Latest / Optometrists Building Empires
The No-Show Math: The Leak You Can See vs the Patient Who Never Books
It is 7:42. Marcus is packing two lunches. Fourteen months ago he paid in full and said see you next year. The recall text is good. He glances at it over the milk and swipes for soccer. At 9:40 your lane is empty. That hole is real, and it is the small one. The bigger leak is the patient who never makes a promise your PMS can report. This solo episode uses Dr. Bethany Fishbein's warm-start math from Episode 098 to show why a buyer totals that file wall at the closing table if you do not total it first, and three fixes that need no new hire.
The skinny
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