Latest / Earn Your Leisure / KevOnStage Gets Honest About Money, Marriage & Losing His Brother

Transcript

KevOnStage Gets Honest About Money, Marriage & Losing His Brother · Earn Your Leisure

• 0:00
  Speaker 1: Mystique don't matter. You could be mysterious and broke, but
• 0:02
  Speaker 1: they don't feel the need to touch their credit card.
• 0:03
  Speaker 1: That don't really help. Once you get to a CVV fan,
• 0:06
  Speaker 1: now you can talk.
• 0:07
  Speaker 2: How do you decipher what you're going to put? Like,
• 0:09
  Speaker 2: are you just, hey, I'm giving you everything.
• 0:11
  Speaker 1: If I can think of three things to say on
• 0:13
  Speaker 1: the topic, funny or interesting or my point of view,
• 0:15
  Speaker 1: then I'll throw it up.
• 0:16
  Speaker 3: I always want to stay in your feed.
• 0:18
  Speaker 4: You put out a tremendous amount of content how is
• 0:21
  Speaker 4: that done.
• 0:22
  Speaker 1: I do videos that take me less than five minutes
• 0:25
  Speaker 1: from the moment i see the content to shoot edit
• 0:27
  Speaker 1: and have it reposted and i let the internet give
• 0:30
  Speaker 1: me the ideas.
• 0:31
  Speaker 4: When you are working with hollywood how are you approaching that.
• 0:34
  Speaker 1: When it comes to equity and ownership the more pieces
• 0:37
  Speaker 1: of content you own and the more places are buying
• 0:40
  Speaker 1: content it's like owning the masters music masters Because for
• 0:43
  Speaker 1: the rest of my life, these properties I created are
• 0:46
  Speaker 1: going to create income for me. You said monogamy is
• 0:49
  Speaker 1: one of the keys to your success. Yeah. Can you
• 0:51
  Speaker 1: explain that? The thought of another woman in my room,
• 0:54
  Speaker 1: I'd be like, man, watch out. I'm tired. I would
• 0:57
  Speaker 1: be less efficient if I was trying to manage three
• 1:00
  Speaker 1: or four women.
• 1:01
  Speaker 2: I think the brilliant part was the pivot that you
• 1:03
  Speaker 2: made and the honesty that you had.
• 1:05
  Speaker 5: Like, hey, I'm doing this wrong in front of everybody. Yeah.
• 1:08
  Speaker 5: because it worked perfectly.
• 1:10
  Speaker 1: Shout out to my wife. She looked me dead in
• 1:12
  Speaker 1: my face and she was like, it ain't working. You're
• 1:14
  Speaker 1: not telling people what this book is and what it's
• 1:17
  Speaker 1: going to do for them. You just being funny, being
• 1:19
  Speaker 1: honest and straight up allowed me to cut through all
• 1:22
  Speaker 1: the BS.
• 1:25
  Speaker 4: All right, guys.
• 1:26
  Speaker 1: Welcome back.
• 1:27
  Speaker 4: Special episode of Earn Your Leisure.
• 1:29
  Speaker 5: Yeah, I'm excited.
• 1:30
  Speaker 4: A highly anticipated guest. Somebody that's been killing the game
• 1:33
  Speaker 4: for a long time. Kev on stage.
• 1:34
  Speaker 1: What's up, my bro?
• 1:35
  Speaker 3: What's up, man?
• 1:35
  Speaker 1: Kev, welcome, man. Appreciate y'all, man. Thank y'all. Thank y'all
• 1:37
  Speaker 1: for having me. I'm in the city. You feel me? Yeah,
• 1:39
  Speaker 1: you are here. Welcome to New York.
• 1:41
  Speaker 3: I'm out here, man.
• 1:42
  Speaker 1: Baking egg and cheese.
• 1:44
  Speaker 5: All the things. And you said it as one word,
• 1:46
  Speaker 5: so we appreciate that.
• 1:47
  Speaker 3: Yeah, that's how I know it's real.
• 1:48
  Speaker 1: I feel like I still ain't had a real one
• 1:49
  Speaker 1: because I never have time to go. Everybody's like, bro,
• 1:52
  Speaker 1: just you can't get it Times Square or You know,
• 1:56
  Speaker 1: where I be staying, they be like, bro, you have
• 1:58
  Speaker 1: to go for real.
• 1:59
  Speaker 3: So I need to make a trek to a legit
• 2:01
  Speaker 3: bodega spot.
• 2:01
  Speaker 5: During the day.
• 2:02
  Speaker 1: During the day, yeah. During the day.
• 2:03
  Speaker 5: Early day.
• 2:04
  Speaker 6: Yeah.
