Leveraging Thought Leadership | John Warrillow | 293

Leveraging Thought Leadership · Feb 11, 2021 · 19m

Today's guest is John Warrillow, the Founder of the Value Builder System and Best-selling author of Built to Sell and The Automatic Customer.

John explains how the Value Builder system was inspired by the IP in his book Built to Sell and the errors they made trying to take the software directly to the consumer and why going for a niche audience was a better choice.

We explore how a blend of traditional coaching and software tools can be merged together for powerful results and how John is supporting and training his coaches to ensure they are comfortable with both the product and working in…