Speaker 4: Like when people boycott a company and they're like, oh,
• 1:14
  Speaker 4: they lost this amount of money, They're gonna try to
• 1:16
  Speaker 4: come out. They're gonna come out and say, yo, we
• 1:18
  Speaker 4: want to change this or that. If every life insurance company,
• 1:23
  Speaker 4: which Wall Street is all behind because they're invested in
• 1:26
  Speaker 4: those companies, it's messing up all the other business models
• 1:29
  Speaker 4: just to be a trickle down effect. It's messing up
• 1:31
  Speaker 4: innuity payouts, it's messing up people pinching funds, it's messing
• 1:35
  Speaker 4: up everything. And if the money is involved, and that
• 1:37
  Speaker 4: that's what will genuinely end violence.
• 1:41
  Speaker 5: My graduates from my school being forced back drop drop, Mike,
• 1:48
  Speaker 5: drop back drop drop.
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  Speaker 6: All right, guys, welcome back, e y l back home.
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  Speaker 6: This is gonna be a fun conversation, something that I've
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  Speaker 6: been looking forward to for a while. So Ross Mack, Yeah,
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  Speaker 6: he might have seen on Netflix. You might have seen
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  Speaker 6: him on social media. You might have seen him on
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  Speaker 6: his podcast that he has. Another one of our other friends,
• 2:18
  Speaker 6: Brandon Copland.
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  Speaker 7: Yes alumni.
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  Speaker 4: Yeah, Revolt. He had to show Revolt. He's all over
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  Speaker 4: the place. Hey, Revolt fanilis get it.
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  Speaker 6: So I guess the best way, how should I describe
• 2:31
  Speaker 6: you as a financial a flintser if that's what they
• 2:35
  Speaker 6: named the financial influencer.
• 2:37
  Speaker 8: You just enlightened me, influencer, influencer.
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  Speaker 4: Influencer and tech fluencer influencer.
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  Speaker 8: Yeah, is that is that how you would like to
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  Speaker 8: be described?
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  Speaker 4: I could take that. I ain't mad at you know,
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  Speaker 4: financial expert. I ain't mad at financial advocate. You know
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  Speaker 4: what I mean?
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  Speaker 8: Any of the above.
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  Speaker 4: Yeah, we could keep going. I give you a couple more.
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  Speaker 8: So.
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  Speaker 6: He used to work on Wall Street from Chicago, originally
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  Speaker 6: worked on Wall Street.
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  Speaker 4: And how long were you go on Wall Street? So
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  Speaker 4: call it roughly five years? A little over five years.
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  Speaker 6: And then you moved back to Chicago, and then you
• 3:16
  Speaker 6: got in media, and yeah, now you do content in
• 3:19
  Speaker 6: the media. You got shows and things. So hear and foremost,
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  Speaker 6: thank you for joining us. Appreciate it, man, Thank you'all
• 3:24
  Speaker 6: for having men. Y'all already know.
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  Speaker 9: We've been on each other for a few occasions. Man,
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  Speaker 9: so it's good to have you here.
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  Speaker 7: Man.
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  Speaker 4: Appreciate y'all having me. Love everything y'all doing. More importantly,
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  Speaker 4: I'm happy to be here and continue to make history
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  Speaker 4: with y'all.
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  Speaker 6: So let's let's get into it, all right, So walk
• 3:40
  Speaker 6: us through your journey from Chicago to Wall Street. Why
• 3:44
  Speaker 6: did you leave Wall Street? How'd you end up on
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  Speaker 6: Wall Street? Bring us from that time, from like I
• 3:50
  Speaker 6: guess college to where you are now.
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  Speaker 8: Yeah.
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  Speaker 4: Man, so south side of Chicago. From there one of
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  Speaker 4: the things I was really you know, happy and proud
• 3:59
  Speaker 4: of being able to go to an ivy league from
• 4:02
  Speaker 4: the South Side, right I went to Wharton School in
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  Speaker 4: the University of Pennsylvania. That's like the best business school
• 4:09
  Speaker 4: in the world.
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  Speaker 7: You didn't just go that Ney School.
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  Speaker 4: Yeah yeah, yeah for undergrad, for undergrad, for undergrad. So
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  Speaker 4: it's harder to get in undergrad than it is grad.
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  Speaker 8: We even at that.
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  Speaker 4: But no, So literally from South Shore, which right now
• 4:22
  Speaker 4: is probably one of the worst neighborhoods in Chicago in
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  Speaker 4: terms of you know, violence and stuff like that coming
• 4:28
  Speaker 4: from there, went to Whitney Young actually for high school.
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  Speaker 4: So that's what Michelle Obama went to, and from there
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  Speaker 4: went to Wharton. You said, what yeah, yeah, yeah, we
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  Speaker 4: he you know, he got he he made it, he did,
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  Speaker 4: so I ain't mad at him. And then so I
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  Speaker 4: was at Wharton, but the best, the craziest thing was
• 4:46
  Speaker 4: at Wharton. It was like, it's a legit culture shock, right,
• 4:49
  Speaker 4: coming from the South Side. I was talking crazy steal
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  Speaker 4: and I'm in class freshman year. I remember being in
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  Speaker 4: class with kids that's day trading in the middle of
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  Speaker 4: class this two thousand and eight, and I never I've
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  Speaker 4: never seen like that.
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  Speaker 8: Bro.
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  Speaker 4: I'm literally on a laptop that I got from being
• 5:03
  Speaker 4: in the Chicago Urban League, a two three hundred dollars
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  Speaker 4: acer computer. You feel me like schools, you know what
• 5:10
  Speaker 4: a so I swear to God, I remember, like yesterday
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  Speaker 4: saw I'm in class and I see a guy who's
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  Speaker 4: literally day trading on. Bro. What are you doing though?
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  Speaker 4: You know what I mean? And it's a culture shock
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  Speaker 4: because one, it's only five percent black, it's five or
• 5:21
  Speaker 4: six percent black, right, But two you in there with
• 5:24
  Speaker 4: you know a lot of these one percent kids right
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  Speaker 4: their parents are doing real wealthy and being there, I
• 5:30
  Speaker 4: was like, all right, I'm about to start learning how
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  Speaker 4: to invest right there. And so I remember leaving that
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  Speaker 4: class and I'm like, yo, I'm about to open up
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  Speaker 4: an account. I remember I talked to my e trade
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  Speaker 4: I'm sorry, my econ professor, and I'm like, yo, I
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  Speaker 4: want to start an investors like okay use e Trade,
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  Speaker 4: et cetera, et cetera. But the crazy thing about being
• 5:46
  Speaker 4: at Wharton is like you was just always going to
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  Speaker 4: be in the right place at the right time. Because
• 5:50
  Speaker 4: I stumbled across, Like you say, how do I get
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  Speaker 4: on Wall Street? I stumbled across the internship. I felt
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  Speaker 4: like me and the homie we was just going through
• 5:59
  Speaker 4: Huntsman that's like the Warden Building, and they were doing
• 6:01
  Speaker 4: recruiting there and Morgan Stanley had a freshman program and
• 6:05
  Speaker 4: I just walked up. It was a I remember she
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  Speaker 4: was a Nigerian woman and my dad used to live
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  Speaker 4: in Nigeria, so I know how to say a few
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  Speaker 4: things right, and I said some to her and she
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  Speaker 4: was like, oh, YadA, YadA, you should apply for this program.
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  Speaker 4: It was called the Richar B. Fisher Program. And from there,
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  Speaker 4: literally that summer I never looked back. I worked at
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  Speaker 4: Morgan Stanley that summer. The next time I worked at Barclays.
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  Speaker 4: Then I went back to Morgan Stanley when I ended
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  Speaker 4: up getting a full time job offer. So my senior
• 6:30
  Speaker 4: year I was just able to wild out because I
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  Speaker 4: already had a job. But the crazy thing was like
• 6:35
  Speaker 4: the different seats that I was able to internet, right,
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  Speaker 4: I did sales and trading at Barclays. I was in
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  Speaker 4: global capital markets my first year Morgan Stanley, and then
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  Speaker 4: my last year I was able to be commercial paper,
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  Speaker 4: which is just short term trading, which literally that business
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  Speaker 4: was in the process of dying when you really look
• 6:54
  Speaker 4: at you know how low rates were at that time,
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  Speaker 4: so it was really hard money market. Yeah, so commercial
• 7:00
  Speaker 4: paper repo market where businesses are really just getting financing
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  Speaker 4: for day to day operations. And I was on that desk.
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  Speaker 4: So like put it like this, you on a ten
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  Speaker 4: week internship, I'm on that desk for like eight weeks,
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  Speaker 4: one week of training, eight weeks there, and then they
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  Speaker 4: come tap me on the shoulder like man, they ain't
• 7:16
  Speaker 4: got no head count, meaning they're not gonna be able
• 7:19
  Speaker 4: to hie you on you on this desk, So you
• 7:20
  Speaker 4: got to rotate to a different desk. And then I
• 7:22
  Speaker 4: remember I talked to one of my mentors. They was like, yo,
• 7:25
  Speaker 4: you could do rates trading, COMMUNI sales or high yield
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  Speaker 4: And I'm like, bro, I don't really know either one.
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  Speaker 4: So I go shadow put my big coming like bro,
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  Speaker 4: go to high Yeld that's where the money at because
• 7:35
  Speaker 4: high yield is you know, junk bonds, distressed leverage loans.
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  Speaker 4: And I spent one week on there. I had a
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  Speaker 4: big presentation and I got the job. I remember I
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  Speaker 4: had to pitch some serious XM bonds. Shout of my dog,
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  Speaker 4: John Waller. We sat there the first time I ever
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  Speaker 4: pulled it all nighter because at school g I would
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  Speaker 4: go to sleep, like, bro, I'm never doing pulling all
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  Speaker 4: night for no homework. Ifon't got it, it is what
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  Speaker 4: it is. But I pulled it all nighter for the
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  Speaker 4: first time for a presentation on like I had to
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  Speaker 4: why they should buy these bonds and fast forward. So
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  Speaker 4: I ended up working on Wall Street. And the crazy
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  Speaker 4: thing about Wall Street is don't nobody look like us?
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  Speaker 7: Right?
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  Speaker 4: And actual fact in twenty twelve, when I got on
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  Speaker 4: the desk full time at Morgan Stanley High YEO Sales
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  Speaker 4: and Trading, I was the first black person ever on
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  Speaker 4: that desk and on the entire trading floors, like three
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  Speaker 4: black people like not including you know, people that might
• 8:25
  Speaker 4: be cleaning up or admin's and stuff like that. It
• 8:28
  Speaker 4: was like three black people, right, one sales guy in IG,
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  Speaker 4: one other guy in what was he in spg's structure
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  Speaker 4: products And so from there, man, it was like okay,
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  Speaker 4: now let me continue to learn. I spent three years
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  Speaker 4: at Morgan Stanley, and I will say the best and
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  Speaker 4: the worst thing because when you think about what Wall
• 8:48
  Speaker 4: Street is, you think of of the movies, like, oh,
• 8:50
  Speaker 4: everybody yelling well off of Bam. They're running with tickers,
• 8:54
  Speaker 4: you know, tickets and stuff for orders. It wasn't like
• 8:56
  Speaker 4: that because everything was digital. People picking up the phone,
• 8:58
  Speaker 4: they ordering making their orders of a Bloomberg, et cetera.
• 9:02
  Speaker 4: But the one thing they wouldn't do, they wouldn't let
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  Speaker 4: me get on the actual trading desk without doing one
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  Speaker 4: year of actual research. So I had to do research.
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  Speaker 4: I cover retail companies, tobacco, and home builders, so them
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  Speaker 4: three sectors. But the worst part is like, bro, you
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  Speaker 4: literally working six thirty to six thirty, but it ain't
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  Speaker 4: no fun in it because like the fun is everybody
• 9:23
  Speaker 4: you're talking on the phone with Pimco, Fidelity, black Rock, Vanguard,
• 9:29
  Speaker 4: et cetera. But I'm sitting there on the computer cracking
• 9:32
  Speaker 4: models out right, looking at toys, r US, looking at J. C. Penny.
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  Speaker 4: And it was a great time. To be there. But
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  Speaker 4: if I know what I knew now, right, if I
• 9:40
  Speaker 4: knew what I know now, it's like, man, I would
• 9:42
  Speaker 4: have took it even more serious. But the great thing
• 9:44
  Speaker 4: was I had to literally understand all the fundamentals of
• 9:47
  Speaker 4: a company, so literally reading ten k's and ten q's
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  Speaker 4: every quarter of Okay, what's going on in the home
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  Speaker 4: builder space, Okay, what's going on in the tobacco space,
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  Speaker 4: what was going on in the retails Because at that
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  Speaker 4: time twenty twelve twenty thirteen, you get big companies that
• 10:01
  Speaker 4: are you know or you know. You got Walmart and
• 10:04
  Speaker 4: Target taking a lot of market share, and then you
• 10:06
  Speaker 4: got Walmart. I mean, I'm sorry, then you got Amazon
• 10:08
  Speaker 4: taking market share. But the crazy thing is I'm watching
• 10:11
  Speaker 4: Chase Penny getting ready to go bankrupt, Radio Shack getting
• 10:14
  Speaker 4: ready to go bankrupt, Toys r US getting ready to
• 10:15
  Speaker 4: go bankrupt. And I think that's some of the best
• 10:19
  Speaker 4: experience I had because I'm doing you know what, it's
• 10:21
  Speaker 4: called a waterfall analysis, where you literally just breaking the
• 10:25
  Speaker 4: company down, just stripping it down, saying, Okay, what part
• 10:29
  Speaker 4: of seer another company seers, what's this part of seiers
• 10:32
  Speaker 4: business worth? What's this part of seriers business worth and
• 10:34
  Speaker 4: you doing it based on like all the other competitors
• 10:37
  Speaker 4: in that industry to then say okay, this is how
• 10:39
  Speaker 4: much his company's worth. And so you know, fast forward
• 10:42
  Speaker 4: to today, it's like, I look at that experience is
• 10:45
  Speaker 4: something that I say made me into a better investor
• 10:48
  Speaker 4: because it helped me say okay, I can look at
• 10:50
  Speaker 4: a company and then I could just strip it bare
• 10:52
  Speaker 4: bones and really X rayed and say, okay, this is
• 10:55
  Speaker 4: how you really look at this company and where it's
• 10:57
  Speaker 4: going to be five ten years from now.
• 10:58
  Speaker 7: Once you got that infa me, that's a lot. Man.
• 11:01
  Speaker 9: So when you got the information right as you're doing
• 11:03
  Speaker 9: this analysis and you're breaking down you're doing models, what
• 11:06
  Speaker 9: happens next you pass that on to who to give
• 11:10
  Speaker 9: them the information perfect.
• 11:11
  Speaker 4: So the way we so the way you know most
• 11:14
  Speaker 4: trading death works. And the reason stocks be moving so
• 11:17
  Speaker 4: quick when you have earnings or new information and stuff
• 11:20
  Speaker 4: is because everybody has their model of what this company
• 11:23
  Speaker 4: is worth. And so the moment you find the new information,
• 11:26
  Speaker 4: what revenue was, what iwa was, what their cogs were,
• 11:30
  Speaker 4: costs of goods sold, everything you're thinking about the moment
• 11:33
  Speaker 4: those numbers come out, people plug it into a model instantly,
• 11:36
  Speaker 4: and then you get a new valuation of what the
• 11:39
  Speaker 4: companies worth. If that's why stocks be trading, you know,
• 11:42
  Speaker 4: rapidly like that, And it's because everybody has their own
• 11:45
  Speaker 4: model based on it. And so when we were you know,
• 11:48
  Speaker 4: so anytime a company would report earnings, I'm going through
• 11:52
  Speaker 4: the earnings report, I'm highlighting stuff, I'm putting it in
• 11:54
  Speaker 4: the models, and then I would literally go print out
• 11:56
  Speaker 4: the model, run it over to the person that's trading that.
• 11:59
  Speaker 4: So if this guy was bad, so I covered both
• 12:02
  Speaker 4: investment grade and hy yell right, and so at that
• 12:04
  Speaker 4: time the moment call it.
• 12:09
  Speaker 3: J C.
