Strong Rapport with Angelica Gilleran: Empowering Women-Owned Businesses

Kanawha Valley Hustlers · Sep 1, 2023 · 14m

As we kick off this episode, I give you a peek behind the curtain with my naming strategy for with my presentation at Up Next Charlie West’s Professional Development series. I decided to play a little experiment with two different titles: “Inoculating Yourself Against Agency B.S.” and “Marketing Secrets for the Savvy Spend.” Why the gamble? Well, I believe in testing, experimenting, and letting the audience decide. So, I presented both options and watched as they chose “Marketing Secrets for the Savvy Spend.” Lesson learned: adding a little spice with…