Mike’s Story, From Yeti Knockoff to Building New Brands
What do you do when you’ve already won, and still can’t stop building?
Sean Frank and Matthew Bertulli sit down with Mike Beckham, (CEO of Simple Modern and Simple Ventures), to unpack what happens after you climb the mountain. Mike shares how Simple Modern grew from a bootstrapped “Yeti knockoff” to nearly $200M in annual revenue, paid off all its debt, and suddenly found itself generating more cash than it could reinvest — and what he decided to do about it.
The conversation covers Mike’s framework for capital allocation when the obvious moves run out, including why he launched electrolyte…
The skinny
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