• 12:09
  Speaker 4: Penny for instance, report it, I'm literally saying. And bonds
• 12:12
  Speaker 4: is so different than just stocks because you got to
• 12:14
  Speaker 4: think about a lot of other stuff because it's different covenants,
• 12:18
  Speaker 4: meaning like any event that they don't have enough money,
• 12:22
  Speaker 4: enough cash, enough coverage, like these bonds could being technical
• 12:27
  Speaker 4: default and so like those are the things that you know,
• 12:30
  Speaker 4: the moment they would report, I'll fill out the models,
• 12:32
  Speaker 4: I print it out, and I run it over. I'm
• 12:35
  Speaker 4: twenty two, I'm thinking I'm doing something. He's like, bro,
• 12:37
  Speaker 4: all right, Like I'm yo, the sales. This this is
• 12:40
  Speaker 4: that you know, this increased three percent year over year
• 12:42
  Speaker 4: same store sales was two percent quarter over quartering He
• 12:45
  Speaker 4: like for sure, And I'm like bro, So my man,
• 12:48
  Speaker 4: I'm like, gee, did I not just do something good?
• 12:50
  Speaker 4: But it's like it was a machine, Like no matter
• 12:52
  Speaker 4: what's going on, I was going to always just be
• 12:55
  Speaker 4: a number, like they were going to be able to
• 12:56
  Speaker 4: replace me, like you know, the analyst program, the associated
• 12:59
  Speaker 4: program and people coming in and out. But what I
• 13:01
  Speaker 4: will say is that that gave me the most transferable
• 13:04
  Speaker 4: skill set when it come to this investment stuff.
• 13:06
  Speaker 9: Yeah, I'm always interested when you look at an earnings report,
• 13:08
  Speaker 9: because I mean that's something that we talk about in
• 13:10
  Speaker 9: market mondays, all those earnings reports, and a lot of
• 13:12
  Speaker 9: people like to trade off of them or trade around them.
• 13:15
  Speaker 7: When you were highlighting what are the things.
• 13:16
  Speaker 9: Were you looking at at that age when you saw
• 13:19
  Speaker 9: the earnings report.
• 13:20
  Speaker 4: Yeah, So as I'm watching the earnings report, at one point,
• 13:23
  Speaker 4: I might be also listening to the earnings call, so
• 13:25
  Speaker 4: I'm thinking of what they're forecasting. I'm thinking what and everything.
• 13:29
  Speaker 4: So everything's relative, and when you're looking at earnings at
• 13:31
  Speaker 4: any company, it's relative of what they did year over year.
• 13:35
  Speaker 4: So if it's Q three in twenty twenty two, you're
• 13:37
  Speaker 4: looking at Q three or twenty twenty one, right, And
• 13:39
  Speaker 4: I'm sure y'all already know that, But like, those are
• 13:41
  Speaker 4: the things I'm looking at. So I'm looking to sales,
• 13:43
  Speaker 4: you know, go higher a lower. I'm looking at what's
• 13:45
  Speaker 4: ebathah right they earnings hire a lower. I'm looking at
• 13:48
  Speaker 4: same source sales, which is just like those you know,
• 13:51
  Speaker 4: the replica like the stores themselves that they had the
• 13:53
  Speaker 4: same amount of foot traffic. But also the most important
• 13:56
  Speaker 4: thing is you looking at forecasts. And I think a
• 13:58
  Speaker 4: lot of people understand that when you're looking at because
• 14:01
  Speaker 4: the management team is getting on those earnings call to say, yo,
• 14:03
  Speaker 4: we had a good quarter and this is what we
• 14:05
  Speaker 4: think from the opportunity set moving forward, and so like
• 14:07
  Speaker 4: right now when you see earning season right now, and
• 14:10
  Speaker 4: you were like, yo, they just beat you know on
• 14:12
  Speaker 4: top end bottom line butt right here, go to butt.
• 14:15
  Speaker 4: But we we are, you know, lowering our forecast for
• 14:18
  Speaker 4: Q four. Future guidance, that future guidance, it'll mess you up,
• 14:21
  Speaker 4: like especially if you're trying to play you know, earnings buying.
• 14:24
  Speaker 4: Some calls into it like, Okay, we beat both top
• 14:26
  Speaker 4: line to bottom line, but the Ford guidance is equally
• 14:29
  Speaker 4: as important, if not more important.
• 14:31
  Speaker 6: So talk about what's the most important thing to look
• 14:34
  Speaker 6: for and looking at a company.
• 14:36
  Speaker 8: Let's start.
• 14:37
  Speaker 4: I mean, so anytime you analyzing the company, I look
• 14:41
  Speaker 4: at it the same way, the same way Steph Curry
• 14:43
  Speaker 4: shoot the same free throws. It's like building a repetition, right,
• 14:47
  Speaker 4: And it's like I always say, start out with a
• 14:48
  Speaker 4: holistic view. Right, holistic view. Do I like the management team?
• 14:52
  Speaker 4: Do I like how they are putting this company in
• 14:54
  Speaker 4: the right path? But then I'm like, what's the opportunity
• 14:57
  Speaker 4: set of the sector?
• 14:58
  Speaker 8: Right?
• 14:58
  Speaker 4: If we're talking about reach companies at the time, right
• 15:01
  Speaker 4: twenty twelve or even now for that matter, we understand
• 15:03
  Speaker 4: because at that time, not only was they losing out,
• 15:06
  Speaker 4: but they had price match. So like you could literally
• 15:08
  Speaker 4: go to Jake, you could go to Jcpenny or Target
• 15:12
  Speaker 4: or whatever. You'd be like, Yo, you pull up on
• 15:14
  Speaker 4: your phone, your Walmart got the same TV for one
• 15:16
  Speaker 4: hundred dollars less. They got to match it, right. Price
• 15:19
  Speaker 4: match started coming out at that and so you're looking
• 15:21
  Speaker 4: at holistic view, management team opportunity set is this business?
• 15:25
  Speaker 4: Is it cyclical, is it declining or is it expanding? Right,
• 15:28
  Speaker 4: so we talk about you know, electric vehicles, that business
• 15:31
  Speaker 4: is growing, right, It's a big opportunity set and we
• 15:34
  Speaker 4: still haven't reached this full potential. So my holistic view
• 15:37
  Speaker 4: is like, is this company or one is this in
• 15:39
  Speaker 4: a sector that's growing or declining? And then is this
• 15:41
  Speaker 4: company does how much market share do they have and
• 15:44
  Speaker 4: do they have the ability to get more or do
• 15:46
  Speaker 4: they have the ability warm or is it other companies
• 15:49
  Speaker 4: that are actually coming in and taking market share. So
• 15:51
  Speaker 4: if you look at Apple versus BlackBerry back I remember
• 15:54
  Speaker 4: the ticker. I think black beer was like rim or something.
• 15:57
  Speaker 4: And if that's the case, you're looking like man rim.
• 16:01
  Speaker 4: They can't compete. Right At the one time BlackBerry had
• 16:05
  Speaker 4: you know, they had the type of software that you
• 16:08
  Speaker 4: couldn't crack. So that was the thing all Wall Street
• 16:11
  Speaker 4: people had, they Blackberries. But then Apple ended up getting
• 16:13
  Speaker 4: the same thing. They took all their market share. So
• 16:15
  Speaker 4: you're looking at saying does this company have that moat?
• 16:17
  Speaker 4: I know shut out in he say, molde a lot
• 16:20
  Speaker 4: right that do does this have a moat? But also
• 16:23
  Speaker 4: you know you're saying, is their business growing? Is that
• 16:25
  Speaker 4: profitability growing? Is it more opportunities set?
• 16:28
  Speaker 7: Right?
• 16:28
  Speaker 4: What are they saying in terms of future guidance? Are
• 16:30
  Speaker 4: they able? Is their business? You know what's the margins
• 16:33
  Speaker 4: on their products?
• 16:33
  Speaker 7: Right?
• 16:34
  Speaker 4: You look at Apple? One thing they make a lot
• 16:35
  Speaker 4: of money own is their cessories. Right, Okay, phone is
• 16:38
  Speaker 4: one thing, but then it's accessory. So I always take
• 16:40
  Speaker 4: a holistic view. Also say who owns the stock? Right,
• 16:43
  Speaker 4: I'll go on Yahoo Finance and look at the holders,
• 16:45
  Speaker 4: because it's important to know if people smarter than you,
• 16:48
  Speaker 4: who have a dedicated research team that are following this
• 16:51
  Speaker 4: day in the day out, Like we don't have the
• 16:53
  Speaker 4: ability to call the CFO of Apple, but you know
• 16:58
  Speaker 4: Berkshire does, Guard does, Fidelity does. So I always look
• 17:01
  Speaker 4: to see who those top ten holders are. That always
• 17:04
  Speaker 4: gives me an understanding too. If people are smarter than us,
• 17:06
  Speaker 4: then you're looking at the charts, right. So I always
• 17:08
  Speaker 4: start off fundamentals before I get into the technicals. Fundamentals
• 17:11
  Speaker 4: is everything, like everything we was just talking about, But
• 17:14
  Speaker 4: the technicals is you know, where's the price trading? So
• 17:18
  Speaker 4: like fundamentals are saying why I should buy this company? Right.
• 17:21
  Speaker 4: Once again, the opportunity set is growing. Technicals is like
• 17:24
  Speaker 4: an end shout out in he always say like it's
• 17:27
  Speaker 4: it's you know, you can batter right company, but just
• 17:29
  Speaker 4: at the wrong time. So the technical is gonna say, yo,
• 17:31
  Speaker 4: you know RSI is here. You know RSI is under thirty.
• 17:35
  Speaker 4: Now might be a good time to buy it. And
• 17:37
  Speaker 4: I think so, I think anybody that's trying to say,
• 17:40
  Speaker 4: you know, to develop the repetition, it's the same way
• 17:44
  Speaker 4: like you shot free throws different than you would shoot
• 17:46
  Speaker 4: free throws right. You might dribble three times, spin the ball,
• 17:48
  Speaker 4: but you know, like your end goal, and I think
• 17:50
  Speaker 4: that's the same thing when it comes to picking a company, right,
• 17:53
  Speaker 4: it's like, okay, opportunity set, holistic view. Is this company growing? Also?
• 17:57
  Speaker 4: Are they sales growing? Is their profitability? Are they able
• 18:00
  Speaker 4: to maintain margins because a lot of businesses are getting
• 18:02
  Speaker 4: pressured into margins, especially in that retail space because for
• 18:07
  Speaker 4: the most part Amazon had no overhead, where Toys, r
• 18:10
  Speaker 4: Uss and J. C. Penny got none. But overhead you're
• 18:12
  Speaker 4: looking at how much their rent is, right, and so
• 18:15
  Speaker 4: I kind of look at it that way.
• 18:16
  Speaker 9: So when you obviously when you started you didn't even know,
• 18:19
  Speaker 9: Like when you got to whar and you said that
• 18:20
  Speaker 9: you saw somebody day traded. Obviously you start working on
• 18:23
  Speaker 9: Wall Street. How fast is the learning curve? Right, because
• 18:26
  Speaker 9: if you don't learn pretty quickly, youre gonna get left
• 18:28
  Speaker 9: behind in that space.
• 18:29
  Speaker 7: I'm pretty sure. Boy boy, what was that like?
• 18:32
  Speaker 4: Learning curve? Crazy? Once again, at the time, I was
• 18:37
  Speaker 4: trying to live life like TV bro, I'm trying to
• 18:39
  Speaker 4: get on the phone and talk to Vanguard. I don't
• 18:42
  Speaker 4: like cause, but I needed to know that. And so
• 18:45
  Speaker 4: what I would say the learning curve was very hard
• 18:47
  Speaker 4: because you had to It's almost like if you're taking
• 18:50
  Speaker 4: the SAT and you're doing the reading part, Like if
• 18:53
  Speaker 4: you I was talking to somebody the other day and
• 18:56
  Speaker 4: they was like, yo, I teach kids how to do
• 18:57
  Speaker 4: good on ACT or SAT or whatever. He's like, yahrie
• 19:00
  Speaker 4: the first and the last paragraphs and skim the middle, right.
• 19:03
  Speaker 4: And I say that to say, like when you talk
• 19:04
  Speaker 4: about the learning curve, when you're looking at that earnings report, right,
• 19:08
  Speaker 4: just they publish an earners report, then they'll put out
• 19:11
  Speaker 4: the ten Q in ten k annually, right, but the
• 19:13
  Speaker 4: earners report it might be ten twelve pages you got
• 19:15
  Speaker 4: to know what to look for quick as well. And
• 19:17
  Speaker 4: so that was the biggest thing on a learning on
• 19:20
  Speaker 4: a on a learning curve because it's like, what am
• 19:22
  Speaker 4: I looking for? And then it's like, okay, what are
• 19:24
  Speaker 4: the numbers that you know? Because this is a like
• 19:27
  Speaker 4: the models are leaving. I look at it like a
• 19:29
  Speaker 4: living breathing organism because once you plug it in, it's
• 19:31
  Speaker 4: going to spit out something else that's saying, these bonds
• 19:34
  Speaker 4: is worth this, this stock is worth that. And so
• 19:37
  Speaker 4: the learning curve was hard, and you're sitting there right
• 19:40
  Speaker 4: in ro Wall Street is one of them things where
• 19:42
  Speaker 4: it's a blessing to be on there, but it's you know,
• 19:44
  Speaker 4: it's it's very subjective, right, like the only black person
• 19:48
  Speaker 4: in there, you know what I mean? If I come around,
• 19:51
  Speaker 4: you know, make a joke or something, or smiling too much, shorty,
• 19:55
  Speaker 4: too cocky, you need to tone it down. So you know.
• 19:59
  Speaker 4: The biggest learning curve was culturally over the actual academia
• 20:02
  Speaker 4: part of it. The academy I felt as though coming
• 20:04
  Speaker 4: from war and I can grasp anything. The biggest learning
• 20:07
  Speaker 4: curve was learning how to act right like I got
• 20:10
  Speaker 4: pulled aside, I got pulled Aside and anybody that's working
• 20:14
  Speaker 4: on Wall streetro they understand what I'm talking about. It's
• 20:16
  Speaker 4: a way you got to carry yourself and it's a
• 20:18
  Speaker 4: way to dress. Right. At one point they told me
• 20:21
  Speaker 4: I was too flashy because I got a Ferragamo tai on.
• 20:23
  Speaker 8: Right.
• 20:24
  Speaker 4: They telling me I got too much swag because I
• 20:27
  Speaker 4: walked different. So and I'm a person pulled me it side. Bro,
• 20:29
  Speaker 4: you gotta walk like you in a hurry. Like see
• 20:32
  Speaker 4: what the hell does that mean?
• 20:32
  Speaker 8: Bro?
• 20:33
  Speaker 4: Like you know what I mean, Like, walk like you
• 20:34
  Speaker 4: in a hurry, walk with your head down, keep acting,
• 20:36
  Speaker 4: because it's all perception, bro, perception reality. And when you
• 20:39
  Speaker 4: come from a ivy league as a black dude, they
• 20:42
  Speaker 4: already think, you know, kid thinking cocky and I was
• 20:45
  Speaker 4: swagged out. I ain't gonna hold you. But at the
• 20:47
  Speaker 4: same time they was hold They were trying to hold
• 20:49
  Speaker 4: me in a sense of like he was too cocky,
• 20:52
  Speaker 4: right he you know he and oh he's not doing
• 20:54
  Speaker 4: the grunt work. And so the biggest thing was the
• 20:57
  Speaker 4: cultural part of being in a different it's a attorney
• 21:00
  Speaker 4: to write these guys all play lacrosse country club, living Connecticut.
• 21:04
  Speaker 4: You feel me like Westchester and all that, yeah, ro
• 21:07
  Speaker 4: and one of thse people playing basketball on them desks.
• 21:10
  Speaker 4: For the most part, right, it was lacrosse row you
• 21:13
  Speaker 4: feel me, field hockey, all that stuff. And it's a
• 21:16
  Speaker 4: different culture, different country club. Right. They got the vest song,
• 21:21
  Speaker 4: the vineyard vine vests and all that, you know what
• 21:23
  Speaker 4: I mean. So that the academia part, it was hard
• 21:26
  Speaker 4: at first, but you understand that because if you know
• 21:28
  Speaker 4: how to study, you can get that. But the cultural
• 21:30
  Speaker 4: thing was one that was very difficult. And I remember
• 21:32
  Speaker 4: I was sitting at a dinner table with you not
• 21:34
  Speaker 4: that long ago, and we was talking about, you know,
• 21:36
  Speaker 4: a potential client, and this is how we come in, right,
• 21:40
  Speaker 4: I'm wraw right now, either you like it or you don't.
