Latest / 70 80 / SETTANTAxOTTANT: Anni 60-70. Cicciobello precorre i tempi. Il primo bambolotto che piange diventa multirazziale
Transcript
- 0:44by Chumba Casino. 7080 .it presents 70x80. Do
- 0:49you remember? A KVOX production. Welcome to 70x80,
- 0:57the section of 7080 .it that deepens the topics
- 1:00discussed on the portal. I'm with the journalist
- 1:03Enzo Mauri, who introduces today's topic. idea
- 1:24of the entrepreneur Gervasio Chiari, owner
- 1:26of the Sebino Bambole, then turned into the 1975
- 1:29Tecno Giocattoli Sebino. The company, originally
- 1:32located in Pilsone di Seo in the province of
- 1:35Brescia, belonged to Lucio Micheletti, who died
- 1:37in 2015 at over 90 years old. According to other
- 1:40sources, the paternity of the baby would be attributed
- 1:43to him. For the features of the face and body,
- 1:45Lucio Micheletti was inspired by the children
- 1:47who died in Milan when he was a photographer.
- 1:54Cicciobello is only Sebino. Look for the page
- 1:58and the group of 7080 .it on Facebook and relive
- 2:01with us your most beautiful years. The first
- 2:03version was published in 1960 as the Bambolotto
- 2:07to which if you take off the cap you cry, on
- 2:09the embrace you don't cry anymore. In those years,
- 2:11at Micheleti's company, seriously damaged by
- 2:13a flood, Gervasio Chiari came to his rescue.
- 2:16The unmistakable aspect is that the beautiful
- 2:18rice, famous all over the world, is due to the
- 2:20sculptor Silvestro Bellini. Thanks to him, the
- 2:2250 -centimeter -high Bambolotto, with blue eyes
- 2:25and blond hair, complete celeste realizzato con
- 2:28uno speciale materiale di nuova concezione comparvi
- 2:31all 'inizio degli anni sessanta nei negozi di
- 2:33giocattoli vendendo in breve tempo migliaia di
- 2:35pezzi. Le bambine dell 'epoca impazzirono per
- 2:38quel bellissimo bambolotto dal nome così azzeccato,
- 2:41tanto da ispirare in loro il primordiale istinto
- 2:43materno. Inoltre Ciccio Bello, grazie alla voce
- 2:46con disco intercambiabile ottenuta in esclusiva
- 2:48europea dall 'azienda giapponese Ozen, era dotato
- 2:51di un 'assoluta novità tecnologica per il periodo.
- 2:53Senza Ciccio piangeva, tanto per rimanere in
- 2:56in the field of innovation, Gervasio Chiari,
- 2:58in 1968, created an unprecedented advertising
- 3:01campaign for modern newsletters. He sent, in
- 3:04fact, to all the young Lombard mothers a letter
- 3:06in which, in addition to talking about Cicciobello,
- 3:08he offered to have it recaptured at home on the
- 3:10spot. In 1971 Cicciobello reached the target
- 3:14of 1 million pieces sold. In the meantime, in
- 3:17addition to some mechanical improvements, the
- 3:19doll was equipped with accessories such as a
- 3:21nourished wardrobe, the indispensable biberon,
- 3:24a scotch in addition to the Chico Go walkway,
- 3:27the Chico Papa stroller and the Chico Nana cradle.
- 3:30In the 1960s, in the name of globalization and
- 3:32friendship between children all over the world,
- 3:35the classic model was accompanied by the African
- 3:36black angel and the Chinese Chao Fiu Lin. As
- 3:39it had always happened before for a toy, the
- 3:41advertising campaign saw the beautiful white
- 3:44chick in the arms of a black girl, the African
- 3:46one hand in hand with a Chinese girl and a white
- 3:49girl culling a baby with almond eyes. playing,
- 3:56playing, playing with the mums with Cicciobello,
- 4:02beautiful! the black angel in 1972 while also
- 4:06the soviet girls who thanks to a commercial agreement
- 4:08could enjoy their cicciobello other accessories
- 4:11went to embellish the corridor of the well -known
- 4:14doll let's talk about the box office for the
- 4:16cicciorobe camera and the teleciccio television
- 4:19in the years of cicciobello a quarantine of versions
- 4:22were made including a portable cicinobello just
- 4:2419 cm high that did not speak and did not cry
- 4:27in the 80s cicciobello went from the sebi no
- 4:30to the improved toys to today it has become giocattolo
- 4:33di punta in tutto il mondo con milioni di pezzi
- 4:35venduti e distribuito dalla Giochi Preziosi di
- 4:37Colliate in provincia di Milano. Grazie a Denzo
- 4:40Mauri per il tema odierno. Appuntamento alla
- 4:42prossima puntata di 70x80. Avete ascoltato 70x80.
- 4:47Ti ricordi? Una produzione KVOX. Yeah, it's even
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