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From the Ring to the Main Stage: Mastering Brand Storytelling and Creative Scale with Helena Verellen
In this episode of All Business with Jeffrey Hayzlett, we step into the world of a marketing heavyweight who’s shaped some of the most dynamic brands on the planet. Helena Verellen, CMO of The Second City, has led marketing at Audible, WWE, Sony Music, and more, and she’s done it by mastering the art of storytelling, listening to the customer, and moving fast when the audience moves faster.
From the agility of live WWE events to the legacy and satire of The Second City, Helena breaks down what it means to build brands that entertain, engage, and evolve. We talk global brand expansion…
The skinny
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