• 21:42
  Speaker 4: But when I was twenty two at the time, it
• 21:44
  Speaker 4: was one of them like I had to get down
• 21:45
  Speaker 4: and lay down or I had to really conform to
• 21:48
  Speaker 4: that life.
• 21:50
  Speaker 8: So why'd you leave?
• 21:52
  Speaker 4: So I ended up So when I left Morgan Stanley,
• 21:56
  Speaker 4: I ended up getting a better job at a hedge
• 21:58
  Speaker 4: fun where I was able to move back to my hometown, Chicago.
• 22:02
  Speaker 4: And the reason I left was, you know, I just
• 22:06
  Speaker 4: wanted more, right, So at the same time, you know,
• 22:09
  Speaker 4: I was making music, right, I make music. I'm nice, right.
• 22:13
  Speaker 4: I need you to have my vinyl back here one
• 22:15
  Speaker 4: of these days on God on my t kids. We
• 22:18
  Speaker 4: need that. But so one thing I'm going to work,
• 22:21
  Speaker 4: I have my music on the radio. So I'm already
• 22:24
  Speaker 4: feeling it. But one thing about moving back to Chicago is,
• 22:28
  Speaker 4: and I think y'all, y'all are the tests, right, is
• 22:30
  Speaker 4: when you going and you trying to do something, you
• 22:33
  Speaker 4: got laser focus, you got your horse blinders on. And
• 22:36
  Speaker 4: as a result, I really wasn't that in tune with
• 22:39
  Speaker 4: the community as much as I could have. Right word
• 22:41
  Speaker 4: at a Margus Stanley. Sure I did some community service,
• 22:43
  Speaker 4: but like the people that I grew up with, I
• 22:45
  Speaker 4: wasn't in tune with them. But me going back to Chicago,
• 22:47
  Speaker 4: I really got to realize, like yo, when you look
• 22:50
  Speaker 4: at the wealth gap and the information gap, it really
• 22:52
  Speaker 4: boils down to the exposure gap. So what you exposed to? Right,
• 22:56
  Speaker 4: So being at Morgan Stanley, I'm walking by, I see
• 23:00
  Speaker 4: on the desk, right, a managing direct on the desk
• 23:02
  Speaker 4: checking a retirement account, checking a four on one K.
• 23:05
  Speaker 4: You got two three million in there, right, Most people
• 23:08
  Speaker 4: that look like us don't even got four one k's
• 23:10
  Speaker 4: the retirement plans in general, right, they hoping social security still, right?
• 23:13
  Speaker 4: And so once I started understanding that and looking at
• 23:16
  Speaker 4: other people, Oh, I got an LLC for this. Oh,
• 23:18
  Speaker 4: this is the type of accounts I have of my kids,
• 23:20
  Speaker 4: I realized. One of my best friends at the crib,
• 23:23
  Speaker 4: he like, bro, you ain't really my friend, bro if
• 23:25
  Speaker 4: you ain't teaching me how to get a bag. So
• 23:28
  Speaker 4: that's what made me say, yo, I want to start
• 23:30
  Speaker 4: making content. So that's when I develop economics, which you know,
• 23:34
  Speaker 4: very similar to what y'all do, is making learning about
• 23:38
  Speaker 4: finance cool, making it more digestible so the average person
• 23:42
  Speaker 4: could understand it because we take a full step back.
• 23:45
  Speaker 4: It's like, you know, they think this is an old
• 23:47
  Speaker 4: white man's game. Historically it was, but now this stuff
• 23:51
  Speaker 4: been democratized. Right. We got podcasts about it, we got
• 23:54
  Speaker 4: social media about it, and now it's apps that allow
• 23:56
  Speaker 4: us to buy stocks for free. I remember when I
• 23:59
  Speaker 4: got trading. Oh wait, it cost me thirteen dollars to
• 24:02
  Speaker 4: buy in, thirteen dollars to seal. So if I'm putting
• 24:04
  Speaker 4: a hundred dollars to work, I got over. I got
• 24:07
  Speaker 4: thirteen percent and over in costs to buy that. So
• 24:10
  Speaker 4: at that moment, I'm already lost. I need to stock
• 24:13
  Speaker 4: to go over thirteen percent for me to you know what,
• 24:15
  Speaker 4: I mean, to make money. So at that moment, it's
• 24:17
  Speaker 4: like all right, but now democratization of everything, right, Like
• 24:21
  Speaker 4: we swimming in knowledge, but we yearning for wisdom, and
• 24:23
  Speaker 4: now it's like, how do we give everybody the right wisdom?
• 24:27
  Speaker 4: And so one of the things I did was like, man,
• 24:29
  Speaker 4: I want to start putting out content right because I
• 24:32
  Speaker 4: went by the moniker Wall Street rapper, I was talking
• 24:34
  Speaker 4: to somebody, She's like, Okay, what the hell does Wall
• 24:35
  Speaker 4: Street mean? So it's like, let me bring Main Street.
• 24:38
  Speaker 4: Let me bring Wall Street to Main Street. And so
• 24:40
  Speaker 4: one of the things I was able to do was
• 24:41
  Speaker 4: while I was working, I was always had a hustle's right,
• 24:45
  Speaker 4: shout of my dog Ja. We used to throw parties,
• 24:47
  Speaker 4: we had to drill. Then I also opened up a restaurant,
• 24:49
  Speaker 4: and then I had the content and I had the music.
• 24:51
  Speaker 4: So I'm like, bro. One of the things I said,
• 24:53
  Speaker 4: if I can make a fraction of what I make
• 24:56
  Speaker 4: while working on Wall Street while only dedicating calling four
• 25:00
  Speaker 4: or five hours to the side, hustles. Then if I
• 25:02
  Speaker 4: gave it twenty four hours, then it's over with. And
• 25:04
  Speaker 4: so I was able to leave while having other investments, right,
• 25:08
  Speaker 4: still trading and development economics.
• 25:12
  Speaker 9: So you became at the time you leave full time
• 25:15
  Speaker 9: trading is the side hustles are now supplementing what you.
• 25:18
  Speaker 7: Used to make on Wall Street? Is that what we're saying?
• 25:20
  Speaker 4: Yeah, So I used to own a restaurant called drink
• 25:23
  Speaker 4: House in Chicago. Anybody in Chicago, No, this was the
• 25:27
  Speaker 4: most busting spot in the city.
• 25:28
  Speaker 7: Can we out?
• 25:29
  Speaker 4: Can we vouch they gonna merk, he gonna merch, they
• 25:33
  Speaker 4: gonna merch. Anybody from Chicago watching drink House. It was
• 25:35
  Speaker 4: in Greek Town, right, were already in a predominantly white neighborhood. Right,
• 25:41
  Speaker 4: It's really political in Chicago. The mob is heavy that
• 25:44
  Speaker 4: you feel me, But it could be you know, political
• 25:46
  Speaker 4: or whatnot. But we had the business for a minute
• 25:48
  Speaker 4: and we had to shut it down. You know, we
• 25:50
  Speaker 4: had some political stuff that made us shut it down.
• 25:53
  Speaker 4: But I was making good money with that as well
• 25:55
  Speaker 4: as the investments, and then economics started making money. And
• 25:59
  Speaker 4: I think that's one of the so and much like y'all,
• 26:03
  Speaker 4: I did maconomics because I wanted to. It wasn't a
• 26:06
  Speaker 4: business at first, and I was sure y'all are test
• 26:08
  Speaker 4: Like you know, EYL wasn't a business until y'all made
• 26:11
  Speaker 4: it one. But when you started out with the passion,
• 26:13
  Speaker 4: it was over with right, like you know, like how
• 26:16
  Speaker 4: economics started, it was an urban Jim Kramer, right, like
• 26:20
  Speaker 4: people gonna call in to my show. Right, So you
• 26:22
  Speaker 4: got a shorty, she's stripping, She making a lot of money.
• 26:24
  Speaker 4: She trying to figure out, Yo, what should I do
• 26:26
  Speaker 4: right for retirement?
• 26:27
  Speaker 8: Right?
• 26:28
  Speaker 4: You got a girl who baby did he might have
• 26:30
  Speaker 4: just got locked up? She called in, Yo, I'm trying
• 26:31
  Speaker 4: to flip it. Have some bread from my man like
• 26:33
  Speaker 4: Keisha Ki or deal with Gucci boom. So we gonna laugh, right,
• 26:36
  Speaker 4: We're gonna do the Tyler Perry approach. We're gonna make
• 26:38
  Speaker 4: you laugh while also opening you up to saying, all right,
• 26:41
  Speaker 4: let's actually educate you. And so when economics came about,
• 26:44
  Speaker 4: it was fun. But then you know, I was able
• 26:47
  Speaker 4: to start actually attaching sponsors to it and actually find
• 26:50
  Speaker 4: a way to actually become making money with it.
• 26:52
  Speaker 7: Though how receptive were your appears to it at first?
• 26:55
  Speaker 9: Because a lot of times people will say like did
• 26:57
  Speaker 9: you always know this is gonna be successful? And it's
• 26:59
  Speaker 9: like we kind of figured out what let's just add
• 27:02
  Speaker 9: value the successful be what it is. But like how
• 27:04
  Speaker 9: receptive were the people to you? Obviously coming from Wall
• 27:08
  Speaker 9: Street and now it was like I'm back in my neighborhood.
• 27:10
  Speaker 9: Sometimes they can look at you like, nah, man, he
• 27:12
  Speaker 9: sold out, he left us, He's not one of us.
• 27:15
  Speaker 4: I was at the piers on Wall Street. Oh yeah, yeah, yeah.
• 27:19
  Speaker 8: No.
• 27:19
  Speaker 4: They' super receptive because they understood, like I think the
• 27:22
  Speaker 4: one thing is like most people would be self conscious
• 27:24
  Speaker 4: in a sense of like getting in front of a
• 27:26
  Speaker 4: camera talking because you're like, yo, this's how sound on camera.
• 27:29
  Speaker 4: That's how it looked. Like you think you mad corny
• 27:32
  Speaker 4: shout out to y'all in New York. So I'm gonna
• 27:34
  Speaker 4: say mad mad corny. But like, so you know, the
• 27:38
  Speaker 4: peers were super receptive because they realized, like, bro, I
• 27:40
  Speaker 4: ain't never knew that they parents ain't having them conversations.
• 27:44
  Speaker 4: Their grandparents ain't you know, pass away and leave them
• 27:47
  Speaker 4: no trust, fun and you know, no life insurance, and
• 27:50
  Speaker 4: they ain't start thinking about retirement. And they go online
• 27:54
  Speaker 4: a little bit here and there, and they hear about
• 27:56
  Speaker 4: stocks and crypto, but they ain't know about it. So
• 27:58
  Speaker 4: when you dumbing it down and make it easy to digest,
• 28:00
  Speaker 4: people really respect that.
• 28:02
  Speaker 7: Well, your peers on Wall Street that are now seeing
• 28:04
  Speaker 7: you doing that.
• 28:04
  Speaker 4: So the Peers on Wall Street was interesting because it
• 28:08
  Speaker 4: was delicate. So to give you an idea when you're
• 28:11
  Speaker 4: the only black person on the desk, everybody black, I mean,
• 28:14
  Speaker 4: I'm sorry, everybody white, only a few women and then
• 28:17
  Speaker 4: you and you making music, you don't want to be
• 28:19
  Speaker 4: the prototype the stereotypical black dude. Right, are you a rapper?
• 28:23
  Speaker 7: Too?
• 28:24
  Speaker 4: Right? Are you a rapper? You know what I mean?
• 28:27
  Speaker 7: They you know what I mean?
• 28:29
  Speaker 4: Big ers on everything? Oh really, ivy league rapper now right,
• 28:34
  Speaker 4: you know what I mean. So you're trying to code switch,
• 28:36
  Speaker 4: you trying to you know, a person asked me, Hey,
• 28:38
  Speaker 4: how was your weekend? Oh it was cool, hung out period, bro,
• 28:42
  Speaker 4: we ending this. You don't need to know. I just
• 28:44
  Speaker 4: threw a party and I performed, et cetera. Like you
• 28:46
  Speaker 4: don't need to know none of that. And so the
• 28:49
  Speaker 4: peers were one of the ones like, oh wait, what's
• 28:51
  Speaker 4: he doing? Oh he's making music. Because while I was there.
• 28:53
  Speaker 4: I never let them know I made music, right, I
• 28:55
  Speaker 4: had big songs out and when I had some shows,
• 28:58
  Speaker 4: I was opening up. Right, you got people really rocking
• 29:01
  Speaker 4: with your music. But while you're in there, I don't
• 29:04
  Speaker 4: have no outside life right outside of oh everything schools,
• 29:06
  Speaker 4: just hung out, going home to see family or et cetera. Right,
• 29:09
  Speaker 4: Like you don't really anybody know the code switching, but
• 29:11
  Speaker 4: it's super real when you're working there. And so the
• 29:14
  Speaker 4: old colleagues it was interesting. I think they were able
• 29:17
  Speaker 4: to accept it later. Right you look, now you got
• 29:20
  Speaker 4: the CEO of gold Mis Sacks bro DJ on the weekend,
• 29:22
  Speaker 4: Bro fully out here the CEO of Gold in Sacks
• 29:25
  Speaker 4: a real house DJ.
• 29:26
  Speaker 7: Bro.
• 29:26
  Speaker 4: He probably popped Moley all type of stuff, think Bro,
• 29:29
  Speaker 4: he be a house DJ allegedly.
• 29:33
  Speaker 7: Bro.
• 29:33
  Speaker 4: But when you think about it, though, like Bro, when
• 29:35
  Speaker 4: you talk about Gold and Morgan JP, everybody for the
• 29:39
  Speaker 4: most part, unless you part of the fraternity, you ain't
• 29:42
  Speaker 4: really disclosing what you're doing in your personal life. And
• 29:46
  Speaker 4: so the peer, the colleagues, right, the work colleagues were like, oh,
• 29:49
  Speaker 4: that's cool until they see it being you know, more successful.
• 29:52
  Speaker 4: But the peers, the people that look like us they
• 29:54
  Speaker 4: broke good look, bro, my mama, I ain't never heard
• 29:57
  Speaker 4: it like that. I ain't never knew that good look.
• 29:59
  Speaker 4: It's like and y'all know, y'all, I mean mean y'all.
• 30:03
  Speaker 6: So I want to talk about I want to talk
• 30:05
  Speaker 6: about you developing the company, But let's talk about some
• 30:09
  Speaker 6: financial because I know you obviously speak about a lot
• 30:11
  Speaker 6: of different things. So we're in a recession or are
• 30:14
  Speaker 6: we in a recession? What's your thoughts on the economic
• 30:16
  Speaker 6: climate that we're in right now? Are we in a
• 30:18
  Speaker 6: recession or are we headed towards a recession? Like, what's
• 30:21
  Speaker 6: your thoughts on them?
• 30:22
  Speaker 4: So, by definition, textbook definition, we are in a recession.
• 30:26
  Speaker 4: Two negative quarters, two consecutive quarters of negative GDP. So
• 30:31
  Speaker 4: textbook definition, yes, we're in a recession, right, But then
• 30:34
  Speaker 4: you'll have a person like buy and get on like, oh,
• 30:35
  Speaker 4: we're not technically in a recession, because if you get
• 30:38
  Speaker 4: two consecutive negative quarters of GDP, you also need people
• 30:44
  Speaker 4: being unemployed. We're technically unemployment is you know, at its
• 30:49
  Speaker 4: lowest levels, right? Not that many people are unemployed, And
• 30:51
  Speaker 4: so what you will say is that we have all
• 30:55
  Speaker 4: the makings of a recession. So textbook. Yes, right, the
• 30:57
  Speaker 4: subjective definition is maybe not yet because job, because you
• 31:04
  Speaker 4: know the jobs aren't fully there yet. But now you're
• 31:08
  Speaker 4: looking at this a huge cycle, right, many people are
• 31:11
  Speaker 4: starting to feel you know, the pressure of interest rates
• 31:15
  Speaker 4: being at you know, decades high at this rate right
• 31:18
  Speaker 4: where you know, you're looking at the thirty year at
• 31:21
  Speaker 4: over seven percent to get to get a crew of
• 31:22
  Speaker 4: verse three percent at the beginning of the year. And
• 31:24
  Speaker 4: so now you've seeing borrowing calls go up, not only
• 31:27
  Speaker 4: for consumers but for businesses. And so you're seeing Morgan
• 31:30
  Speaker 4: Stanley layoff people, Coinbase, Facebook, Facebook, Wells, Fargo, et cetera. Right,
• 31:38
  Speaker 4: and so Twitter was different, but we're starting to see that.
