Latest / Kvetch & Release / Windsor-Essex “Canada’s Automobility Capital” exhibits at one of the world’s biggest tech conferences
Transcript
- 0:00Setting our sites right now up the four to oh one all the way to
- 0:03Toronto for one of the world's biggest tech conferences and a whole coming of community
- 0:10take on promoting everything that we have here in the region on the global stage.
- 0:16Get this. The city of Windsor, the County of Essex, the
- 0:19University of Windsor, Saint Clair College, we Tech Alliance, Workforce Windsor Essex
- 0:25and Invest Windsor Essex have all partnered to showcase the region up at Collision at
- 0:31tech conference it's going on right now as we speak in Toronto. Joining me
- 0:37to talk about this is someone who is there right now. The executive director
- 0:42of Automobility and Innovation at Invest Windsor Essex, Ed Dawson, joins me live
- 0:47from the conference floor. Ed, how are you great, John? Thanks
- 0:51very much for having me today. Oh thanks for joining. So listen,
- 0:54it's a conference. If people haven't been up to Collision, what is it
- 0:58all about. It's an amazing conference. It's really a bringing together of anything
- 1:03to do with technology, whether it's automobility like we promote in the Windsor Essex
- 1:07region, everything from AI, augmented reality, virtual reality and all the amazing
- 1:12things that are happening to the next generation of vehicles, the next generation of
- 1:18agricultural technologies, financial technologies, and so forth. There's going to be well
- 1:23over forty thousand attendees over the next three days that comes through these doors.
- 1:29It's a huge amount of people that are going to be coming through and you
- 1:33know, it's showcating some of the most cutting edge and industry shaping advancements that
- 1:37exist. Why put together this huge partnership. Couldn't any one of these organizations
- 1:42that represents groups people endeavors in Windsor Essex have done it itself. Why bring
- 1:48together invest Windsor Essex, the City of Windsor, the County of Essex,
- 1:51the University of the College, we Tech Alliance and Workforce Windsor Essex. Now,
- 1:56excellent question, John, And it really takes an ecosystem. It takes
- 2:00such collaboration to really promote all the amazing things that are taking place in the
- 2:04Windsor Estics region. You know, we're all here at the conference to network
- 2:07with startup companies, SMEs, memes and really showcase all the amazing things that
- 2:14are happening, from the battery investments that are taking place to why windsor Estics
- 2:20is the region to invest, to live and to have an incredible quality of
- 2:23life. We all come at this from different lenses, and collectively we really
- 2:30look at it as this is the place where you want to, you know,
- 2:32raise a family, you want to come down and you want to invest
- 2:35in start a company. So it's amazing when you bring everybody together and we
- 2:38all look at it from our own lenses. Absolutely, and so we hear
- 2:42auto mobility capital thrown around. Often automobility thrown around as well. I think
- 2:47a lot of people only hear it as you know, a might I mean
- 2:52maybe a motto or a slogan, a buzzword, and they're still confused as
- 2:54to what does automobility actually mean. Yeah, so, I mean when you
- 3:00think about windsor Ethics as the automotive capital of Canada, you know, we
- 3:04think about the next generation of vehicles and what those entail, whether they be
- 3:07battery electric or still internal combustion engines or hybrid electric vehicles. Really it's all
- 3:13the technology that we'll go into the next generation of vehicles. And when you
- 3:16think about these new vehicles, many of them are like driving computers. They
- 3:21have millions of lines of code in them, and they're a very different type
- 3:24of system with all the advanced driver as system systems and safety features that exist.
- 3:30It's a completely different methodology when you're developing these vehicles, and so when
- 3:36we look at it, you know, we're looking at what can we do
- 3:38to help our region to showcase all the amazing things that take place here,
- 3:43all the amazing manufacturing that takes place, but then attract some of that technology
- 3:46and these new tech startups that work in the space that will help make these
- 3:51vehicles better. And that's what we're really looking at. When you think of
- 3:53automobility, it's just an extension of all the new technology that goes into the
- 3:57vehicles that are here today and coming to moral. So's the it's the forefront
- 4:01and the confluence of everything that is happening around us as car switch from being
- 4:08things that get us from A to B to computers on wheels, so to
- 4:12speak. One of the bigger things that we of course focus on here in
- 4:15the region and capitalizing off the benefit of it is the cross border aspect that
- 4:19we have. That's going to be a huge part of automobility as well,
- 4:23just that we're able to grab hold on absolutely. You know, when we
- 4:27think about ourselves and what's taking place in our region, it's very linked the
- 4:30amazing progress that's happening in Detroit and Michigan. You know, they're they're on
- 4:34their own journey when it comes to the mobility space, just just the same
- 4:39way that we are, and so we love to bring that together. We
- 4:42have some great relationships on the US side of the border, and when we
- 4:46think about like things like the Gordi holl International Bridge and all the exciting things
- 4:48happening and cross border technologies, it's going to take you know, working collaboratively
- 4:54on both sides of the borders to be able to test some of these new
- 4:57technologies that will be coming through. Well, it's all very interesting stuff.
- 5:00You're busy, You're up at the conference and I'm sure there's people around the
- 5:03table that have questions for you about our region. So I'm going to let
- 5:06you go. I want to thank you so much for your time, Ed,
- 5:09I appreciate it. Thanks very much. John great joining you today in
- 5:13a big shout out to our partners at the City of Windsor and County of
- 5:16Essex. We have Matt Johnson today with us and Melissa Osborne both representing economic
- 5:20developments, and to all the other partners. So anyone who's listening and if
- 5:25you're coming down to the show, please come and check us out at Booth
- 5:28E one sixty one. Thanks for having me again, John, thanks so
- 5:30much. Ed Dawson is the Executive Director Automobility and Innovation at invest Windsor Essex.
- 5:36Live from Collision. Our region of Windsor Essex is being showcased at North
- 5:42America's fastest growing tech conference,