Latest / Colorado Business Podcast
How His 80-Year-Old Family Business Beat The 97% Failure Rate
97% of all family businesses are destined to fail by the fourth generation. It's a brutal statistic that has wiped out countless legacies.
So how has Perkins Motors, an 80-year-old car dealership, defied the odds to become a Colorado institution?
In this deep-dive conversation, fourth-generation owner David Perkins reveals the raw, unfiltered story of surviving multiple near-disasters, from a sudden death with no succession plan to a transition he calls the "poster child for how NOT to do it." David breaks down the playbook he used to navigate the collapse of traditional marketing, fend off…
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