• 31:41
  Speaker 4: But then it's like, okay, which industries are having that,
• 31:45
  Speaker 4: you know, people being laid off? And so what you
• 31:47
  Speaker 4: know historically has been right, if there's two you know,
• 31:51
  Speaker 4: consecutive quarters of GDP, people are also losing their jobs.
• 31:53
  Speaker 4: And so because there was just so much pent up demand,
• 31:57
  Speaker 4: there wasn't as many people being laid off. But I
• 32:00
  Speaker 4: think we're getting ready to start seeing that over the
• 32:02
  Speaker 4: course of the next two quarters or so. So I
• 32:04
  Speaker 4: think you know, many people are saying we'll have a
• 32:07
  Speaker 4: full blown recession. But the reality is we're in a recession, right, textbook,
• 32:11
  Speaker 4: We're in a recession. We see the remnants of it. People.
• 32:15
  Speaker 4: Net worth has been declining drastically from property values are
• 32:19
  Speaker 4: starting we're finally starting to see a little tick down
• 32:21
  Speaker 4: in that. But also, you know, your stock portfolio, crypto portfolio,
• 32:26
  Speaker 4: et cetera. So you think we're in a recession.
• 32:30
  Speaker 6: Yeah, I think so. I mean, like you said, by definition,
• 32:33
  Speaker 6: definitely we are in a recession. It's a little different
• 32:35
  Speaker 6: as far as with the jobs and the total economic
• 32:39
  Speaker 6: environment that we're in, which is a little you know,
• 32:42
  Speaker 6: hard to say that. It doesn't look like a previous recession.
• 32:46
  Speaker 6: Let's just say that, right, Yeah, it's weird. But I
• 32:50
  Speaker 6: think that we're in a recession for sure, and I
• 32:52
  Speaker 6: think that it'll probably get worse in the next six
• 32:55
  Speaker 6: months or so.
• 32:56
  Speaker 4: Yeah. Yeah, and it's global, yes, right, if you look
• 32:59
  Speaker 4: at where inflation is here over eight percent. Now it's
• 33:03
  Speaker 4: even crazier in Europe.
• 33:04
  Speaker 7: What was Turkey was eighty nine percent.
• 33:06
  Speaker 6: Jesus, Yeah, well, talk about that inflation. Let's talk about
• 33:09
  Speaker 6: that for the average person that's just hearing inflation, Like,
• 33:13
  Speaker 6: why is inflation so crazy right now? And how why
• 33:15
  Speaker 6: is it important to know about inflation.
• 33:19
  Speaker 4: It's important to know about inflation because it determines your
• 33:22
  Speaker 4: cost of living, right, And so when you hear the
• 33:26
  Speaker 4: average being in New York, when you hear an average
• 33:29
  Speaker 4: rent it's five k, that's crazy. It wasn't that five
• 33:32
  Speaker 4: years ago or ten years ago. And so what inflation is,
• 33:34
  Speaker 4: right CPI. We actually get that data this week consumer
• 33:40
  Speaker 4: Price Index, which measures a basket of goods and services. Right,
• 33:43
  Speaker 4: so showing you what the average price of something you're paying.
• 33:46
  Speaker 4: Where you look up, energy prices might be up twenty percent,
• 33:49
  Speaker 4: food prices might be up twelve percent, and everything else
• 33:52
  Speaker 4: is kind of still, whether it's the cost of education,
• 33:54
  Speaker 4: the cost of leisure, and you know, things of that
• 33:58
  Speaker 4: sort of close, et cetera. But like, it's important to
• 34:01
  Speaker 4: understand what inflation is because in a normal year, we
• 34:04
  Speaker 4: always are gonna have inflation. The cost of living increases
• 34:06
  Speaker 4: every year. That's why most jobs give you a two, three,
• 34:09
  Speaker 4: four five percent increase on your salary because all the
• 34:14
  Speaker 4: goods increase over time. So back when we had Grandmama's,
• 34:17
  Speaker 4: you know, they was all well, gas used to be
• 34:19
  Speaker 4: five cent, Milk used to be ten cent, right, And
• 34:23
  Speaker 4: I'm talking about my childhood. I remember going to a
• 34:24
  Speaker 4: corner store. Chips was a quarter. Bro I just talked
• 34:27
  Speaker 4: to some kids. They never knew chips was a quarter.
• 34:29
  Speaker 4: I'm like what, So that made me feel old. But
• 34:32
  Speaker 4: at the same time, that lets you know that the
• 34:34
  Speaker 4: cost of goods, the cost of a basket of goods
• 34:37
  Speaker 4: from ten years ago versus today is much more expensive. So, like,
• 34:42
  Speaker 4: what eight percent inflation means today is like if I
• 34:44
  Speaker 4: got one hundred dollars, If I had one hundred dollars
• 34:46
  Speaker 4: a year ago and I just had it into my pocket,
• 34:48
  Speaker 4: had it in my matches, I had it in the bank, well,
• 34:51
  Speaker 4: the math is saying that one hundred dollars is only
• 34:53
  Speaker 4: going to be able to buy you ninety two dollars
• 34:54
  Speaker 4: worth of goods. So you literally just lost eight dollars
• 34:57
  Speaker 4: by holding your money. And so inflation is one of
• 34:59
  Speaker 4: those things that it's a silent killer of your money. Right.
• 35:03
  Speaker 4: You know they say cancer is a silent killer and
• 35:04
  Speaker 4: all that, or tobacco, et cetera, Like, inflation is really
• 35:08
  Speaker 4: the silent killer when it comes to wealth, because if
• 35:11
  Speaker 4: your money's just sitting there, you need to understand that
• 35:13
  Speaker 4: the cost of living is increasing every year. And that's
• 35:16
  Speaker 4: the one thing I tell people, like especially when they
• 35:18
  Speaker 4: be like, yo, I don't lost some money investing. I'm straight,
• 35:22
  Speaker 4: I ain't never investing again, or I don't want to
• 35:24
  Speaker 4: invest I need to be able to see my money,
• 35:25
  Speaker 4: et cetera. Like, nah, bro, Yo, by not investing, you
• 35:29
  Speaker 4: losing money. By only having your money in the bank
• 35:31
  Speaker 4: account getting point one six percent, you losing money, right,
• 35:34
  Speaker 4: and that's lucky. Point one six is a lot, right.
• 35:36
  Speaker 4: And so by purely having your money in the mattress,
• 35:38
  Speaker 4: you know a lot of people that look like us,
• 35:41
  Speaker 4: you know, mistrust banks rightfully. So right because they, for
• 35:44
  Speaker 4: the most part then did as dirty right from the
• 35:46
  Speaker 4: Freeman's bank to losing our wealth to to to investments. Bro,
• 35:52
  Speaker 4: you feel me like, so we understand predatory loans, et cetera. Right,
• 35:57
  Speaker 4: so we understand it. But like the one thing you
• 35:59
  Speaker 4: got to wake up and be like, yo, if I
• 36:02
  Speaker 4: just had my money purely in the bank, I've lost
• 36:04
  Speaker 4: my purchasing power by eight percent.
• 36:06
  Speaker 7: Right.
• 36:06
  Speaker 4: The average inflation rate is about three percent, two to
• 36:09
  Speaker 4: three percent, but like now said, forty year highs and
• 36:11
  Speaker 4: so everybody should pay attention to inflation. That's the one
• 36:14
  Speaker 4: thing that has us where we're at now, right, And
• 36:17
  Speaker 4: what what inflation really comes from is the supply demand curve, right,
• 36:22
  Speaker 4: And so just basic econ right, what we have was
• 36:25
  Speaker 4: increased demand because averybody and their cousin hit for that
• 36:28
  Speaker 4: twenty thousand ppp loan. People was getting twelve hundred dollars stimulus,
• 36:32
  Speaker 4: but anybody and their mama got the twenty kppp loan, right.
• 36:35
  Speaker 4: And then so when you got an influx of money,
• 36:38
  Speaker 4: I want to say, a quarter of the US dollars
• 36:42
  Speaker 4: over the course of the past two years, you know,
• 36:44
  Speaker 4: over a quarter of the US dollar supply was just printed.
• 36:47
  Speaker 4: They were just printing money, right, And so you got
• 36:50
  Speaker 4: more demand and less supply. The less supply comes from
• 36:54
  Speaker 4: the supply chain issues. With China, right, people wasn't working
• 36:59
  Speaker 4: because they realized, oh shit, I'm making more money unemployed
• 37:01
  Speaker 4: than I was working at my job. I'm straight, I
• 37:03
  Speaker 4: don't want to work, right, So you got you know,
• 37:06
  Speaker 4: semiconductive shortages, China shutting down if somebody sneeze, right, China
• 37:11
  Speaker 4: wild Bro, magic goes Bro. Can you imagine going to
• 37:13
  Speaker 4: a Disney World bro and everybody in there is ten
• 37:18
  Speaker 4: thousand of y'all, like, oh, somebody got COVID. All y'all
• 37:20
  Speaker 4: got to stay in here or they lock you in
• 37:22
  Speaker 4: your crib. And so the idea what inflation is so
• 37:25
  Speaker 4: high right now is because increase demand. Everybody for the
• 37:28
  Speaker 4: most part had money, right. It's like that that It
• 37:31
  Speaker 4: was like that Day Chappelle episode when anybody got reparations, right, Like, folks,
• 37:35
  Speaker 4: just let me buy a whole truck about the whole
• 37:39
  Speaker 4: truck of cigarettes. Right, So really everybody for the most
• 37:42
  Speaker 4: part had money through COVID.
• 37:44
  Speaker 8: Right.
• 37:44
  Speaker 4: In hindsight, they might not have did it that. They
• 37:46
  Speaker 4: probably shouldn't have did that much, or they probably should
• 37:49
  Speaker 4: have raised rates higher or sooner rather. But like, the
• 37:54
  Speaker 4: supply side is one of the things that's hard though.
• 37:56
  Speaker 4: Right now I was doing I was doing some content
• 37:59
  Speaker 4: for the Street Shout Out Street was where we were
• 38:03
  Speaker 4: talking about, Okay, even if we are able to slow
• 38:06
  Speaker 4: down to demand, the supply side still needs to come higher,
• 38:10
  Speaker 4: and it might not because you get this, like people
• 38:13
  Speaker 4: are adopting the just in case business model where they're
• 38:16
  Speaker 4: getting the front loading and grabbing more inventory just in
• 38:19
  Speaker 4: case China shuts down again. Which we know that can
• 38:22
  Speaker 4: happen at the blink of an eye. But then they're
• 38:24
  Speaker 4: also diversifying and trying to get stuff from other countries.
• 38:28
  Speaker 4: But then those are going to be more expensive, right,
• 38:30
  Speaker 4: So you got you know, retail companies that have more
• 38:35
  Speaker 4: inventory and have higher expenses because they're using different partners
• 38:38
  Speaker 4: that are you know, different freight charges, et cetera. So
• 38:41
  Speaker 4: they still going to pass them prices on to the consumer,
• 38:44
  Speaker 4: so they still gonna have higher prices. So you know,
• 38:46
  Speaker 4: this thing could get ugly for a while in.
• 38:49
  Speaker 7: A recessionary environment like we're in, right.
• 38:52
  Speaker 9: I know you talked about sectors that you were looking at,
• 38:54
  Speaker 9: retailers one of them. Are there things that we should
• 38:56
  Speaker 9: be other sectors that we should be looking at and
• 38:58
  Speaker 9: companies we should be looking at side those sectors to say,
• 39:01
  Speaker 9: all right, these are safe places to put money in
• 39:04
  Speaker 9: this type of environment.
• 39:06
  Speaker 4: You always say whether you're looking for the type of
• 39:10
  Speaker 4: stuff that have an elastic demand, so consumer staples, you're
• 39:14
  Speaker 4: gonna need to brush your teeth, deodorant all the time,
• 39:17
  Speaker 4: health care, energy, defense, them for sectors I say, for
• 39:22
  Speaker 4: the most part, are doing well and simultaneously, while we're
• 39:24
  Speaker 4: in this raising rate environment financials, right, because you look
• 39:29
  Speaker 4: and you say, how do financials make money? Their loaning
• 39:33
  Speaker 4: money out? And if they are able to get more
• 39:36
  Speaker 4: return because rates are higher, that's another thing that helps
• 39:39
  Speaker 4: with their profitability. But defense spending is always going to
• 39:42
  Speaker 4: be one of those things. Healthcare people gonna need their
• 39:44
  Speaker 4: insolent shots whether they got money or not. Right, they
• 39:48
  Speaker 4: won't they won't pay the card note before, they won't
• 39:50
  Speaker 4: go get their diabetes medicine, right, And so looking at
• 39:53
  Speaker 4: those type of things, and just like the thing that
• 39:55
  Speaker 4: have truly an elastic demand, people are gonna have to shop, right,
• 40:00
  Speaker 4: Discretionary spinning is gonna be down right, so they're sectors
• 40:03
  Speaker 4: to avoid. But the things you need day to day, right,
• 40:07
  Speaker 4: buying water, toothpaste, deodorant, food. People gonna drink regardless, right,
• 40:14
  Speaker 4: the alcohol that is, but that's kind of what you're
• 40:17
  Speaker 4: looking at, right, And people probably drink more alcohol and
• 40:19
  Speaker 4: recession than none.
• 40:21
  Speaker 6: So all right, So the macronomics is media company. Media company, yes,
• 40:27
  Speaker 6: so all right? So what Ezaki does it? All entail?
• 40:32
  Speaker 6: You have show, you create content, you do merch like
• 40:36
  Speaker 6: what's under the umbrella.
• 40:37
  Speaker 4: Black wealth matters? So what started off shout out to
• 40:43
  Speaker 4: y'all because I love how y'all leveled up and just
• 40:45
  Speaker 4: took y'all stuff to a full blown scale company. Right.
• 40:49
  Speaker 4: I call it economics of a full blown production company. So
• 40:52
  Speaker 4: not only am I creating content you know where we
• 40:55
  Speaker 4: have shows with Revolt, do stuff with BT stuff on
• 40:59
  Speaker 4: this tree, but we also have the ability to specialize
• 41:04
  Speaker 4: with making financial literacy content for fintech companies. So that's
• 41:10
  Speaker 4: a lane that I've paved down and said, Okay, I
• 41:12
  Speaker 4: see a niche and I see companies are trying to
• 41:15
  Speaker 4: increasingly understand how to make content and how to reach
• 41:19
  Speaker 4: their consumers. It's a way you need to talk when
• 41:21
  Speaker 4: you're creating content. So, you know, working with big fintech
• 41:24
  Speaker 4: companies as well as small Right, I had a few
• 41:27
  Speaker 4: calls this past week with two you know, Fortune and
• 41:29
  Speaker 4: one hundred companies that like.
• 41:31
  Speaker 7: Earners what's up?
• 41:31
  Speaker 9: Look As a small business owner or hiring manager, you
• 41:34
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• 41:52
  Speaker 9: When we needed operations manager, editors, executive assistants, what do
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  Speaker 9: LinkedIn jobs help you quickly attract qualified candidates to your
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  Speaker 9: It's not just about saying with the biggest but actually
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  Speaker 9: And that's what LinkedIn Jobs does. LinkedIn Jobs help us
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  Speaker 9: Post your job for free at LinkedIn dot com slash eyl.
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  Speaker 9: That's LinkedIn dot com slash eyl to post your job
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  Speaker 9: for free. Terms and conditions apply. This episode is brought
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  Speaker 4: We want to just refresh our whole YouTube, et cetera,
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  Speaker 4: a whole branding in general. That's something that I specialize in, so,
• 45:49
  Speaker 4: you know, being able to work with some big companies
• 45:52
  Speaker 4: and they're trying to find better ways to have content
• 45:55
  Speaker 4: that reaches younger demographics, reaches people of color and just
• 45:59
  Speaker 4: as more cool and hip, right, and so being able
• 46:02
  Speaker 4: to make that type of content where I'm hiring people
• 46:05
  Speaker 4: right because we might need a little diversity. I'm a
• 46:07
  Speaker 4: higher you know, a rainbow of people, right, using agencies
• 46:10
  Speaker 4: to hire people. But that's the that's one of the
• 46:13
  Speaker 4: things that I that I love about it. Obviously we
• 46:15
  Speaker 4: got the podcasts you know, shut out coat that type
• 46:18
  Speaker 4: of stuff, but it's all about saying, you know, what's
• 46:21
  Speaker 4: the niche how can we fill avoid And I think
• 46:23
  Speaker 4: one of the best things was saying, you know, taking
• 46:26
  Speaker 4: you know, how y'all got the highest resolution type cameras.
