Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Subscription Fatigue Is Reshaping Pricing Power
We examine the growing backlash against subscription models in consumer goods, focusing on how companies like Adobe and Microsoft are adjusting their pricing structures in response to 'subscription fatigue.' Lucas and Luna analyze recent data on churn rates for non-software subscriptions, discuss the psychological shift from ownership to access, and explore why some brands are successfully returning to one-time purchase options while others fail. This episode covers specific case studies, including the streaming wars' impact on retention and the rise of hybrid pricing models…
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