200 - The Secrets of Building Community with Norm Farrar
Norman Farrar doesn’t lead by barking orders—he leads by building trust. In this episode, he explains how strong leadership isn’t about being the loudest voice in the room. It’s about showing up consistently, listening carefully, and creating space for others to lead.
Norm shares how his leadership style evolved from his early days in manufacturing to running global teams across e-commerce and brand development. He dives into how he builds loyalty—not just with customers, but with employees—by leading with vulnerability and owning his mistakes.
Craig Andrews presses in on what makes Norm…
The skinny
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