Ep. 78 - From Strategy to Reality: Why Embedded Finance Still Falls Short - Recorded LIVE from the Equals stand @ Money 20/20 Europe
Recorded live from the Equals stand at Money20/20 Amsterdam, Grant Evans is joined by Ignacio "Nacho" Gironella, Head of Sales Europe at Paymentology, for a conversation about the gap between embedded finance ambition and reality.Nacho shares why embedded finance has become a boardroom priority, where businesses are genuinely creating value, and where the industry continues to overpromise and underdeliver.The discussion explores onboarding, servicing, provider selection, and why execution often matters more than product features. Plus, Nacho steps up for The Payments Shed Shelf of…
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