• 2:05
  Speaker 1: When everybody's at work, you know what I'm saying?
• 2:07
  Speaker 5: After like two, then it becomes chop cheese time.
• 2:10
  Speaker 3: Yeah, and I'll stay right there for the changeover.
• 2:13
  Speaker 1: For the changeover. I need to go 1130. The midday switch.
• 2:16
  Speaker 1: I'll pull back up at 230.
• 2:18
  Speaker 5: With a bath.
• 2:19
  Speaker 1: Yeah, yeah, with a bath.
• 2:20
  Speaker 5: Get the bath.
• 2:22
  Speaker 4: So, man, we got a great history last year. You
• 2:23
  Speaker 4: did Invest Festival.
• 2:25
  Speaker 1: Yeah, yeah. Thank y'all for having me, man. You took
• 2:28
  Speaker 1: our award a few years before that.
• 2:29
  Speaker 5: You did take our award.
• 2:30
  Speaker 1: Come on, man.
• 2:31
  Speaker 5: You earned the award.
• 2:32
  Speaker 3: Yeah, I earned my leisure. Tap, tap. It's my homegirl,
• 2:38
  Speaker 3: and she smacked me the first time.
• 2:40
  Speaker 5: Yeah.
• 2:41
  Speaker 1: She took the award and was, like, very good. Yeah.
• 2:44
  Speaker 3: So, you know what I'm saying?
• 2:44
  Speaker 5: It was only— you know what?
• 2:46
  Speaker 2: When I— realize that personality i'm like the campaign you
• 2:50
  Speaker 2: ran oh.
• 2:50
  Speaker 1: Man it was incredible i would because the thing is
• 2:52
  Speaker 1: i lost that award twice so i campaigned hard the
• 2:55
  Speaker 1: first time lost the tab yeah second time i was
• 2:57
  Speaker 1: in my philip swine campaign then i lost again so
• 3:00
  Speaker 1: the third time i was like they're not gonna nominate
• 3:02
  Speaker 1: me again so i'm going hard if i lose the
• 3:05
  Speaker 1: third time i just and now they broke the categories
• 3:08
  Speaker 1: out because i think they feel like it makes more
• 3:10
  Speaker 1: sense you know you got a comedian Financial advice and
• 3:13
  Speaker 1: somebody who's an activist. These are very different platforms. You know,
• 3:17
  Speaker 1: somebody's making funny videos. It's just not the same.
• 3:19
  Speaker 5: You became probably my favorite follow since that point.
• 3:23
  Speaker 1: Oh, thank you.
• 3:23
  Speaker 5: Oh, no, absolutely. I appreciate that. On all the things
• 3:26
  Speaker 5: that you got going on.
• 3:27
  Speaker 1: Thank you.
• 3:28
  Speaker 2: It's pure comedy. but it feels like real life. And
• 3:32
  Speaker 2: I don't feel like you're trying to make, like you're
• 3:33
  Speaker 2: really living the things you're talking about.
• 3:35
  Speaker 1: And that's why it's easy for me to create because
• 3:37
  Speaker 1: I am creating from my actual point of view from
• 3:41
  Speaker 1: the world. I'm not trying to be nothing I ain't.
• 3:44
  Speaker 1: I ain't trying to lie. I ain't trying to put on.
• 3:46
  Speaker 3: I am just like me.
• 3:48
  Speaker 1: This is me.
• 3:49
  Speaker 3: You know what I'm saying? The good with the bad.
• 3:51
  Speaker 1: So when I'm getting dragged, I'm usually getting dragged for
• 3:53
  Speaker 1: what I believe. When I'm eating Whoppers, it's really because
• 3:57
  Speaker 1: I saw that video. It was like, yo, that Whopper
• 3:58
  Speaker 1: was fire. And then I went and ate it. It's like,
• 4:00
  Speaker 1: there's no pretense. So if you don't rock with me,
• 4:03
  Speaker 1: you don't rock with me.
• 4:03
  Speaker 2: The Whopper was a thing. There was one that you
• 4:06
  Speaker 2: did not like. Oh man, the Arby's cheese thing.
• 4:09
  Speaker 1: And I like Arby's. So my feelings was genuinely hurt.
• 4:13
  Speaker 1: It looked like it. Because I like Arby's. This wasn't like,
• 4:16
  Speaker 1: I'm going to go there and bash them. I've been
• 4:18
  Speaker 1: eating Arby's since I was a little kid. I never
• 4:20
  Speaker 1: left them. I've been big beef and cheddar, turnovers. They
• 4:24
  Speaker 1: got the mocha shake, curly fries. So I was like, oh, cheesesteak, great.
• 4:28
  Speaker 1: And I don't even have a high bar for cheesesteak.
