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چهار ستون لرزان پادکستها در ایران · دانشگاه صوتی چکیده ماندگار | کتاب تاریخی سیاسی

• 0:02
  Speaker 1: Hello, I am Esfandiar Khudai, channel of Daneshgah Soti Chekideh Mandegar. Emrooz,
• 0:37
  Speaker 1: podcast digar yek sargarmiehashieh nist. Dar roozegari ke ehtimad be
• 0:44
  Speaker 1: resanaha sonnati az televizyonaha doolati gerefte ta roznama hai bozorg
• 0:50
  Speaker 1: roube kaheshe, podcast be yeki az asli tarin resanaha bara
• 0:55
  Speaker 1: ye entagal danesh wa takhassos tabdil shodeh. In America, the
• 1:01
  Speaker 1: general trust in television has dropped from 46% in 1990
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  Speaker 1: to about 11%. In Iran and other countries, the situation
• 1:07
  Speaker 1: of traditional media is the same. Now, podcasts, unlike television,
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  Speaker 1: radio and newspapers, without the need for high or official funding,
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  Speaker 1: It opens the field of free and competitive participation for
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  Speaker 1: every voice.
• 1:30
  Speaker 2: And this is why.
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  Speaker 1: The government and the economy have been affected by the internet.
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  Speaker 1: For the first time in history, information that was only
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  Speaker 1: available to the residents of the city centers of advanced
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  Speaker 1: countries and the owners of the economy, Today it even
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  Speaker 1: reaches the farthest points. A kind of justice in the
• 1:57
  Speaker 1: process that has never existed before. This parallel process that
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  Speaker 1: has taken the production of content out of the control
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  Speaker 1: of the state and the capital and has taken it
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  Speaker 1: to the hands of the people. And precisely this becoming
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  Speaker 1: of the people is behind the rise and disappointment of
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  Speaker 1: the podcast all over the world. The results show that
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  Speaker 1: about 1 billion people in the world listen to podcasts
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  Speaker 1: every month for a few minutes or read them. In
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  Speaker 1: the United States, according to the Edison Research report, about
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  Speaker 1: 167 million people are podcast listeners. In China, according to
• 2:45
  Speaker 1: the eMarketer report, this number of 117 million people in
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  Speaker 1: 2023 has reached about 150 million people in 2025, which
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  Speaker 1: is still less than the United States, although it.
• 2:58
  Speaker 2: Has a faster growth. In Europe, according to.
• 3:01
  Speaker 1: The Technovio report, more than 75 million people listen to podcasts,
• 3:06
  Speaker 1: and this number is rapidly changing. Worse and stronger internet
• 3:10
  Speaker 1: economies It is usually the most suitable for podcasting. In Arabia,
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  Speaker 1: about 60% of the people use podcasts once a week.
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  Speaker 1: In the UAE, this number was about 17% in 2019,
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  Speaker 1: but in 5 years, i.e. until 2024, it reached about 57%.
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  Speaker 1: In Iran, with the attention of the internet, the restrictions
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  Speaker 1: of filtering and banning some platforms, unofficial reports say that
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  Speaker 1: between 8 to 9 million people, i.e. about 10% of
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  Speaker 1: the country's population, listen to or watch podcasts once a month.
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  Speaker 1: Although 9 million listeners is not a small number, But
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  Speaker 1: compared to the country, this is about one-fifth of the
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  Speaker 1: population of the podcast in the United States, Arabia and Emirates,
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  Speaker 1: which is of course not compatible with the human capital
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  Speaker 1: and the cultural, scientific and literary advancements of Iran. A
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  Speaker 1: country that is not only supporting the production of content
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  Speaker 1: and podcasts, but also supporting the production of a new
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  Speaker 1: industry and the global market, but also the field of
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  Speaker 1: cultural and international communication. And of course, there should be
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  Speaker 1: future expectations. The greatness of an industry is not only
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  Speaker 1: based on its activity, Rather, we must also keep in
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  Speaker 1: mind the speed of growth and the future outlook. The
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  Speaker 1: annual growth of the global oil and gas industry is
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  Speaker 1: about 3 to 5 percent. The world's largest tourism industry
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  Speaker 1: also experiences a growth of close to 4 to 5
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  Speaker 1: percent in the year due to a record decline after
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  Speaker 1: the coronavirus. On the other hand, the global economy of
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  Speaker 1: producing audio and video content is similar to the $ 190
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  Speaker 1: billion market and with an annual growth of close to
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  Speaker 1: 22% to 25%, it is rapidly expanding, i.e. 5 to
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  Speaker 1: 7 times faster than the two oil and gas industries.