• 46:29
  Speaker 4: It's like, how can I have the highest resolution cameras
• 46:33
  Speaker 4: as well as the best finishing special effects? Right, what's
• 46:36
  Speaker 4: going to captivate a person? Because if you got a
• 46:38
  Speaker 4: short attention span, how can we get across to the
• 46:41
  Speaker 4: to the end user? You know, how can we get
• 46:43
  Speaker 4: them to truly identify with this brand?
• 46:47
  Speaker 9: When when you're in the meeting with these these, as
• 46:48
  Speaker 9: you said, Fortune one hundred companies, I mean, how much
• 46:52
  Speaker 9: accountability do you feel that they've taken?
• 46:54
  Speaker 7: Right?
• 46:55
  Speaker 9: I feel like for a long time the information wasn't digestible.
• 46:58
  Speaker 7: Which is why they're reaching out to you.
• 47:00
  Speaker 4: Yeah.
• 47:01
  Speaker 9: Do you do you you sense any culpability from them
• 47:04
  Speaker 9: at this point? Or are they I feel like sometimes
• 47:07
  Speaker 9: they just don't get it. Yeah, And obviously I mean
• 47:09
  Speaker 9: having us and having yourself breaking information down the way
• 47:12
  Speaker 9: it is that obvious others in the space. How do
• 47:15
  Speaker 9: you feel that the culpability is amongst these companies?
• 47:17
  Speaker 4: No, that's a great point, bro, Like it's crazy because
• 47:20
  Speaker 4: they are now they get it now, right. I think
• 47:23
  Speaker 4: there was a time where you might have just said
• 47:25
  Speaker 4: people are just doing it to check a box, right,
• 47:28
  Speaker 4: you know kind of I don't want to even say it,
• 47:30
  Speaker 4: but like that, you know, Black Lives Matter initiative. You
• 47:33
  Speaker 4: had a few businesses that were just checking a box
• 47:36
  Speaker 4: and then you got people that truly get it and
• 47:37
  Speaker 4: they understand that. Yo, if we are standing like what
• 47:40
  Speaker 4: do we stand for as a business?
• 47:42
  Speaker 8: Right?
• 47:42
  Speaker 4: What's our culture? If we have the ability to impact
• 47:46
  Speaker 4: you know gen z, you know people of color, how
• 47:49
  Speaker 4: do we reach them and have better content? Because, like
• 47:51
  Speaker 4: you say, if you were looking at the content people
• 47:54
  Speaker 4: had from five years ago, three years ago, shoot, last year, right,
• 47:57
  Speaker 4: you're going to see old white men talking in a
• 48:00
  Speaker 4: very complex way. You know, sounded like they nasally, you
• 48:03
  Speaker 4: know what I mean? Like that that's the way they're coming.
• 48:05
  Speaker 4: And now it's like, how can we have the type
• 48:07
  Speaker 4: of content that's going to be more digestible and fun
• 48:11
  Speaker 4: to actually interact with?
• 48:12
  Speaker 8: So how did your relationship with the street come?
• 48:15
  Speaker 7: So?
• 48:15
  Speaker 6: Like you do content for them, right, like green screen
• 48:17
  Speaker 6: content stuff like that. So how'd that come about? Because
• 48:20
  Speaker 6: you know, what's so crazy that you do that? I
• 48:22
  Speaker 6: don't know if I spoke to you about this, but like,
• 48:23
  Speaker 6: you know, we do a lot of stuff Like I
• 48:25
  Speaker 6: got to like a CNBC article and you know this
• 48:27
  Speaker 6: green skin is pretty popular online and somebody was saying,
• 48:30
  Speaker 6: like it might have been you. I don't want somebody
• 48:33
  Speaker 6: was saying like, yo, you should CNBC should be paying
• 48:35
  Speaker 6: you for doing that because it's like amplifying their article
• 48:41
  Speaker 6: that a lot of people didn't even know that the
• 48:44
  Speaker 6: article even existed, but they can go online and get
• 48:46
  Speaker 6: one hundred thousand, five hundred thousand views in it. So
• 48:50
  Speaker 6: crazy and shot the Diddy. So he just purchased a
• 48:54
  Speaker 6: marijuana company. So he had reached out to us to
• 48:59
  Speaker 6: another party and was like, Yo, tell the guys can
• 49:02
  Speaker 6: they do a green screen video? And then I want
• 49:04
  Speaker 6: to repost it on my page And that's what happened.
• 49:06
  Speaker 6: So people see the impact and the importance of like
• 49:12
  Speaker 6: relaying that type of information, but a lot of companies
• 49:17
  Speaker 6: still don't realize it. So the Street did they reach
• 49:20
  Speaker 6: out to you? We reached out to them. How did
• 49:21
  Speaker 6: that come about?
• 49:23
  Speaker 4: It was shot up my boy Sam Man, Sam Floyd.
• 49:26
  Speaker 4: He actually had a buddy that worked at the company
• 49:31
  Speaker 4: and they reached out. It was probably over a year
• 49:33
  Speaker 4: and a half ago at this point, maybe more. And
• 49:36
  Speaker 4: this is the time because for people don't know. The
• 49:38
  Speaker 4: Street was founded by Jim Kramer and then he sold
• 49:41
  Speaker 4: the business off and I was just sting talks with him.
• 49:45
  Speaker 4: They o, Yo, we're trying to you know, have new
• 49:48
  Speaker 4: content creators, et cetera. And you know, after Kramer left,
• 49:52
  Speaker 4: they were like, Yo, we want to try to revamp
• 49:53
  Speaker 4: this whole thing. And I started out coming over there
• 49:55
  Speaker 4: doing the Crypto Minute, and so I'm talking literally about
• 50:00
  Speaker 4: anything Crypto related, any Metaverse related, NFT related, et cetera.
• 50:05
  Speaker 4: And so I was able to really just be there
• 50:08
  Speaker 4: corresponding on that for a while. And now we're changing
• 50:11
  Speaker 4: it up, Like tomorrow, I'm going to the New York
• 50:12
  Speaker 4: Stock Exchange because they have an actual booth there, so
• 50:15
  Speaker 4: I'm gonna, you know, make some content probably the investment
• 50:17
  Speaker 4: of the day. So we're starting to change it around.
• 50:20
  Speaker 4: But the thing is, to your point, businesses understand, everybody's
• 50:24
  Speaker 4: on their cell phone now. So people are on their
• 50:27
  Speaker 4: cell phone on and they are more than probably watching CNBC,
• 50:30
  Speaker 4: right Like, you're still gonna have everybody on Wall Street
• 50:32
  Speaker 4: as they day trained, for the most part, watching CNBC.
• 50:35
  Speaker 4: But the younger generation is on their cell phones, and
• 50:37
  Speaker 4: so one of the things they're trying to see is
• 50:39
  Speaker 4: how can we get more and more impressions, and you
• 50:41
  Speaker 4: get more and more impressions by social media, right, having
• 50:45
  Speaker 4: more captivating videos right where it's like the green screen
• 50:49
  Speaker 4: videos are the ones where it's like, oh, okay, I
• 50:51
  Speaker 4: can see what he talking about, and I can listen
• 50:53
  Speaker 4: and talk to him, well hear him, right, And so
• 50:56
  Speaker 4: you know, people don't want the polished videos. They want me,
• 50:58
  Speaker 4: you know, talking like I'm drying in the car, talking
• 51:00
  Speaker 4: to my daughter. They want the phone you know, kind
• 51:02
  Speaker 4: of from the first person standpoint, and that's what resonate
• 51:05
  Speaker 4: with the audience. Those are the type of videos where
• 51:07
  Speaker 4: you could get you know, millions and millions of impression.
• 51:10
  Speaker 4: That's what most businesses are now paying for because social
• 51:13
  Speaker 4: media is vastly it's continuing to grow, and I think
• 51:18
  Speaker 4: that most businesses are shifting their marketing efforts to saying,
• 51:21
  Speaker 4: how can we get more social media? We don't want
• 51:25
  Speaker 4: the people that get the multimillion dollar I don't want
• 51:27
  Speaker 4: to pay, you know, kim Ka, you know a million
• 51:30
  Speaker 4: dollars for a post. Now let me go get twenty
• 51:33
  Speaker 4: micro influences when that's still gonna be less than that.
• 51:35
  Speaker 4: But they're going to have, you know, more more organic impressions.
• 51:40
  Speaker 9: One of the questions we always get, and you seem
• 51:43
  Speaker 9: to take this question by the horn, is what should
• 51:46
  Speaker 9: we teach our kids financial literacy? And I know you
• 51:49
  Speaker 9: have a series with your you teach your financial literacy
• 51:51
  Speaker 9: with your two year old in the back seat. Yeah,
• 51:54
  Speaker 9: so talk about the importance of that and really having
• 51:57
  Speaker 9: no age limit to the education.
• 51:59
  Speaker 4: Look, man, when you think about where we are right
• 52:02
  Speaker 4: now as a people, once again, we got a ton
• 52:05
  Speaker 4: of information, but it depends on where you're spending your time.
• 52:09
  Speaker 4: Right everybody on social media, are you trying to see
• 52:11
  Speaker 4: the latest celebrity gossip or are you trying to better
• 52:14
  Speaker 4: yourself from a skill set standpoint? And for me, I
• 52:17
  Speaker 4: look at financial literacy as a language. So the earlier
• 52:19
  Speaker 4: you learn how to speak it, the more likely you'll
• 52:22
  Speaker 4: become fluent in it. And so if I'm talking to
• 52:24
  Speaker 4: my daughter at two about how to invest, about retirement accounts,
• 52:30
  Speaker 4: about crypto, about how to improve your credit score, me
• 52:34
  Speaker 4: adding her as a authorized user, right, these things are
• 52:38
  Speaker 4: gonna just resonate with her the same way if I
• 52:40
  Speaker 4: had a nanny and she's speaking Spanish to my dollar.
• 52:43
  Speaker 4: She's growing up here in Spanish and English, She's gonna
• 52:45
  Speaker 4: be fluent when she five at four, right, And so
• 52:47
  Speaker 4: looking at financial literacy as a language is like, okay,
• 52:50
  Speaker 4: let me talk to my daughter. It ain't no Google,
• 52:51
  Speaker 4: God got talked. We talking real stuff.
• 52:53
  Speaker 8: Yo.
• 52:54
  Speaker 4: The feared is doing this today. CPI you think's gonna
• 52:56
  Speaker 4: go up or down?
• 52:58
  Speaker 7: Uh?
• 52:58
  Speaker 8: Right?
• 52:59
  Speaker 4: She don't know, but she know right, And so like
• 53:01
  Speaker 4: it's going to be become second nature. And those are
• 53:04
  Speaker 4: things that I'm trying to do. It's like if we
• 53:06
  Speaker 4: because most people kind of shy away from the things
• 53:08
  Speaker 4: you know, they don't know, right, your little self conscious like, nah,
• 53:11
  Speaker 4: let's just talk about girls in sports. That's what I know. Right.
• 53:13
  Speaker 4: But like if you ask somebody right now, if you
• 53:15
  Speaker 4: ask a relative or what's your credit score? They ge
• 53:17
  Speaker 4: what you asking me that for? But if you ask
• 53:19
  Speaker 4: a homie what's your body count? All shit, bro, I
• 53:22
  Speaker 4: went crazy shuit. But like that's the thing. So having
• 53:28
  Speaker 4: them type of conversations is like them the conversations you
• 53:31
  Speaker 4: need to have. And so driving with my daughter, I
• 53:33
  Speaker 4: love it because it's showing the world one the stuff
• 53:37
  Speaker 4: I'm doing, the type of accounts that I'm opening for her. Right,
• 53:39
  Speaker 4: so people able to like really get into it, right,
• 53:42
  Speaker 4: my daughter cute, she might she's talking now, right, but
• 53:45
  Speaker 4: it's like it's like, I want to talk to my
• 53:47
  Speaker 4: kids that way. Right now. I'm sure y'all do the
• 53:49
  Speaker 4: exact same stuff because our counterparts they had different conversations
• 53:53
  Speaker 4: at the dinner table, right, they're literally talking about assets. Right,
• 53:58
  Speaker 4: it's you know, oh so you know like, oh so
• 54:01
  Speaker 4: Grandma wants you to well, Grandad wants you to come
• 54:03
  Speaker 4: in turn the summer shorty twelve, right, Like it's it's
• 54:06
  Speaker 4: different type of conversations that kids have. And if we
• 54:09
  Speaker 4: had them same high level conversations, right, shout yall, and
• 54:12
  Speaker 4: that's you you know what I mean, if we had
• 54:13
  Speaker 4: them saying type of conversations like, that's gonna really impact
• 54:17
  Speaker 4: our community for decades to come, because y'all saw the stats, right,
• 54:20
  Speaker 4: twenty fifty three they saying media networth gonna be zero, Right,
• 54:25
  Speaker 4: they say, I was looking at this McKenzie study, right,
• 54:29
  Speaker 4: they say the difference between black and whites, there's a
• 54:31
  Speaker 4: three hundred and thirty billion dollar gap on an annual
• 54:34
  Speaker 4: basis that white people are making more than us, and
• 54:37
  Speaker 4: sixty percent of that's coming from inheritance. So if we
• 54:40
  Speaker 4: just having a if we put out a video once
• 54:42
  Speaker 4: a month talk about your black people, we should get insurance,
• 54:45
  Speaker 4: life insurance. That right there is going to change our
• 54:49
  Speaker 4: life for years to come. And I got even crazier aspect.
• 54:53
  Speaker 4: Right I live in Chicago. Right, at one point the
• 54:56
  Speaker 4: murder capital might still be Actually, I don't know, you know,
• 55:00
  Speaker 4: the quickest way to actually get rid of inner city
• 55:04
  Speaker 4: murders and violence go out and get everybody insured. If
• 55:10
  Speaker 4: every person in the hood, on my shorty, if every
• 55:13
  Speaker 4: person in the hood had life insurance, it would no
• 55:18
  Speaker 4: longer be oh, what's the mayor doing? Because now Wall
• 55:21
  Speaker 4: Street is impacted. Right, money run this world, Let's be honest, right,
• 55:25
  Speaker 4: Like we see how people could get canceled real quick. Right,
• 55:28
  Speaker 4: It's like money runs the world. And so the moment
• 55:31
  Speaker 4: people started messing with money, it's like, wait a minute, yo,
• 55:35
  Speaker 4: because you know allegedly, I like how you allegedly a
• 55:38
  Speaker 4: lot of guns was dropped into our hoods, a lot
• 55:40
  Speaker 4: of drugs was dropped into our hoods allegedly, or we
• 55:44
  Speaker 4: could call it a spade that ain't legend al right, cool,
• 55:46
  Speaker 4: all right, you know, I'll just but if you ask yourself, now,
• 55:50
  Speaker 4: what's the way to rectify that because if Shorty's they
• 55:52
  Speaker 4: gonna put the guns down, they can't get You know,
• 55:54
  Speaker 4: you had old Trump saying, oh, we're gonna send the
• 55:56
  Speaker 4: the What were you saying, We're gonna send you at
• 55:59
  Speaker 4: the national guns to Chicago to patrol. Listen, man. The
• 56:03
  Speaker 4: way you get that done is when wall streets say,
• 56:05
  Speaker 4: wait a minute, we got to stop this. Because if
• 56:08
  Speaker 4: every time you look up and you see ten people
• 56:10
  Speaker 4: was shot in Chicago, not nationally, we talked to Chicago
• 56:14
  Speaker 4: a long. If ten people died in Chicago, that's ten
• 56:16
  Speaker 4: million dollars of new wealth. If everybody had a million
• 56:18
  Speaker 4: dollar life insurance policy, which only costs an eighth a
• 56:22
  Speaker 4: wee to get thirty five to forty dollars. If anybody
• 56:26
  Speaker 4: had a million dollar life insurance policy, then they die
• 56:28
  Speaker 4: and their parents just inherited five hundred thousand to a
• 56:31
  Speaker 4: million dollar life insurance policy. And this is happening every week.
