Let Your Customers Sell Your Product: The Hidden Sales Pitch You're Missing (with Jude Nosek)

Founder Talk with Alex Sheridan · Feb 28, 2026 · 1h 8m · transcript

The best sales pitch isn’t in a founder’s deck. It’s what customers repeat when the founder isn’t in the room.In this Founder Talk episode, Alex Sheridan sits down with Jude Nosek, VP of Sales and Marketing at Keson LLC, to break down how products really get sold in the field. They talk about word-of-mouth in the trades, why credibility beats polish, and how founders can scale growth by turning users, reps, and partners into the strongest advocates.Jude shares practical lessons on customer-led content, channel strategy, and how operators stay calm and strategic when external shocks (like…