Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use Career Sponsors to Accelerate Growth
Episode 117 of The Marketing Career Podcast explores the difference between a mentor and a sponsor, and why a sponsor is more powerful for career acceleration. Lucas and Luna unpack the story of a mid-career brand manager at Procter & Gamble who credits her promotion to director not to a mentor who gave advice, but to a senior VP who used political capital to put her name forward for a stretch assignment. They discuss how sponsors actively advocate for you in rooms you're not in, the specific behaviors that signal sponsorship potential, and a three-step framework for identifying and…
The skinny
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