• 56:34
  Speaker 4: So now black households are getting more and more wealth,
• 56:38
  Speaker 4: unfortunately to do to the demise. But what I'm saying
• 56:41
  Speaker 4: is that if everybody had life insurance policies, the way
• 56:43
  Speaker 4: we would solve violence in the hoods is insurance companies
• 56:47
  Speaker 4: are gonna say, wait a minute, Northwestern ut you're gonna
• 56:49
  Speaker 4: say no, no, no Ah, then paid out too many people
• 56:51
  Speaker 4: the average life right they when the actuaries right, the
• 56:54
  Speaker 4: people that's behind you know, the life insurance stuff. If
• 56:57
  Speaker 4: they saying, yo, the average death rate is between sixty
• 57:01
  Speaker 4: seven and eighty or something whatever, and people dying at
• 57:04
  Speaker 4: twenty two in the hood, they just messed up my whole,
• 57:06
  Speaker 4: a whole life insurance you know, chart, our actuarial charts.
• 57:11
  Speaker 4: They gonna find a way to lower a violence seet
• 57:13
  Speaker 4: And so I just think, like when we having them
• 57:16
  Speaker 4: conversations with our people, it's like, bro, we gotta invest,
• 57:20
  Speaker 4: we gotta get life insurance. But like I look at
• 57:22
  Speaker 4: life insurance as a defense mechanism to keep the government
• 57:27
  Speaker 4: from trying to keep violence in our hood. Because once
• 57:31
  Speaker 4: the money's messed with bro on everything, they're gonna have
• 57:33
  Speaker 4: to find a way to slow it down because it's
• 57:35
  Speaker 4: no longer just a conversation of a person campaigning. It's
• 57:39
  Speaker 4: real when it's a monetary Like when people boycott a
• 57:43
  Speaker 4: company and they like, oh, they lost this amount of money,
• 57:45
  Speaker 4: they gonna try to come out. They're gonna come out
• 57:47
  Speaker 4: and say, yo, we want to change this or that.
• 57:50
  Speaker 4: If every life insurance company, which Wall Street is all
• 57:54
  Speaker 4: behind because they're invested in those companies, it's messing up
• 57:57
  Speaker 4: all the other business models just to be a trickle
• 57:59
  Speaker 4: down efect. It's messing up a newity payouts, it's messing
• 58:02
  Speaker 4: up people pinching funds. It's messing up everything. And if
• 58:05
  Speaker 4: the money is involved, and that that's what will genuinely
• 58:08
  Speaker 4: end violence.
• 58:11
  Speaker 7: It's good.
• 58:11
  Speaker 8: Take So ta ta, So all right, So where we
• 58:18
  Speaker 8: at now?
• 58:18
  Speaker 6: As far as you have the podcast with Brandon Copan, right,
• 58:23
  Speaker 6: yeah you have.
• 58:24
  Speaker 4: You still have show Money, Money, Music Culture, You have
• 58:26
  Speaker 4: the show Revote Sales, Yeah, economics on so Revote what
• 58:29
  Speaker 4: is that? Everything list everything that you have going on
• 58:31
  Speaker 4: right now? Okay, so Money, Music, Culture, podcasts, we'll copemconomics,
• 58:38
  Speaker 4: the show on Revolt the Street. It's Crypto minute right now,
• 58:44
  Speaker 4: we've probably changed that name. We got music. Shout out
• 58:49
  Speaker 4: our old double dollar sign. Note right, our o double
• 58:52
  Speaker 4: dollar sign mac when you go look it up, best
• 58:54
  Speaker 4: rapper you ain't heard of yet? What else we get?
• 58:58
  Speaker 4: Get Smart with Money, Get Smart with Money, the Netflix,
• 59:01
  Speaker 4: and then we get the Economics Investment Club Economics university,
• 59:05
  Speaker 4: you get smart money.
• 59:06
  Speaker 7: That's it. That's what was experience. Right.
• 59:08
  Speaker 9: So, people who don't know your Netflix star, I remember
• 59:11
  Speaker 9: we were out in Chicago, Like, Yo, aren't you the
• 59:14
  Speaker 9: guy from Netflix?
• 59:15
  Speaker 7: He is?
• 59:17
  Speaker 4: What was that like?
• 59:18
  Speaker 8: Yo?
• 59:18
  Speaker 4: So one? It was amazing. Uh you We literally shot
• 59:23
  Speaker 4: that over the course of a year and it was
• 59:25
  Speaker 4: so amazing. So right now, I'll definitely urge you right
• 59:29
  Speaker 4: to go watch Get Smart with Money So on Netflix.
• 59:31
  Speaker 4: The hardest thing in a well, call your buoll, call
• 59:33
  Speaker 4: your auntie, your cousins, you know what I mean. Netflix
• 59:35
  Speaker 4: A chill, let's get it. But it's amazing because a
• 59:38
  Speaker 4: documentary of four people, four families, I'll say, who you
• 59:42
  Speaker 4: know are struggling financially in some retrospect, right, and they're
• 59:46
  Speaker 4: partnering with four financial coaches, right. And I'm one of
• 59:49
  Speaker 4: the coaches. And a dope thing is I'm partnering with
• 59:50
  Speaker 4: a young kid in the NFL. And what I did
• 59:53
  Speaker 4: over the course of a year, I changed his overall
• 59:56
  Speaker 4: relationship with money, his perception of what wealth is and
• 59:59
  Speaker 4: how to attain it and keep it. Right. I'll say
• 1:00:01
  Speaker 4: that the easiest thing is to get the money. The
• 1:00:03
  Speaker 4: hardest thing is to keep the money. And so when
• 1:00:05
  Speaker 4: you're that young in the NFL, you sign a million
• 1:00:07
  Speaker 4: dollar contract and you look up old taxes.
• 1:00:09
  Speaker 7: Is this?
• 1:00:10
  Speaker 4: Oh I blew this? And then you're showing them the
• 1:00:13
  Speaker 4: opportunity costs. Right, if you've been in the league this
• 1:00:15
  Speaker 4: long and you ain't invested, damn over these five years,
• 1:00:17
  Speaker 4: you would have seven x your bread, right, And he's like, oh,
• 1:00:20
  Speaker 4: damn okay. And so it's just really transformative because it's
• 1:00:24
  Speaker 4: helping everyday people understand how to you know, shout out budgeties.
• 1:00:29
  Speaker 4: She helping somebody get out of debt. You have another
• 1:00:32
  Speaker 4: person who's living paycheck to paycheck. They're showing him how
• 1:00:34
  Speaker 4: to showing her, excuse me, how to get a side hustle.
• 1:00:38
  Speaker 4: Then you got another family that's making good bread, but
• 1:00:40
  Speaker 4: they spending a lot, so you're showing them how to
• 1:00:44
  Speaker 4: manage their expenses. And me, I'm showing a kid who
• 1:00:46
  Speaker 4: never invested before how to invest, why it's important to invest,
• 1:00:50
  Speaker 4: and you know the easiest way to go about it.
• 1:00:53
  Speaker 4: And that was like just starting out grabbing an index fund.
• 1:00:56
  Speaker 8: Right.
• 1:00:57
  Speaker 4: I was showing them S and P. We was showing
• 1:00:58
  Speaker 4: them NAS deck and then we started talking about a
• 1:01:01
  Speaker 4: few other companies, and there was a you know, a
• 1:01:03
  Speaker 4: lot over the course of the year. We did a
• 1:01:04
  Speaker 4: lot of talking. A lot of stuff didn't make the film,
• 1:01:08
  Speaker 4: but we talked about everything, and uh, that's my dog
• 1:01:10
  Speaker 4: here on the Seahawks. Now shout out teas, that's my brother.
• 1:01:13
  Speaker 8: Yeah. Yeah.
• 1:01:13
  Speaker 6: We was in Paris and guy was asking us about
• 1:01:16
  Speaker 6: He's like, how come y'all not in that documentary? Definitely, yeah,
• 1:01:21
  Speaker 6: for sure, So all right, gota we got to get
• 1:01:23
  Speaker 6: them to do another.
• 1:01:24
  Speaker 4: One man and we in it.
• 1:01:25
  Speaker 6: So the plan for your company is to grow the
• 1:01:30
  Speaker 6: media component? Yeah, yeah, So like, what's the what's the
• 1:01:34
  Speaker 6: ten year vision for the for for your company?
• 1:01:38
  Speaker 4: I love you saying like that for like an interview
• 1:01:42
  Speaker 4: question supposed to practice, right, so they answer me, what's
• 1:01:45
  Speaker 4: my five and ten year plan? But not like one.
• 1:01:48
  Speaker 4: The media component of economics will continue to grow, bigger clients,
• 1:01:52
  Speaker 4: greater production quality. Obviously, have something that's near and dear
• 1:01:57
  Speaker 4: to me, and that's the economics you know, club portion
• 1:02:01
  Speaker 4: or people getting there and they learning how to invest
• 1:02:03
  Speaker 4: from the fundamental technical side, right. We talked about the
• 1:02:05
  Speaker 4: fundamentals earlier, but the technical component is the one most
• 1:02:08
  Speaker 4: people are interested in. But like before you get there,
• 1:02:10
  Speaker 4: I definitely say, right, you got to learn how to
• 1:02:12
  Speaker 4: walk before you run, and so that's one side, but
• 1:02:16
  Speaker 4: we don't we're getting into a lot of what we're
• 1:02:20
  Speaker 4: in the process of getting into components that's going to
• 1:02:23
  Speaker 4: be geared towards kids, so you know, media from that realm,
• 1:02:27
  Speaker 4: and then down the line, it's about raising capital. Right,
• 1:02:31
  Speaker 4: It's like actually having you know, managing capital, whether it's
• 1:02:35
  Speaker 4: from the VC standpoint, from from a hedge fund standpoint, right,
• 1:02:38
  Speaker 4: being an asset allocator is really where it's at. I
• 1:02:42
  Speaker 4: remember I said that to y'all a minute ago, about
• 1:02:44
  Speaker 4: a year ago, if not longer, right, But I think
• 1:02:47
  Speaker 4: that's a huge component. But it's like the goal right
• 1:02:50
  Speaker 4: once again, was trying to help educate our community to
• 1:02:53
  Speaker 4: make sure that our network a zero in thirty years, right,
• 1:02:56
  Speaker 4: And so how do we do that?
• 1:02:57
  Speaker 8: Right?
• 1:02:58
  Speaker 4: We got to continue to market and meet our client
• 1:03:02
  Speaker 4: where they're at. So that's social media, right, We're continuing
• 1:03:06
  Speaker 4: to partner with brands and helping them, right, continuing to
• 1:03:11
  Speaker 4: whether you're young or old, we want to be able
• 1:03:13
  Speaker 4: to reach you there. And then it's also about saying
• 1:03:16
  Speaker 4: how to actually grow your wealth. I think that's one
• 1:03:18
  Speaker 4: thing that you guys do a great job at. Right.
• 1:03:20
  Speaker 4: It's like, okay, we'll entertain you, but this ain't just
• 1:03:22
  Speaker 4: no concert type of entertainment where you leave sweaty or whatnot.
• 1:03:26
  Speaker 4: Now you leave with your life change, right, life altering
• 1:03:29
  Speaker 4: conversations where it's like, yo, I never thought about that.
• 1:03:32
  Speaker 4: And it's like giving people actionable items and steps to
• 1:03:36
  Speaker 4: building wealth, right, Like becoming financially free is not something
• 1:03:41
  Speaker 4: that is far fetched anymore, right, And I think it's
• 1:03:44
  Speaker 4: just a function of Yo, this is the blueprint. I
• 1:03:47
  Speaker 4: can show you the slow way to for sure become
• 1:03:50
  Speaker 4: a millionaire? Are you patient enough to get there? Right?
• 1:03:53
  Speaker 4: I think in this day and age, most people we
• 1:03:55
  Speaker 4: want instant gratification. Right, everybody want to make a million
• 1:03:58
  Speaker 4: in a year. But if we're giving you to blueprint
• 1:04:00
  Speaker 4: to truly saying, put four hundred dollars in the s
• 1:04:03
  Speaker 4: and P five hundred every month and that's gonna compound it,
• 1:04:05
  Speaker 4: you'll be a millionaire in twenty five years, twenty whatever. Right, Like,
• 1:04:10
  Speaker 4: those are the type of conversations we need to have.
• 1:04:11
  Speaker 4: And so you know, economics, going back to the convo,
• 1:04:14
  Speaker 4: it's like continuing to get people to understand how to
• 1:04:19
  Speaker 4: get wealth and how to keep wealth and the production
• 1:04:22
  Speaker 4: of it, and then also getting into the children production
• 1:04:26
  Speaker 4: as well as managing capital. We should at some point
• 1:04:32
  Speaker 4: have schools adapt curriculum an economics curriculum. More on the
• 1:04:39
  Speaker 4: big screen, I thought I was flas hell. On Netflix.
• 1:04:43
  Speaker 4: They had my emblem on bro, Like if you go
• 1:04:46
  Speaker 4: to get smirrel with money, you see me on that.
• 1:04:48
  Speaker 4: That shit was odd, you know what I'm saying, So
• 1:04:51
  Speaker 4: like that's legitimate. I was like, gee, one of my
• 1:04:53
  Speaker 4: homie sent me like, bro, I ain't gonna hold you
• 1:04:55
  Speaker 4: g I was literally at this girl crib We're trying
• 1:04:57
  Speaker 4: to Netflix and chill be like, ohoa you right there?
• 1:05:00
  Speaker 4: He like, bro, he was like that's why I let's like, y'all,
• 1:05:02
  Speaker 4: let's watch this. He's like, broll, I ain't even tell all.
• 1:05:04
  Speaker 4: I knew you that was probably gonna mess it up.
• 1:05:07
  Speaker 4: It was so funny. But yeah, so I don't know
• 1:05:09
  Speaker 4: what y'all. Y'all got to hit y'all with that question
• 1:05:11
  Speaker 4: with y'all tell your plan.
• 1:05:13
  Speaker 7: Well, I wanted it before you ask that question.
• 1:05:15
  Speaker 9: I got a question because you're the face of the brand,
• 1:05:19
  Speaker 9: and so how do you manage and how will you
• 1:05:21
  Speaker 9: manage spending time in the business versus spending time on
• 1:05:26
  Speaker 9: the business.
• 1:05:27
  Speaker 4: Yeah, yeah, yeah, it's all about And I tip my
• 1:05:30
  Speaker 4: hat to y'all because y'all do a phenomenal job of
• 1:05:34
  Speaker 4: entrusting people and saying, okay, let me build out a team.
• 1:05:38
  Speaker 7: Right.
• 1:05:38
  Speaker 4: I think in order to have a true successful business,
• 1:05:42
  Speaker 4: you have to be able to take a step back
• 1:05:44
  Speaker 4: and and trust other people and be able to delegate, right.
• 1:05:47
  Speaker 4: And I think you guys have built a phenomenal business.
• 1:05:51
  Speaker 4: And when I'm with y'all, I'm saying, Okay, this person
• 1:05:52
  Speaker 4: is this, he handles operations, he handled this, he handles
• 1:05:55
  Speaker 4: merch et cetera. And for a while I've been I've
• 1:05:59
  Speaker 4: been wearing a lot of hat And to your point,
• 1:06:02
  Speaker 4: it's like, you know, stepping back and saying, okay, it's
• 1:06:05
  Speaker 4: time that we can hire other people.
• 1:06:07
  Speaker 8: Right.
• 1:06:08
  Speaker 4: And I'm economics club. I got my shot of my
• 1:06:11
  Speaker 4: dog Tao. He's killing it on the technical side. He's
• 1:06:13
  Speaker 4: calling that shit every day, smacking smacking, Yo, we just
• 1:06:18
  Speaker 4: boom boom smacking, Right. And so from there, it's all
• 1:06:22
  Speaker 4: about being able to take a step back and focus
• 1:06:25
  Speaker 4: on some of the bigger things while maintaining the business
• 1:06:29
  Speaker 4: and allowing it to continue to grow and prosper.
• 1:06:31
  Speaker 8: I'll want ask you about the music.
• 1:06:33
  Speaker 6: So, for people that might not have been familiar with
• 1:06:36
  Speaker 6: your your rap, what kind of what would you classify
• 1:06:41
  Speaker 6: your music as it? Is it economic base? Are you
• 1:06:44
  Speaker 6: talking about money? Is it socially conscious? Is it street rap?
