Latest / The Unified Brand - Branding Podcast
How to Turn Your Business Into a Blockbuster Brand with Hollywood-Level Storytelling With Greg Logan
What if your brand story could hit like a blockbuster movie?
In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.
We unpack:
🎬 Why Hollywood has the blueprint for brand storytelling
⚡ The "enemy and superpower" framework every founder needs
🧠 The neuroscience of…
The skinny
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