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S2.E6 – From Photos to Profit: David Godinez on Pricing, Video, and the Real Work
In this episode of f/22, Greg Lutze sits down with Bay Area photographer and filmmaker David Godinez in San Francisco to talk about the realities of turning photography into a career.
David shares how he got started, why photography is just his starting point, and how his work has evolved into video and post-production. The conversation focuses on the often-overlooked side of the craft: business. From pricing your work to shifting your mindset, David breaks down what it actually takes to go from hobbyist to professional.
📌 This episode explores:
• The mindset shift from artist to business…
The skinny
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