• 4:30
  Speaker 1: I didn't expect it to be a Philly cheese.
• 4:32
  Speaker 3: Like, I ain't crazy.
• 4:33
  Speaker 5: Did you finish it?
• 4:34
  Speaker 1: Brother.
• 4:35
  Speaker 5: Because it kind of ended. I was like, yo.
• 4:37
  Speaker 1: One bite. One bite. I knew from the first buy,
• 4:40
  Speaker 1: this ain't God's plan for my life. All I was
• 4:44
  Speaker 1: expecting was like a mall cheesesteak, like, oh, Charlie's. Charlie's
• 4:48
  Speaker 1: is all right. Charlie's is straight. You know, Jersey Mike's,
• 4:51
  Speaker 1: just something to get you through the day. I said, Arby's,
• 4:53
  Speaker 1: now y'all know y'all ain't supposed to be over here.
• 4:54
  Speaker 1: Y'all know y'all live. But that went crazy on Twitter.
• 4:59
  Speaker 1: I actually kind of felt bad because it was like,
• 5:01
  Speaker 1: I didn't feel that bad, but it was like 10
• 5:03
  Speaker 1: million views. It was a nasty sandwich.
• 5:06
  Speaker 4: How do you have the, how do you have from
• 5:08
  Speaker 4: a content creation standpoint, how do you have the endurance
• 5:11
  Speaker 4: to actually do that every single day? Because that's something
• 5:13
  Speaker 4: that's like, I make content. So I understand how difficult
• 5:16
  Speaker 4: it is to come up with new ideas, to do
• 5:19
  Speaker 4: different green screen things, trending topics while you have a book,
• 5:24
  Speaker 4: you have books that you have, you have shows that
• 5:26
  Speaker 4: you have, you're on tour as a comedian. So you
• 5:29
  Speaker 4: put out a tremendous amount of content every single day.
• 5:34
  Speaker 1: How is that done? The main thing is I switched
• 5:38
  Speaker 1: my strategy many years ago to be like, man, if
• 5:41
  Speaker 1: I want to be efficient, I can't take a long time.
• 5:44
  Speaker 1: So back in the day on YouTube, it was like
• 5:46
  Speaker 1: you have to shoot a sketch. You know, this is
• 5:48
  Speaker 1: prior to people shooting on their phones. You had to
• 5:50
  Speaker 1: shoot with your camera, take the SD card out, edit it,
• 5:53
  Speaker 1: all that type of stuff.
• 5:54
  Speaker 3: And that's what was like popping.
• 5:56
  Speaker 1: But then really a lot of it switched when TikTok
• 5:59
  Speaker 1: became the dominant way to make content. Because prior to
• 6:02
  Speaker 1: TikTok pandemic, it was still, you know, people still doing
• 6:07
  Speaker 1: horizontal videos for the most part, even on Instagram. And
• 6:10
  Speaker 1: then during the pandemic, TikTok like just smashed past everybody.
• 6:14
  Speaker 1: So I had to really learn how to do that
• 6:15
  Speaker 1: because I was not popping on TikTok because I was doing,
• 6:18
  Speaker 1: it was the one time applying the same principle and
• 6:20
  Speaker 1: every other platform didn't work. Like you had to make
• 6:22
  Speaker 1: the video vertical, you had to put the caption on
• 6:24
  Speaker 1: top of the video. And I realized that, I don't
• 6:27
  Speaker 1: have time because of the other things that I'm doing.
• 6:28
  Speaker 1: I don't have time to spend a lot of time
• 6:30
  Speaker 1: for content. I don't have time to think of a
• 6:31
  Speaker 1: lot of ideas. So when I'm scrolling the internet, like
• 6:34
  Speaker 1: everybody does, I'm not scrolling just for fun.
• 6:36
  Speaker 3: I'm scrolling to think of something.
• 6:37
  Speaker 1: Research. Research. It's like people like you always on your phone.
• 6:40
  Speaker 1: Like I consider it working. You know, just, I was
• 6:43
  Speaker 1: on set the other day with Tony. They like, man,
• 6:44
  Speaker 1: you addicted to your phone? I was like, yes, but
• 6:47
  Speaker 1: not like mindlessly. I'm addicted to work. So I think
• 6:51
  Speaker 1: it's like, For me, three, four videos a day is
• 6:54
  Speaker 1: like a bare minimum to stay in the algorithm for
• 6:57
  Speaker 1: people so that I can actually get you to do
• 6:59
  Speaker 1: what I really want you to do, which is buy tickets,
• 7:02
  Speaker 1: go watch my shows, buy merch. But in order to
• 7:04
  Speaker 1: do that, it's like, I got to stay in your feed.
