Why Strength Sticks When Goals Don’t

Build for Health with Srdjan Injac · Sep 25, 2025 · 29m

When it comes to fitness, most of us think in terms of outcomes: “I want to lose 20 pounds,” or “I want to bench 225.” But what if the secret to lasting change isn’t about hitting a target—it’s about becoming the kind of person who never skips a workout in the first place? In this episode, Pete and coach Srdjan dig into the science and stories behind outcome-based versus identity-based goals. They explore research showing that people who frame themselves as “someone who exercises” are more likely to stick with it over time, and they bring in plenty of real-world examples from clients who’ve…