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Drop in Search Clicks and Rise in AI Distribution Channels Shift Value Away from Traditional MSPs
AI deployment is compressing margins and altering the economic structure of the IT services market, with digital platforms and private equity–backed consulting now determining who controls distribution, interfaces, and downstream value capture. As referenced by Dave Sobel, developments such as large language models reshaping search, IT distributors repositioning as digital marketplaces, and private equity standardizing AI consulting are reducing the role of traditional MSPs to commoditized implementation labor.
Concrete market evidence includes the Global Technology Distribution Council’s…
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