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  Speaker 2: Now why do people accept podcasts?
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  Speaker 1: Today's human being is not only looking for the first
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  Speaker 1: needs and getting rid of hunger. His need has gone
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  Speaker 1: from physical food to intellectual and mental food. Consciousness and understanding.
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  Speaker 2: Have been transformed into a daily need.
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  Speaker 1: But behind every podcast, every video and every content, there
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  Speaker 1: is a producer who has to be able to focus
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  Speaker 1: on producing content and earn money from this vast market.
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  Speaker 1: The Iranian content producer also has exactly the same motivation
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  Speaker 1: and demand for the same life. But in Iran, as
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  Speaker 1: we will see in the future, this path is at
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  Speaker 1: least a stone's throw for four reasons. In other words,
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  Speaker 1: every four columns of the Iranian podcast house are empty
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  Speaker 1: and uncertain.
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  Speaker 2: The Persian podcast has an audience, but it does not
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  Speaker 2: have a profit. According to a report.
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  Speaker 1: By the political reporter and editor-in-chief of our country's media,
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  Speaker 1: of about 4,200 Iranian podcasters, less than 50 people have
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  Speaker 1: income from sponsorships or advertisements. And of course, the most
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  Speaker 1: important source of income for podcasts is the support of
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  Speaker 1: the audience. Other reports say that about 96% of Persian
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  Speaker 1: podcasts have no income model and naturally have no incentive
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  Speaker 1: to continue. Many of the podcasts have been canceled with
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  Speaker 1: thousands of parts, like many of our studios. Now, more
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  Speaker 1: than these two total numbers above, more accurate information has
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  Speaker 1: not been published about the podcasts. No explanation, conclusion, conclusion
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  Speaker 1: or clear evidence has yet to be seriously investigated. And
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  Speaker 1: this speech or article is one of the first efforts.
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  Speaker 2: In this field.
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  Speaker 1: The most important source of income for Iranian podcasters is
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  Speaker 1: the support of the audience. And since there is no
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  Speaker 1: official source or promotion in this field, I will present
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  Speaker 1: my experience as a podcast producer. not as a typical example,
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  Speaker 1: but as a real event that may show a complete
• 9:20
  Speaker 1: picture of the situation. The volume of each book in
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  Speaker 1: my channel, i.e. Chekideh Mandegar, usually reaches about 10,000 views.
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  Speaker 2: Now I'm not sure how many of these views are
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  Speaker 2: actually heard.
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  Speaker 1: I imagine that 5% of views will be created by
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  Speaker 1: downloading and listening to podcasts.
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  Speaker 2: That is, out of.
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  Speaker 1: 10,000 views or views, about 500 people really listen to
• 9:54
  Speaker 1: each part of the show. release of every part, about
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  Speaker 1: 10 people support us financially. That is, out of every
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  Speaker 1: 100 listeners of Chekideh Mandegar, about 2 people. On the
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  Speaker 1: other hand, 2% of the final listeners of the podcast
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  Speaker 1: get in the pocket and support the financial sector. Now,
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  Speaker 1: how is the situation in other countries? In China, more
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  Speaker 1: than half of the audio content users join the premium content.
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  Speaker 1: And according to some sources, about 55% of the listeners
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  Speaker 1: said that are ready to provide financial support for their podcast.
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  Speaker 1: In the UAE, this number is 65% and in India, 59%,
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  Speaker 1: both higher than America. In America, according to the latest
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  Speaker 1: Edison Research data, 21% of weekly listeners have provided financial
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  Speaker 1: support for a podcast over the past year. Let's go
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  Speaker 1: to the four corners of the podcast house in Iran. 1.
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  Speaker 1: Look at independent podcasts as a threat and enemy of sovereignty.
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  Speaker 1: Sound and sound is the most important source of production
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  Speaker 1: and production of audiovisual content in the country. And of course,
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  Speaker 1: the ideological look is looking for its own. Podcasts and
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  Speaker 1: independent and popular content are seen as a threat and
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  Speaker 1: a threat to this threat.
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  Speaker 2: Dividing the media to.
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  Speaker 1: Oneself and others creates an atmosphere in which every new
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  Speaker 1: word and every creation is not only about reception, but
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  Speaker 1: is seen as a threat. This negative view makes the
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  Speaker 1: producer of content in a state of insecurity and self-censorship.
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  Speaker 2: The most dangerous censor is self-censorship.
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  Speaker 1: Where the atmosphere of insecurity prevents the emergence.
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  Speaker 2: Of opinions and the emergence of creativity.
