Escaping the Surveillance Pricing Trap
When JetBlue replied to an angry customer on X that they should clear their cookies for a better flight price, it seemed to confirm a long-held consumer belief: companies use your personal data to determine what you should pay in real-time based on your urgency, habits and identity. It’s what’s known as surveillance pricing. According to economic sociologist Lindsay Owens, the practice is rampant. She says companies have been investing for years in sophisticated tools meant to squeeze every last dollar out of consumers — and for the most part, it’s legal. Lindsay joins Morgan to talk about…
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