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#362: FIFA World Cup - What we noticed being on the ground & how it compares to other tournaments
We went to the FIFA World Cup, and we couldn't switch off the sport business lens while we were there, so we sat down to talk through everything we noticed.
In this episode, Nathan Perrone and Reuben Williams share their experience at the FIFA World Cup and what they noticed through the lens of sports business.
They pick apart everything from the ticketing tech, to the workforce, the signage sponsors pay millions for, the commercial engine behind the World Cup, fan festivals, activations, which brands performed, and just how much revenue a tournament like this actually generates.
They also…
The skinny
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