Simon Graafhuis: Chiefs CEO on the Super Rugby team's legal action against the PNG Chiefs
New Zealand Rugby is filing in the High Court to protect its Chiefs trademark as Australian rugby league bosses push ahead with calling the NRL's 19th team the Papua New Guinea Chiefs.
The new team is set to join the competition in 2028, with the official launch intended for October 21.
Chiefs chief executive Simon Graafhuis says there's been 30 years of growth and development for the Super Rugby franchise, and they're hoping to avoid confusion.
"In terms of brand and IP lore, I think it's pretty clear."
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.