EP365 美體小舖 The Body Shop：一個女人的旅行、信念和革命
安妮塔羅迪克，美體小舖的創辦人，在一九七六年用很少的錢在英國布萊頓開了一家用手寫標籤的美妝小店。她說成分是什麼、從哪裡來、不做動物測試、支持公平貿易。有人說那是噱頭，有人說那家店撐不了多久。四十年後那個品牌有超過兩千家全球分店。她用一家店證明了企業可以在賺錢的同時也有立場、有價值觀、有它想說的話。她說如果你覺得企業家和有道德的生意是矛盾的，你根本沒搞清楚什麼叫商業。今天的沉思者J，帶你走進這個用美妝店說話的女人的故事。 Anita Roddick, founder of The Body Shop, opened a tiny cosmetics shop in Brighton, England in 1976 with very little money and handwritten labels on her bottles. She said what the ingredients were, where they came from, that she did not test on animals, and that she supported fair trade. Some said it was all marketing gimmicks. Some said the shop would not last long. Forty years later…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.