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Who Decides What Films You See at the Cinema?

How Do Films Get Into Cinemas? The Business Behind Film Programming

Ever wondered who decides which films get shown at your local cinema? Or why some films play for weeks while others disappear after just a few days?

In this episode of That Cinema Guy, Guyan De Livera takes you behind the scenes of film programming, exploring how cinemas select the films they show and the role distributors play in getting those films onto the big screen.

From negotiating film bookings and understanding audience demand to balancing blockbuster releases with independent films, Guyan explains the commercial…

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