Latest / Keys To The Shop : Equipping Coffee Shop Leaders
ROR #7 Illustrative Sample Roasting w/ Mike Ebert of Firedancer Coffee Consultants
Sample roasting is a critical part of any roasting operation. But sample roasting is not simply used for finding defects or even just for making purchasing decisions. It is also very important to use as a tool to illustrate what a coffee can do and where it fits in your line up according to your's and your customers tastes. Today we are going to be exploring what our guest, Mike Ebert calls, "Illustrative Roasting", and giving you tools, insights, mindsets, and best practices to use your sample roaster to its fullest capacity in helping your coffee reach its highest potential.
As the founder…
The skinny
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