Latest / Early Edition with Ryan Bridge / Louise Upston: Tourism Minister on new campaign encouraging Australian tourists

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Louise Upston: Tourism Minister on new campaign encouraging Australian tourists · Early Edition with Ryan Bridge

• 0:00
  Speaker 1: So the governments announced a new campaign for encouraging Aussies
• 0:03
  Speaker 1: to come here for the next holiday. The campaign is
• 0:05
  Speaker 1: called Everyone Must Come. No, so I got that wrong.
• 0:08
  Speaker 1: Everyone must go. Everyone must Go because it's aimed at
• 0:11
  Speaker 1: the Aussies. Everyone must Go. It's costing US half a
• 0:14
  Speaker 1: million dollars. It will be followed by more campaigns targeting
• 0:17
  Speaker 1: other places. Tourism Minister Louise ups And announced the marketing
• 0:21
  Speaker 1: will go live across the Ditch next week. She announced
• 0:23
  Speaker 1: us yesterday. She's with me now, Hello.
• 0:25
  Speaker 2: Louise, good morning to you. How are you very good?
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  Speaker 1: So how effective do you think this could be?
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  Speaker 2: Well, this is the first of several tourism boost announcements
• 0:35
  Speaker 2: that we're planning over the coming weeks. And the important
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  Speaker 2: part with this is it's very much supported by industry.
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  Speaker 2: So what we will see is accommodation providers, airlines who
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  Speaker 2: are supporting this push to get Aussie's to come over
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  Speaker 2: and visit with their own deals. So it means that
• 0:54
  Speaker 2: every dollar of taxpayers ben goes that much further.
• 0:58
  Speaker 1: The question I had and I raised earlier this morning,
• 1:00
  Speaker 1: is why haven't we been doing this since the beginning
• 1:02
  Speaker 1: of time? I mean they're right there. It's cheap for
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  Speaker 1: them to come here, it's easy for them to talk
• 1:08
  Speaker 1: and commute and to get around. They've got friends here.
• 1:10
  Speaker 1: This is something we should have been doing forever.
• 1:13
  Speaker 2: Yes, So Tourism New Zealand are already doing campaigns into Australia.
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  Speaker 2: They've got an autumn campaign that's underway at the moment.
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  Speaker 2: This is on top of so we wanted a short,
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  Speaker 2: sharp injection to make sure that Australians know that they
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  Speaker 2: can come over straight away. We wanted some urgency in
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  Speaker 2: it and a fresh campaign to really work with the
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  Speaker 2: industry on. So this is in addition to what Tourism
• 1:39
  Speaker 2: New Zealand is already doing into Australia.
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  Speaker 1: I see that in Australia we're already their number one destination.
• 1:46
  Speaker 1: There was a piece on the news actually last week
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  Speaker 1: saying we're number one for Australians leaving and coming here.
• 1:52
  Speaker 1: So is there more upside that we can get?
• 1:55
  Speaker 2: Yes? Absolutely so. If you look at our twenty nineteen numbers,
• 1:58
  Speaker 2: we're only sitting at eighty eight percent of that. This
• 2:02
  Speaker 2: short boost we're aiming to bring another five thousand visitors in,
• 2:07
  Speaker 2: which would take us up to ninety three percent, so
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  Speaker 2: there's still lots of potential. You know, we're a long
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  Speaker 2: way off where we were in twenty nineteen, so job
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  Speaker 2: number one is getting those numbers back. And you're right,
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  Speaker 2: Australians can make their decision quickly and hop over the pitch.
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  Speaker 2: So this campaign is all about saying we're open for business.
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  Speaker 2: We welcome you with open arms, so get on, make
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  Speaker 2: the decision and come over very good.
• 2:31
  Speaker 1: Any any other sovereignties that you wanted to do a
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  Speaker 1: campaign man this in any other places.
• 2:37
  Speaker 2: Well there we are other parts of the Tourism Boost campaign,
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  Speaker 2: but if you look at other big markets, obviously China
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  Speaker 2: numbers are down at sixty percent of where they were
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  Speaker 2: in twenty nineteen, which is concerning, and there's emerging markets
• 2:51
  Speaker 2: like India, so we will be making sure that we
• 2:55
  Speaker 2: have campaigns into existing markets to get numbers back to
• 2:59
  Speaker 2: where they were nineteen, as well as some other parts
• 3:03
  Speaker 2: of our Tourism Boost campaign which will be coming out
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  Speaker 2: in the next few weeks.
• 3:07
  Speaker 1: Okay, we wish you only success with that one and
• 3:09
  Speaker 1: putting your other hat on there. You were on the
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  Speaker 1: Telly last night as well twice a recent one News
• 3:14
  Speaker 1: vary in poll found forty six percent of New Zealand
• 3:16
  Speaker 1: has thought the issue of homelessness was getting worse. And
• 3:20
  Speaker 1: you're the minister in charge of worrying about that sort
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  Speaker 1: of thing, are they wrong?
• 3:24
  Speaker 2: Lock Homelessness has been a challenge for many, many years,
• 3:27
  Speaker 2: and so it is something that people worry about. What
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  Speaker 2: I'm incredibly proud of Minister Pautucke and Minister Bishop and
• 3:34
  Speaker 2: I have had a real focus on emergency housing and
• 3:38
  Speaker 2: getting children out of living in motels. Nineteen hundred fewer
• 3:43
  Speaker 2: children living in motels than and we're a year ago.
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  Speaker 2: So we have taken a real focus to this issue,
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  Speaker 2: focusing first and foremost children, and the number of people
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  Speaker 2: living in emergency housing now is significantly below where it was.
• 3:59
  Speaker 2: We've all seen five thousand fewer people on the Social
• 4:04
  Speaker 2: Housing Register. So while there's always more work to do,
• 4:08
  Speaker 2: we have made some incredible inroads into some of these
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  Speaker 2: long standing housing challenges.
• 4:14
  Speaker 1: Louise Upsin, Minister for Social Development and Minister for Tourism.
• 4:18
  Speaker 1: Two portfolios, two parts that interview, Thank you so much
• 4:20
  Speaker 1: for your time. News Talks He'd be for more from
• 4:23
  Speaker 1: early edition with Ryan Bridge.
• 4:25
  Speaker 2: Listen live to News Talks it b from five am weekdays,
• 4:29
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