Latest / The Internal Move Podcast with Fexingo: Lateral Roles, Internal Transfers, and Staying at Your Company
How an Internal Transfer Can Help You Redefine Your Personal Brand
Lucas and Luna explore how an internal transfer can be a strategic move to reshape your personal brand within your company. They dive into a case study of a marketing manager at Procter & Gamble who moved from brand management to supply chain, fundamentally changing how colleagues perceived her and opening unexpected career doors. The hosts discuss the concept of 'brand anchoring' — the default associations people have with you — and how a lateral move can deliberately disrupt that. They cover practical steps: identifying your current brand's strengths and limitations, finding…
The skinny
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