AI Responsibility, Agentic Futures, and Transparent Retail Media — The Costco Way
Recorded live at Shoptalk Spring, this episode of the AiR Podcast tackles the shift from AI experimentation to real-world accountability. Mark Williamson, AVP of Retail Media at Costco Wholesale, joins Kimberly Morgan, CEO of The Fashion Tech Exec and a Top AI Leader, to discuss why Costco is building its technology ecosystem "from the studs up." The Path of Most Resistance While many retailers opt for "plug-and-play" black-box solutions, Williamson explains why Costco is intentionally choosing a more complex, transparent path. By keeping member data behind its own firewall and inviting…
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