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The "Bullseye" Branding Strategy: How Female Entrepreneurs Can Claim Their Category
Are you trapped in the "Jane of All Trades" mindset—afraid to niche down because you think you’ll lose customers? In this episode of the Working Moms of San Antonio podcast, hosts Erika Radis and Marie Lifshultz sit down with Mallika Malhotra, brand strategist and founder of The Brand CEO. Mallika works with "invisible experts"—female entrepreneurs who are amazing at what they do, but feel overlooked, overwhelmed, and underpaid. Together, they unpack why trying to help everyone actually dilutes your value, how to overcome the fear of picking a niche, and how to use data to pinpoint your true…
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