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Why Serialize a Pack of Chewing Gum?: Healthcare Packaging
Why would a chewing gum brand put a holographic serial number on every pouch?
Enamio, a remineralizing chewing gum, is packed in a high-barrier stand-up pouch carrying a tamper-evident authentication sticker, a unique serial number verifiable on the company’s website, and a scannable QR code—even though the company says it hasn’t identified a single verified counterfeit to date.
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