Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation
With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm?
Agility requires a clear-eyed strategy for adopting new technologies, especially AI, focusing on practical outcomes over speculative promises.
Today, we're going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss:
- How to demystify AI for the broader marketing organization so your teams can actually…
The skinny
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