From Material Possessions to Digital Selves: Russell Belk on Meaning, Identity and Consumer Culture
Few scholars have done more to shape our understanding of consumer behaviour than Schulich School of Business Professor Russell Belk (Professor of Marketing; Kraft Foods Canada Chair in Marketing).
In this episode of the Research@Schulich Podcast, Belk discusses his groundbreaking theory of the “extendedself” and explains how possessions, experiences, relationships and digital technologies can help shape our personal sense of self and personal identity.
Host Cameron Graham explores topics ranging from gift giving and collecting to AI, digital afterlives and the changing meaning of ownership…
The skinny
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