Latest / The BNI Advantage Podcast
Make Your Message Stick
In this BNI Advantage episode, podcasting expert Jim McCarthy shares practical ways small business owners can clarify their message, build stronger referral relationships, and choose marketing channels that fit their strengths. Learn how to shape a memorable soundbite, measure marketing ROI, turn presentations into social clips, and get started with content using frequently asked questions.
Timed highlights:
00:00 Jim’s background in radio, voiceover, and podcasting
01:00 Simplifying your message so people remember what you do
03:30 Setting metrics and thinking realistically about marketing…
The skinny
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