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AI Narration vs. Human Narration
In this episode, we delve into new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration.
To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research.
In this episode we discuss:
• The methodology behind the research
• The key results — favorability, engagement, and listener sentiment before and after
•…
The skinny
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