• 1:06:49
  Speaker 8: Like? What are you rapping about?
• 1:06:51
  Speaker 4: Yeah? Great question, it's god honest truth. Shout out to
• 1:06:56
  Speaker 4: my dog Dante. I had a meeting with Warner like
• 1:07:02
  Speaker 4: big you know label Warner and were in a label
• 1:07:06
  Speaker 4: and you know, we playing songs and shit, he rocking.
• 1:07:08
  Speaker 4: He like, bro, you would I would sound like if
• 1:07:12
  Speaker 4: Gucci was educated, right, not saying Gucci ain't educator. I
• 1:07:15
  Speaker 4: don't like the way that came off, but it sounded
• 1:07:17
  Speaker 4: he was like, Yo, this is educated Gucci. And so
• 1:07:19
  Speaker 4: I look at it. As you know, rap is the
• 1:07:22
  Speaker 4: most braggadocious genre of music.
• 1:07:24
  Speaker 8: Right.
• 1:07:24
  Speaker 4: We talk about how many girls we got, how many
• 1:07:26
  Speaker 4: forms we drive, how much money we got, et cetera,
• 1:07:29
  Speaker 4: and so my music I am using that as another
• 1:07:33
  Speaker 4: avenue to continue to educate.
• 1:07:35
  Speaker 8: Right.
• 1:07:36
  Speaker 4: It's like if I'm talking about you know, million dollar deal,
• 1:07:39
  Speaker 4: just ready, the prospect this put my niggas on. You
• 1:07:42
  Speaker 4: gonna have to respect this. Look in at commercial units
• 1:07:45
  Speaker 4: out in Texas, like if I'm talking about shit and
• 1:07:47
  Speaker 4: they nigga, what the fuck is the perspective game? Like,
• 1:07:50
  Speaker 4: you know what I mean? And so the idea is
• 1:07:52
  Speaker 4: talk about the shit were doing, we ain't no cap
• 1:07:55
  Speaker 4: in it, but more importantly opening it up to saying like, yo,
• 1:07:59
  Speaker 4: I get what he's talking about, right, Like, so from
• 1:08:02
  Speaker 4: the beginning of time. That's why I went back to
• 1:08:04
  Speaker 4: Wall Street rap. I'm talking about on the dow band
• 1:08:07
  Speaker 4: call spreads for some tall bread on the prow with
• 1:08:10
  Speaker 4: tall chick with some good you know what I mean. Yeah,
• 1:08:12
  Speaker 4: it was bleeped that out that I brought us head
• 1:08:14
  Speaker 4: out of it. But the idea is, like, it's like,
• 1:08:18
  Speaker 4: we're making this Wall Street stuff more relatable, right, And
• 1:08:24
  Speaker 4: so you know, the music is something that I love doing.
• 1:08:28
  Speaker 4: I've been making it for a while and uh, but
• 1:08:31
  Speaker 4: it's like what you're talking about, like what what what's
• 1:08:33
  Speaker 4: gonna separate you?
• 1:08:35
  Speaker 8: And it's based on financial literacy.
• 1:08:36
  Speaker 4: Yeah yeah yeah, but like but it's fun though, Like,
• 1:08:40
  Speaker 4: but so what I say about the music game is
• 1:08:42
  Speaker 4: like I'll never be a starving artist right, I'm working
• 1:08:46
  Speaker 4: on Wall Street while I'm making music, right, I'm never
• 1:08:48
  Speaker 4: you know what I mean. And so, but the greatest
• 1:08:50
  Speaker 4: thing was like learning how to make money from music.
• 1:08:53
  Speaker 4: I learned how to make money for music off sinks
• 1:08:56
  Speaker 4: and licensing. So what that is is getting your songs
• 1:08:59
  Speaker 4: placed and TV shows, movies, video games. To date, my
• 1:09:04
  Speaker 4: greatest placement was I got a song called a dub.
• 1:09:08
  Speaker 4: When I'm talking some Wall Street shit, it's on NBA
• 1:09:11
  Speaker 4: two K, so that shit's spinning. I'm talking about people
• 1:09:14
  Speaker 4: all over the world hitting me yo. NBA two K
• 1:09:17
  Speaker 4: brought me here, NBA two K bought me here. But
• 1:09:19
  Speaker 4: the spins on it crazy. So I'm getting to check
• 1:09:20
  Speaker 4: off that. But then I'm on Showtime, I'm on the SHA,
• 1:09:25
  Speaker 4: I'm on HBO, I'm on South Side, I'm on Netflix,
• 1:09:30
  Speaker 4: I'm on Outer Banks, I'm on BT, several shows on BT.
• 1:09:34
  Speaker 4: Shout out. I didn't hit BT over the head, right,
• 1:09:38
  Speaker 4: I'm on Sisters. I was on a gang of stuff
• 1:09:41
  Speaker 4: on BT. On I used to have it written down,
• 1:09:43
  Speaker 4: but the idea is, like, bro, when you make an
• 1:09:46
  Speaker 4: upbeat rhythm, you're finding the correct frequency, right, like music
• 1:09:51
  Speaker 4: of science g and if you know how to hit
• 1:09:53
  Speaker 4: that frequency upbeat. Like most scenes break anytime you listen
• 1:09:58
  Speaker 4: to anytime you watching a movie or he commercial, when
• 1:10:00
  Speaker 4: you hear music, they paid that artist to use their songs.
• 1:10:03
  Speaker 4: And generally they not gonna pay Kanye because he gonna
• 1:10:07
  Speaker 4: have a stupid badge. Y'all need a million to use this.
• 1:10:09
  Speaker 4: They pay smaller artists right in order to license their music.
• 1:10:14
  Speaker 4: And so that's a niche that I that I love.
• 1:10:16
  Speaker 4: I literally just got an email probably three four weeks ago,
• 1:10:20
  Speaker 4: Like yo in the best part, bro. It's like you
• 1:10:23
  Speaker 4: build a library of music and sometimes you don't even
• 1:10:27
  Speaker 4: got to put it out, it's throwaways. But what you
• 1:10:29
  Speaker 4: do is you have, like the name of the game
• 1:10:31
  Speaker 4: there is and I've done this before. You get on
• 1:10:34
  Speaker 4: LinkedIn and you just Google, not Google. You go on
• 1:10:38
  Speaker 4: LinkedIn everything, and when you think of search, like that's Google,
• 1:10:41
  Speaker 4: you go on LinkedIn and you search. Music supervisor and
• 1:10:45
  Speaker 4: music supervisors are the people that take a scene of
• 1:10:48
  Speaker 4: a movie or video game or commercial and they say, Okay,
• 1:10:51
  Speaker 4: what's the mood of this scene, this is the type
• 1:10:53
  Speaker 4: of music I want. So then they reach out to
• 1:10:56
  Speaker 4: what I would call music brokers right their program music programmers,
• 1:11:01
  Speaker 4: et cetera. Right, and they have like an inventory of cribs,
• 1:11:05
  Speaker 4: right if you're a real estate broker. They got an
• 1:11:07
  Speaker 4: inventory of songs. And then they're reading and they saying, okay,
• 1:11:10
  Speaker 4: what's this. Okay, So we need an upbeat song that's
• 1:11:13
  Speaker 4: talking about women empowerment. We need a dance record because
• 1:11:17
  Speaker 4: they in the club, right boom, And so Shorty's able
• 1:11:20
  Speaker 4: to shout out Melissa to you to go. She's able
• 1:11:22
  Speaker 4: to take my music and pitch it and say, yo,
• 1:11:24
  Speaker 4: this that right where you I remember? Man, she hit
• 1:11:29
  Speaker 4: me with a who's Melissa. She runs the company, one
• 1:11:32
  Speaker 4: of the companies that I used, that goes out and
• 1:11:34
  Speaker 4: pitch my music. So like literally she emailed me three
• 1:11:37
  Speaker 4: four weeks ago, like yo, it's like an agent effectively, right,
• 1:11:40
  Speaker 4: And she's taking my music and she's pitching it and saying, Yo,
• 1:11:45
  Speaker 4: they want this type of song. Do you approve of it?
• 1:11:48
  Speaker 9: Yeah?
• 1:11:48
  Speaker 4: Right? Like I remember I had a song and like
• 1:11:50
  Speaker 4: the thing is, this song ain't ever out and it's
• 1:11:52
  Speaker 4: not out. I made it probably three four years ago.
• 1:11:55
  Speaker 4: I don't even remember it. Like when she asked, I'm like, yo,
• 1:11:56
  Speaker 4: what's the song? And I'll talk to the producer like, Bro,
• 1:11:59
  Speaker 4: you cool with this? He was like, Bro, send me
• 1:12:00
  Speaker 4: the song. I don't even know what it is. He's like,
• 1:12:01
  Speaker 4: oh that shit hard Bro, we might got to put
• 1:12:03
  Speaker 4: it out now, Like in my mind, I'm gonna have
• 1:12:05
  Speaker 4: to put it out because you'll get organic plays from it,
• 1:12:07
  Speaker 4: so you're gonna get even more money. So you're gonna
• 1:12:09
  Speaker 4: get the money on the on the license in side.
• 1:12:11
  Speaker 4: But then, right, how many times have you been watching
• 1:12:14
  Speaker 4: the TV show like, Yo, what's that Shazam? Well, yeah,
• 1:12:18
  Speaker 4: that's the name Sazam? What song is this?
• 1:12:20
  Speaker 7: Right?
• 1:12:21
  Speaker 4: And then that's how you get even played, So you're
• 1:12:23
  Speaker 4: getting on the front end and the back end.
• 1:12:25
  Speaker 9: How profitable is it, like even for like a two k,
• 1:12:28
  Speaker 9: like when you get paid to do it first to
• 1:12:31
  Speaker 9: license it, but obviously people paid through inside the game
• 1:12:34
  Speaker 9: and then maybe people go find it on the streaming platform.
• 1:12:37
  Speaker 9: How profitable is it? Is it like we're gonna give
• 1:12:39
  Speaker 9: you ten thousand for the how's that work?
• 1:12:41
  Speaker 8: Yeah?
• 1:12:41
  Speaker 4: Every every show has a different budget, Every movie has
• 1:12:45
  Speaker 4: a different music budget. Where I think show time they
• 1:12:49
  Speaker 4: can offer you a little bigger bad like teying commercials
• 1:12:54
  Speaker 4: and movies is the biggest I ain't got there yet.
• 1:12:57
  Speaker 4: I took a little hiatus because I just got two baby.
• 1:13:00
  Speaker 4: He's two under two, so it's been super real in
• 1:13:02
  Speaker 4: the crib. But I'm getting back down right. But I
• 1:13:05
  Speaker 4: remember when Melissa hit me one time. She's like, Yo,
• 1:13:08
  Speaker 4: I'm so sorry, I'm coming at you late, but I
• 1:13:11
  Speaker 4: got a commercial. They're paying a hundred racks. It's it
• 1:13:15
  Speaker 4: was for Google Bro. Me and my dog finished out
• 1:13:18
  Speaker 4: my brother Finny. We went in and knocked out like
• 1:13:21
  Speaker 4: two three songs in forty minutes. Sent it to us.
• 1:13:23
  Speaker 4: She's like, oh, this is great. And the idea is
• 1:13:27
  Speaker 4: knowing the type of frequency, knowing how not to cuss
• 1:13:31
  Speaker 4: as much like I don't have that much cursion on
• 1:13:33
  Speaker 4: my music right because they're gonna need the clean version,
• 1:13:36
  Speaker 4: they're gonna need the MP three. I mean, I'm sorry,
• 1:13:39
  Speaker 4: you don't need the you know, the high wave foul
• 1:13:42
  Speaker 4: the instrumental in the clean version, right. But when you're
• 1:13:46
  Speaker 4: doing that, it's all about just knowing the frequency, like
• 1:13:49
  Speaker 4: having fun in the music. But some people, you know,
• 1:13:52
  Speaker 4: like that dark sad, you know, slitch your wrist type
• 1:13:55
  Speaker 4: music too, where that might get a good placement, but
• 1:13:58
  Speaker 4: like the big placements. Is a feature film like I
• 1:14:01
  Speaker 4: get one of them that's up.
• 1:14:03
  Speaker 6: That's interesting because I never thought about that before. But
• 1:14:06
  Speaker 6: I definitely, you know, you hear songs that you never
• 1:14:09
  Speaker 6: heard of, like in these TV shows stuff like that.
• 1:14:11
  Speaker 6: It's like background music yea for like a couple of seconds,
• 1:14:15
  Speaker 6: you know, you think about it. But like, definitely a
• 1:14:17
  Speaker 6: lot of songs. I mean, of course you hear like
• 1:14:18
  Speaker 6: some big name artists, but a lot of times you
• 1:14:20
  Speaker 6: hear it's been like power and stuff like that. You'll
• 1:14:23
  Speaker 6: just hear random stuff, yeah, that you've never heard before ever.
• 1:14:27
  Speaker 4: So all those artists probably get paid I would say
• 1:14:30
  Speaker 4: anywhere from five to fifteen K. But the game is
• 1:14:34
  Speaker 4: getting multiple placements. There's a young I know this one
• 1:14:38
  Speaker 4: girl who'd just be knocking out c W placements. She
• 1:14:41
  Speaker 4: getting like five a month, and it's like, I doubt
• 1:14:46
  Speaker 4: she gonna, you know, disclose her source, because when you're
• 1:14:49
  Speaker 4: looking at it, if c W is looking for this song,
• 1:14:51
  Speaker 4: then they go to me and her and my stuff
• 1:14:54
  Speaker 4: might be better. She ain't. She ain't gonna disclose it.
• 1:14:56
  Speaker 4: But the idea is you start out music supervisor. I
• 1:15:01
  Speaker 4: want to slap myself right now because I found the
• 1:15:03
  Speaker 4: music supervisor for all of Activision, Blizzard, So that's all
• 1:15:07
  Speaker 4: their stuff, right. I went to this thing called sync
• 1:15:09
  Speaker 4: Con with me and my producer shot out Jay Mix.
• 1:15:12
  Speaker 4: We went out there and we was just networking like crazy,
• 1:15:14
  Speaker 4: like NFL. Somebody was there from the like, because everybody
• 1:15:18
  Speaker 4: has music to take any scene of a movie to
• 1:15:21
  Speaker 4: the next level, right Like, anytime you turn on TV,
• 1:15:24
  Speaker 4: you're gonna hear music like that is what we are,
• 1:15:26
  Speaker 4: right whether it's that, whether it's just some normal classical
• 1:15:29
  Speaker 4: music hip hop, like hip hop the number one genre
• 1:15:32
  Speaker 4: right now, right EDM, club scene whatever, like those DJs
• 1:15:35
  Speaker 4: are getting paid. And the reality is if you're signed,
• 1:15:39
  Speaker 4: it's harder to get the clearance and they're gonna charge
• 1:15:42
  Speaker 4: you more. So you know, big pub deals, et cetera,
• 1:15:46
  Speaker 4: and so certain people they rather go after smaller artists.
• 1:15:50
  Speaker 4: And so if you're a small artist, bro find you
• 1:15:53
  Speaker 4: LinkedIn music supervisor, Google music supervisor companies right Google sync
• 1:15:58
  Speaker 4: and licensing companies. That's how you really take your music
• 1:16:02
  Speaker 4: to the next level where you come from being a
• 1:16:03
  Speaker 4: star of an artist. Because right now, I'll just knock
• 1:16:06
  Speaker 4: out a song and I just send it to it.
• 1:16:07
  Speaker 4: I won't even get a mixing master. If I'm like, yo,
• 1:16:10
  Speaker 4: you rock this all right for the show. I'll make
• 1:16:11
  Speaker 4: that investment to get it mixing mastered, because the same
• 1:16:14
  Speaker 4: way the studio in the crib. Here, I'm recording in
• 1:16:16
  Speaker 4: the crib right like when I first started making music. Bro,
• 1:16:21
  Speaker 4: it's all about having like you say, no overhead right like,
• 1:16:25
  Speaker 4: because the studio session might be sanctified to one hundred
• 1:16:28
  Speaker 4: and twenty five hours an hour, mod's going there by four,
• 1:16:31
  Speaker 4: you know, four hour session. They bring a lot of
• 1:16:33
  Speaker 4: friends with them, They smoke and drink and you look up.