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  Speaker 1: A scientist who is worried about the opportunity of using
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  Speaker 1: it in the future or a worker who is worried
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  Speaker 1: about the rise of his work before he even writes
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  Speaker 1: a word, without anyone punishing him or even warning him,
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  Speaker 1: he censors himself. And he does not force the production
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  Speaker 1: of content and podcast, but he is careful. After all,
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  Speaker 1: caution is a mental condition. These taxes are not kept
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  Speaker 1: in any documents and they are not reached in any court.
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  Speaker 1: But they act more effectively than any punishment. When the
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  Speaker 1: environment becomes unsafe, the content creator first censors himself, second,
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  Speaker 1: he becomes cold-hearted from production and third, he leaves the
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  Speaker 1: matter in general. In this unsafe environment, And when the
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  Speaker 1: real personality of people is suppressed, 2. Teaching and general
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  Speaker 1: culture In the textbooks of teaching and education, from the
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  Speaker 1: university to the university and even the university, It is
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  Speaker 1: never taught that the music you listen to must fulfill
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  Speaker 1: the rights of its creators. Now, music is not encouraged
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  Speaker 1: at all. Or the film you watch must be copyrighted.
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  Speaker 1: Or the software, games and podcasts you use must.
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  Speaker 2: Be supported by its creators.
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  Speaker 1: Let's see where the budget comes
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  Speaker 1: from and what it takes from us instead. In many countries,
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  Speaker 1: primary schools are taught to children that behind every song, film,
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  Speaker 1: software or podcast you use, there is a real producer
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  Speaker 1: who makes a living from that work and must be supported.
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  Speaker 1: In Japan, the Ministry of Education and Education has appointed
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  Speaker 1: teachers to teach students to respect the rights of the teacher.
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  Speaker 1: This teaching is part of the official and compulsory teaching.
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  Speaker 1: In Germany, the Federal Ministry of Education and the state
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  Speaker 1: education authorities have established a specific teaching called copyright. which
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  Speaker 1: clearly tells students that downloading movies from the internet, replacing
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  Speaker 1: computer games or copying text is actually a violation of copyright.
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  Speaker 1: In America, the film and music industry presents a program
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  Speaker 1: called First Think, Then Copy in schools. In Iran, just
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  Speaker 1: like hijab is used in schools, and the general tribunes
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  Speaker 1: are taken seriously, how good would it be if with
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  Speaker 1: that seriousness, the teaching of copyright and support of content
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  Speaker 1: creators would be recognized. So, the second pillar of the
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  Speaker 1: Iranian podcast is the weakness of teaching and culture for
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  Speaker 1: supporting content creators. 3.
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  Speaker 2: Cutting the internet and filtering.
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  Speaker 1: Every time the internet is cut, everything goes to the
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  Speaker 1: producers and the content makers. The audience, the channel, the trust,
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  Speaker 1: the income, the work and even the life program.
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  Speaker 2: And even.
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  Speaker 1: If the internet is not cut, the same instability that
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  Speaker 1: can be cut at any moment, Now filtering also increases
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  Speaker 1: the speed of work and makes it difficult for the
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  Speaker 1: audience to access the podcast and reduces.
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  Speaker 2: The cost. 4.
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  Speaker 1: Tahrim Tahrim is the fourth lowest level of Iranian podcast houses.
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  Speaker 1: It is the content creator in Iran. These sanctions alone
• 19:24
  Speaker 1: are enough to put him on the ground in the
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  Speaker 1: global competition for content production. Interestingly, YouTube is also filtered
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  Speaker 1: from within the country and through the responsible people of
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  Speaker 1: our own heart, and also from the side of the
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  Speaker 1: criminal America. I have previously written in two articles and
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  Speaker 1: one has also been published in the Eastern Journal, which
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  Speaker 1: says that YouTube filtering has no explanation, because on YouTube
• 19:56
  Speaker 1: you cannot copy someone else's text or subscribe, Because in
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  Speaker 1: that case you will be misled and your meaning must
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  Speaker 1: be original and related to yourself and you yourself are
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  Speaker 1: the creator of that content. So YouTube cannot be a
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  Speaker 1: tool of rebellion and manifestation. But it is a filter
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  Speaker 1: and it has no explanation. YouTube itself has recently reduced
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  Speaker 1: the income of Iranian content creators to about 80%. With
• 20:29
  Speaker 1: the excuse that advertisements in Iranian channels do not have
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  Speaker 1: a lot of income because of sanctions. Now, the platforms
• 20:39
  Speaker 1: of tax evasion and financial support such as PayPal and
• 20:45
  Speaker 1: Patreon are also closed because of sanctions against Iranians. And
• 20:51
  Speaker 1: the content producer in Iran cannot achieve high goals and
• 20:56
  Speaker 1: his dream of growing up in competition with the world's
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  Speaker 1: major podcasts.
