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I Made 3,238 Reels To Learn This About Instagram... - 927
In today’s episode, Brock Johnson shares what he learned from making 3,238 Reels: educational content is dead, and entertainment needs to be the focus. That doesn’t mean dancing, aesthetics, flexing, trends, or silly stunts. It means retention is king. He starts with skip rate, the first step in retention. When people swipe away immediately, the first-frame visual was usually off-putting, uninteresting, or read as a scam, which mostly happens on normal Reels rather than trial Reels. He goes through the first-frame checklist: does the visual relate to the topic, is it plain and obvious, did…
The skinny
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