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Why Earned Media Builds More Trust Than Social Media — Jenny Beres of Pink Shark PR
In this episode of the Refine & Shine Podcast, host Angelina Rivera sits down with Jenny Beres, founder of Pink Shark PR, a woman-owned Los Angeles PR agency specializing in fintech, AI, and innovative consumer brands.
Jenny breaks down why earned media builds more trust than social media, how third-party credibility shapes public perception, and why founders must take control of their brand narrative before the internet does it for them. From her journey as a former waitress turned copywriter to leading a respected PR agency with clients featured in Forbes, The New York Times, and…
The skinny
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