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  Speaker 2: These four columns are.
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  Speaker 1: Connected to each other and strengthen each other. The educational
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  Speaker 1: framework cuts off the support culture of podcasts from the thread.
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  Speaker 2: The look of the.
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  Speaker 1: Opponent of the rule towards independent media and the fear
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  Speaker 1: of being attached to others.
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  Speaker 2: Makes the environment unsafe.
• 21:26
  Speaker 1: Unsecurity is caused by the censorship and censorship of the
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  Speaker 1: podcast and hides the voices before the birth and filters
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  Speaker 1: and prohibits even the alternative ways that the producer can
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  Speaker 1: use to avoid finding other sources. The result is the same.
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  Speaker 1: Even thousands of Iranian podcasters cannot avoid to ensure his
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  Speaker 1: own life. But this is not just a matter of
• 21:56
  Speaker 1: the lives of thousands of producers of podcasts and content.
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  Speaker 1: The industry that has passed 190 billion dollars today and
• 22:03
  Speaker 1: is growing 5 to 7 times faster than the oil
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  Speaker 1: industry and tourism industry is dividing its share between countries
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  Speaker 1: at this moment. countries that have taught the culture of
• 22:25
  Speaker 1: support from the producer and the production of independent content,
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  Speaker 1: and encourage support. Iran, with its developed and rich human resources,
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  Speaker 1: has survived from both paths, not because it has no
• 22:39
  Speaker 1: target and not because it has few capable producers, but
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  Speaker 1: because its own construction and this talent is lost. If
• 22:54
  Speaker 1: Iran wants to have a place in this field, it
• 22:58
  Speaker 1: must see the production of independent content as an opportunity
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  Speaker 1: for its independence and progress, not as an opponent for
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  Speaker 1: the official voice and speech tribune.
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  Speaker 2: Fighting the cultural.
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  Speaker 1: Invasion and in the land of Shur-e-Zar, do not wait
• 23:46
  Speaker 1: for the garden to grow. At the end, a few
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  Speaker 1: points about what should be done. First, we must see
• 23:53
  Speaker 1: the matter itself and accept the negativity in this land.
• 23:58
  Speaker 1: The production of content is no longer a hot topic,
• 24:02
  Speaker 1: but a serious part of the economy and culture of
• 24:05
  Speaker 1: today's world, and we can't get to a place with.
• 24:13
  Speaker 2: State media and orders.
• 24:14
  Speaker 1: Only by bringing people to the field of competition can
• 24:19
  Speaker 1: we get to a place of prosperity. And this article
• 24:22
  Speaker 1: is an effort to seriously plan this issue. Secondly, there
• 24:28
  Speaker 1: must be a gap that is filled between the producer
• 24:31
  Speaker 1: and the listener, Until the content creator is silent and
• 24:35
  Speaker 1: does not address its problems, the listener remains unaware of
• 24:38
  Speaker 1: the depth of the event and does not see any
• 24:41
  Speaker 1: reason to change its behavior. Truthfulness in the plan of
• 24:45
  Speaker 1: these difficulties is the first step in the change of
• 24:49
  Speaker 1: the culture that supports the popular culture of content creation
• 24:53
  Speaker 1: and podcasting. And thirdly, the formation of an active and
• 25:04
  Speaker 1: organized group of content creators can solve some of these problems.
• 25:11
  Speaker 1: From the exchange of experience to the prevention and filtering,
• 25:14
  Speaker 1: to the collective effort to influence the teaching and education books,
• 25:21
  Speaker 1: and the effort to change the view of the government's
• 25:26
  Speaker 1: opponent to independent media and podcasts. This view is the
• 25:32
  Speaker 1: same for all three of you, and until it is corrected,
• 25:37
  Speaker 1: the rest of the paths remain only safe. I sincerely
• 25:43
  Speaker 1: thank you for your attention and cooperation. Follow the Sound
• 25:48
  Speaker 1: University of Chakid-e-Mandegar on Telegram, Bale, Rubika, ETA, Shad and
• 25:55
  Speaker 1: other platforms at the address of AdSign Esfandiar Khudai. Or
• 26:01
  Speaker 1: in any platform you are, search for the word Chekideh
• 26:05
  Speaker 1: Eman Degar. The sound files of the book are also
• 26:11
  Speaker 1: in the Chekideh Eman Degar weblog on WordPress. Just search
• 26:15
  Speaker 1: on Google.
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  Speaker 2: Thank you. God bless you.