• 1:16:35
  Speaker 4: You only knocked out one song. I'm at the crib,
• 1:16:37
  Speaker 4: I'm knocking out songs, quit and the ideas right, had
• 1:16:41
  Speaker 4: a great producers, and you're telling them, I need this
• 1:16:44
  Speaker 4: to be sample free. That's the only way your music
• 1:16:46
  Speaker 4: could go in if it's a sample in it, if
• 1:16:48
  Speaker 4: they sample in anything, any voice or anything, and it's
• 1:16:52
  Speaker 4: not like, uh, what's it called a public domain, which
• 1:16:55
  Speaker 4: is meaning you had it, it's been out for over
• 1:16:58
  Speaker 4: I think a hundred years or whatever it is, then
• 1:17:01
  Speaker 4: you can't use it. So like my music supervisor she
• 1:17:04
  Speaker 4: called me, she said, yo, is this is this simple free?
• 1:17:10
  Speaker 4: I'm like, absolutely, you know, I don't see you none
• 1:17:12
  Speaker 4: with it. She's like, all right, let's go. I got
• 1:17:14
  Speaker 4: somebody that wanted and like, that's I mean, I used to.
• 1:17:17
  Speaker 4: I had a run where I was just going crazy
• 1:17:21
  Speaker 4: before the pandemic, and then I had two pandemic babies
• 1:17:24
  Speaker 4: and I was just slowing down. When I'm back down,
• 1:17:26
  Speaker 4: we got a new song called money Gang. It's hard.
• 1:17:30
  Speaker 9: Yeah.
• 1:17:30
  Speaker 7: Yeah. So every time somebody comes here, we let them
• 1:17:33
  Speaker 7: choose their albums.
• 1:17:34
  Speaker 8: Yeah yeah.
• 1:17:35
  Speaker 9: In my mind, before you got here, I figured you
• 1:17:37
  Speaker 9: would choose something from the shot. So I understand the
• 1:17:39
  Speaker 9: college dropout, but you chose Forest Hills twenty fourteen.
• 1:17:43
  Speaker 7: Yeah, what's the significance.
• 1:17:44
  Speaker 4: So the crazy thing about Forest Hills shout out J
• 1:17:48
  Speaker 4: Cole was that I got to go on the tour.
• 1:17:52
  Speaker 4: So this is my first tour. Shout out my brother Jeremiah.
• 1:17:56
  Speaker 4: On that tour, it was J Cole, Big Sean, Jeremiah,
• 1:17:59
  Speaker 4: and Y. It was lit. It was crazy because this
• 1:18:05
  Speaker 4: was so the album came out twenty fourteen, but the
• 1:18:08
  Speaker 4: tour was summer twenty fifteen, and so this was so
• 1:18:11
  Speaker 4: player because when I had resigned from Morgan Stanley for
• 1:18:16
  Speaker 4: the new job that was gonna be in Chicago. Right
• 1:18:19
  Speaker 4: for the fund the heads fun I was going to.
• 1:18:23
  Speaker 4: I told Morgan Stanley, Yo, they need me to start immediately,
• 1:18:26
  Speaker 4: And I told the new job, yeah, I got to
• 1:18:30
  Speaker 4: finish up a few projects. I need about a month.
• 1:18:32
  Speaker 4: So I literally I had a gap month where it
• 1:18:34
  Speaker 4: was just I flew all the way west coast and
• 1:18:38
  Speaker 4: we just went to City, City City, all the way
• 1:18:40
  Speaker 4: back towards the Midwest. I ended up. I think I
• 1:18:43
  Speaker 4: hopped off in New York because I had to start
• 1:18:47
  Speaker 4: work unfortunately, But like that was one of the greatest
• 1:18:49
  Speaker 4: experience because one you get to see the business of it.
• 1:18:53
  Speaker 4: Jake colea Jeenans that man of genius bro like he's
• 1:18:57
  Speaker 4: selling out Amphi theaters probably in one day, right, and
• 1:19:02
  Speaker 4: so being able to one see the business side of
• 1:19:04
  Speaker 4: that type of thing, seeing the merch tables, seeing you know,
• 1:19:08
  Speaker 4: all the other ancillary things you're doing. Right, if you're
• 1:19:10
  Speaker 4: in this city, you want to have the type of
• 1:19:12
  Speaker 4: manager that's gonna get you paid, like you want to
• 1:19:15
  Speaker 4: once again the best, like you say, having no overhead,
• 1:19:18
  Speaker 4: So it's a ton of overhead as an artist, right,
• 1:19:20
  Speaker 4: you got the tour bus, you got the driver, you
• 1:19:22
  Speaker 4: got your dancers, you got your feeding these people, Well nah,
• 1:19:26
  Speaker 4: maybe you might not have to feed them because you're
• 1:19:28
  Speaker 4: paying them. Then you got your band right, And so
• 1:19:31
  Speaker 4: one of the greatest things is in every city you
• 1:19:33
  Speaker 4: touch in, if you could get a club walkthrough, and
• 1:19:36
  Speaker 4: if you could get merch to offset that, then everything
• 1:19:39
  Speaker 4: you're operating at a profit. And so being able to
• 1:19:42
  Speaker 4: see there help Jeremiah what if you you know, business
• 1:19:45
  Speaker 4: things that's my dog to this day. It was just
• 1:19:48
  Speaker 4: amazing to see and so that really won helped me
• 1:19:51
  Speaker 4: take my music to the next level, right, just being
• 1:19:53
  Speaker 4: able to see certain things, interacting with you know, some
• 1:19:56
  Speaker 4: who's who's too, like by being with Jeremiah and met
• 1:19:59
  Speaker 4: a lot of the the biggest dopest mods too.
• 1:20:03
  Speaker 7: Jeremy shot time.
• 1:20:04
  Speaker 4: Oh yeah, I like that.
• 1:20:05
  Speaker 7: We like that.
• 1:20:07
  Speaker 6: Well, that was very educational. That music is very interesting.
• 1:20:11
  Speaker 6: Any last words that you want to leave the people with,
• 1:20:14
  Speaker 6: how can they follow you on social media and all
• 1:20:16
  Speaker 6: of this stuff?
• 1:20:17
  Speaker 4: Yeah? Man, thanks for having me. Man, it's all I
• 1:20:24
  Speaker 4: am truly, you know, honored to be on y'all platform.
• 1:20:27
  Speaker 4: I think what y'all doing is phenomenal. My name is
• 1:20:31
  Speaker 4: Ross Mack. Ladies and gentlemen, Uh, mister mconomics. Uh, live
• 1:20:35
  Speaker 4: by one creed right now. Black wealth matters. I find
• 1:20:40
  Speaker 4: that to be very important that we continue to each
• 1:20:42
  Speaker 4: one to each one. You can find more on economics
• 1:20:45
  Speaker 4: dot com. Follow me on all platforms. I'm Ross Mack.
• 1:20:50
  Speaker 4: That's I am R O, S S, M A C.
• 1:20:53
  Speaker 4: And you can shoot me a text. Man. I got
• 1:20:54
  Speaker 4: the seven seven three two three two twenty five seventy seven,
• 1:20:58
  Speaker 4: and I just you know, leave it with you will
• 1:21:00
  Speaker 4: continue to change your relationship with money because it's uh,
• 1:21:03
  Speaker 4: it's a tool if you's right right, It's not a
• 1:21:05
  Speaker 4: means for you. It's a tool, and I appreciate you all.
• 1:21:08
  Speaker 4: I'm gonna do it like uh, like that song Dirk
• 1:21:12
  Speaker 4: Goat with with Drake. He said he's gonna get a
• 1:21:14
  Speaker 4: billion streams. You're gonna shout out Henna promote his earl.
• 1:21:17
  Speaker 4: I'm a Product'm gonna promote my shorty company too. Man
• 1:21:19
  Speaker 4: Lost the Products number one oldest longest standing hair care
• 1:21:23
  Speaker 4: company out there. Man, get you some pink, gets you
• 1:21:25
  Speaker 4: some s curl, We got beer oil, we got itything coming.
• 1:21:30
  Speaker 4: Man Lost the Products the greatest black owned business, uh
• 1:21:33
  Speaker 4: black owned, the oldest longest standing Black owned haircare company.
• 1:21:37
  Speaker 8: That's that's a family's company.
• 1:21:38
  Speaker 4: Yeah, her grandfather started it. Uh, everybody know pink oil.
• 1:21:42
  Speaker 4: I can talk. I could talk like Biden. If you
• 1:21:44
  Speaker 4: if you never use black pink oil, you're not black.
• 1:21:47
  Speaker 4: I'm talking like Biden right now. Serious, everybody not. That's
• 1:21:50
  Speaker 4: a fact.
• 1:21:51
  Speaker 6: It's an actual fact. So he was still louder. I'm
• 1:21:54
  Speaker 6: familiar with less they got. Yeah, they got a bunch
• 1:21:56
  Speaker 6: of different So her grandfather started that company.
• 1:21:59
  Speaker 4: Yeah, goop?
• 1:22:00
  Speaker 8: Who runs now?
• 1:22:01
  Speaker 4: Her father? And what's her rolling it? She is brand manager,
• 1:22:07
  Speaker 4: she's over marketing.
• 1:22:10
  Speaker 6: Interesting. I think I had spokes. Somebody might have reached
• 1:22:13
  Speaker 6: out to us. I feel like, maybe, yeah.
• 1:22:16
  Speaker 4: What you need I got trying to get a line
• 1:22:20
  Speaker 4: were private label too?
• 1:22:21
  Speaker 8: Okay, okay, yeah, well shot.
• 1:22:24
  Speaker 4: We're trying to get the Troy beer line on.
• 1:22:27
  Speaker 7: I got crazy. I just put pink oil in the
• 1:22:28
  Speaker 7: other day.
• 1:22:29
  Speaker 4: It's like that they got a beer oil. It's like that.
• 1:22:32
  Speaker 9: It was Yeah, somebody gave us a gift basket that
• 1:22:35
  Speaker 9: was inside. I was like, was that that revolt? It
• 1:22:38
  Speaker 9: might have been at the revolt?
• 1:22:39
  Speaker 4: Yeah, she was they was. They did some type of sponsorship.
• 1:22:46
  Speaker 4: You already know, man, we're buying we're buying black. You know,
• 1:22:48
  Speaker 4: so the one of the only standing black homeed businesses
• 1:22:52
  Speaker 4: with no outside you know, investors, etcetera, Bros. One hundred
• 1:22:55
  Speaker 4: percent black. You know what I mean? I felt, I
• 1:22:57
  Speaker 4: really feel like dirt right now. Like that's all with
• 1:23:00
  Speaker 4: j E. Like I've wrote my I'm promoting my bee
• 1:23:04
  Speaker 4: like Indian Cosmetics or whatever. It's just but yeah, man,
• 1:23:08
  Speaker 4: Macaonomics dot Com. You already know, man, big Cloth Talk.
• 1:23:11
  Speaker 4: Subscribe to our podcast. They gonna be on it soon too.
• 1:23:14
  Speaker 4: Money Music, Culture, Economics Club. You already know. He's really
• 1:23:17
  Speaker 4: showing you how to get to a bag. It's like that,
• 1:23:20
  Speaker 4: Oh I got, I got the One of the things
• 1:23:21
  Speaker 4: we do is I got a five twenty nine course.
• 1:23:24
  Speaker 4: Or I'm teaching you how to make sure your kids
• 1:23:26
  Speaker 4: straight for life. I think that's really important, right Like
• 1:23:29
  Speaker 4: as parents, I think it's really important to teach your
• 1:23:33
  Speaker 4: kids all the things you didn't know, rather than give
• 1:23:35
  Speaker 4: your kids all the stuff you didn't have. I think
• 1:23:37
  Speaker 4: anybody be so caught up like, oh, I'm gonna give
• 1:23:39
  Speaker 4: my kids some Gucci because I ain't had Gucci all.
• 1:23:41
  Speaker 4: I'm gonna do this, do that. I ain't nothing wrong
• 1:23:42
  Speaker 4: with that, but also teach them the stuff you didn't know,
• 1:23:44
  Speaker 4: which is gonna help them be better, help them really
• 1:23:48
  Speaker 4: build generational wealth. So you know, I got the blueprint
• 1:23:52
  Speaker 4: with my five twenty nine course in terms of just
• 1:23:54
  Speaker 4: helping helping you understand how to set it up, as
• 1:23:58
  Speaker 4: well as what type of funds and how to even
• 1:24:01
  Speaker 4: look at the fact sheet and say if this fun
• 1:24:03
  Speaker 4: is or isn't for you In terms of investments.
• 1:24:05
  Speaker 6: I like that teacher teaching kids what you didn't know
• 1:24:08
  Speaker 6: as opposed to giving them what you didn't have.
• 1:24:10
  Speaker 4: Yeah, hey, I'm a rapper. I got barred.
• 1:24:17
  Speaker 9: Shout out to the one business school. So this is
• 1:24:18
  Speaker 9: the I'm counting three, but it might be more. You
• 1:24:21
  Speaker 9: have Derek Ferguson grad, we had obviously Brandon Copeland, Yeah,
• 1:24:25
  Speaker 9: and now we have Ross so uh my business I'm
• 1:24:29
  Speaker 9: not sure, but shout out to the that's incredible, man.
• 1:24:32
  Speaker 4: Man. I appreciate y'all. Man, it ain't it ain't a lot, man,
• 1:24:35
  Speaker 4: but look, it ain't a lot. People doing what y'all do.
• 1:24:38
  Speaker 4: Y'all are the epitome of it. So I just want
• 1:24:41
  Speaker 4: to say thank you again.
• 1:24:42
  Speaker 8: Man.
• 1:24:42
  Speaker 4: I want to give y'all flowers while y'all living, y'all
• 1:24:44
  Speaker 4: going crazy. The story's crazy right if y'all lover talking
• 1:24:47
  Speaker 4: to them off camera? Right like we where we're at
• 1:24:51
  Speaker 4: right now, game like this, this hard body, So y'all
• 1:24:55
  Speaker 4: going crazy. Man, y'all taking the world over. I can't wait.
• 1:24:59
  Speaker 4: I'm putting it out there now. I can't wait to
• 1:25:00
  Speaker 4: be on the stage at the next investments to doing
• 1:25:04
  Speaker 4: it out there. Being out there, I asked something, I say, gee,
• 1:25:08
  Speaker 4: what what you gotta do to get on that?
• 1:25:11
  Speaker 7: This is this is the first step this.
• 1:25:12
  Speaker 4: Yeah, let's go gangs, so you know. But now real
• 1:25:15
  Speaker 4: talk though, y'all going berserk. So appreciate y'all for having me.
• 1:25:19
  Speaker 7: I appreciate you.
• 1:25:20
  Speaker 8: Thank you, brother Troy.
• 1:25:21
  Speaker 9: Yeah, shout to everybody on patriot dot com, all of
• 1:25:24
  Speaker 9: our patrons over there. Shout out to all of our
• 1:25:26
  Speaker 9: people at e y L University, all our earners, everybody
• 1:25:29
  Speaker 9: supporting the merge. And again shout out to Ross Man.
• 1:25:31
  Speaker 9: We flung out a few times. Man, just a real
• 1:25:33
  Speaker 9: solid dude and my brother. We're in the married band club,
• 1:25:37
  Speaker 9: so shout out to him. He's one of my padres
• 1:25:39
  Speaker 9: and that there's not many of us out here, but
• 1:25:41
  Speaker 9: Ross is a solid, solid member, So shout the.
• 1:25:44
  Speaker 4: Black love is real man.
• 1:25:47
  Speaker 8: All right, God, thank you for rocking West. For see
• 1:25:49
  Speaker 8: you next week. Peace.
• 1:25:50
  Speaker 7: Peace.
• 1:25:52
  Speaker 5: My graduates from my school being forced back drop Mike Drops.
• 1:26:11
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:26:15
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:26:19
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:26:23
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:26:27
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:26:31
  Speaker 1: Donald J.
• 1:26:31
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 1:26:34
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 1:26:38
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 1:26:42
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 1:26:46
  Speaker 1: If you are here illegally, your next you will be
• 1:26:49
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 1:26:53
  Speaker 2: You will never return.
• 1:26:55
  Speaker 1: But if you register using our CBP home app and
• 1:26:58
  Speaker 1: leave now, you could be allowed to return legally.
• 1:27:01
  Speaker 2: Do what's right. Leave now.
• 1:27:04
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 1:27:09
  Speaker 3: Sponsored by the United States Department of Homeland security,