• 7:07
  Speaker 4: Do you do it in like, okay, like seven o'clock
• 7:09
  Speaker 4: in the morning, I'm going to just do three or
• 7:10
  Speaker 4: do you do like 12 o'clock? Then I see something
• 7:12
  Speaker 4: funny at four o'clock. I'm like, is it, Is it
• 7:15
  Speaker 4: segmented or is it just sporadic?
• 7:16
  Speaker 3: It depends.
• 7:17
  Speaker 1: Like if I'm on set, like today, I nearly made
• 7:20
  Speaker 1: a video while I was walking here because when I
• 7:23
  Speaker 1: was in the car, it was like a 25 minute
• 7:25
  Speaker 1: ride and then it was a 10 minute walk. So
• 7:28
  Speaker 1: I was like, I can make a video about how
• 7:29
  Speaker 1: it's faster to walk. In New York, it's actually faster
• 7:32
  Speaker 1: to walk and take the train than take a car.
• 7:34
  Speaker 1: The only reason I didn't is because I missed my turn.
• 7:37
  Speaker 1: And when I was walking, I was like, wait, I'm
• 7:38
  Speaker 1: on 39?
• 7:39
  Speaker 3: I was like, no.
• 7:40
  Speaker 1: That's the only reason I didn't make a video is
• 7:42
  Speaker 1: because I didn't know where I was going for real.
• 7:44
  Speaker 1: But for the most part, I do videos that take
• 7:46
  Speaker 1: me less than five minutes from the moment I see
• 7:49
  Speaker 1: the content to shoot, edit, and have it reposted. And
• 7:55
  Speaker 1: I let the internet give me the ideas. That's why
• 7:57
  Speaker 1: I always say I saw this on the internet. I
• 7:59
  Speaker 1: don't even want you to... I'm not.
• 8:00
  Speaker 5: It usually is led by that.
• 8:02
  Speaker 1: Yeah. Like I'm just, most people just comment, like, or
• 8:06
  Speaker 1: scroll by. I take my thoughts and make it a video.
• 8:10
  Speaker 1: So I take what inspires me to make something. And
• 8:12
  Speaker 1: then just throw my thoughts. So we were talking off
• 8:14
  Speaker 1: camera about when you see your teacher, like we were
• 8:16
  Speaker 1: having that conversation on set.
• 8:17
  Speaker 5: It's real.
• 8:18
  Speaker 1: Like, remember the time you saw your teacher, the first
• 8:19
  Speaker 1: time you saw her outside of school? So we chopping
• 8:21
  Speaker 1: up for 15 minutes. When we finished that conversation, I
• 8:23
  Speaker 1: walked around the corner and was like, man, you remember
• 8:25
  Speaker 1: what it was like to see your teacher? Cause I
• 8:27
  Speaker 1: introduced the idea, posted it before we went back to lunch.
• 8:30
  Speaker 1: So if I'm on set, I'll do three videos in
• 8:33
  Speaker 1: the morning. That day, I shot three videos while I
• 8:37
  Speaker 1: was on my walk. I was walking four miles. I
• 8:40
  Speaker 1: shot three videos, and I was like, okay, I'll throw
• 8:42
  Speaker 1: one up before I hit the set, one up after breakfast,
• 8:45
  Speaker 1: and one after lunch. That way I know I'm not
• 8:47
  Speaker 1: going to have time to scroll while I'm on set,
• 8:49
  Speaker 1: but I.
• 8:50
  Speaker 3: Do need to hit my... amount of videos.
• 8:53
  Speaker 1: Uh, but the main thing is I don't take a
• 8:55
  Speaker 1: lot of time from, if I can think of three
• 8:56
  Speaker 1: things to say on the topic, funny or interesting, or
• 8:59
  Speaker 1: my point of view, then I'll, I'll throw it up.
• 9:02
  Speaker 3: Cause I just want.
• 9:02
  Speaker 1: People to be like, Kevin, you, you, you gotta see me.
• 9:05
  Speaker 1: You kind of always, I always want to stay in
• 9:08
  Speaker 1: your feed because the way I see it is you're
• 9:10
  Speaker 1: not actually seeing me all the time because of how
• 9:12
  Speaker 1: the algorithms work. You might see one of, you know,
• 9:15
  Speaker 1: 20 videos I post, but that's better than none.
• 9:18
  Speaker 3: You know what I'm saying? So yeah, it's, it's efficiency over.
• 9:23
  Speaker 1: Really quality. I think some people like overthink and oh,
• 9:26
  Speaker 1: I got to have it perfect. I got to think
• 9:27
  Speaker 1: of all the funniest things to say. Every time I
• 9:29
  Speaker 1: post a video, somebody in the comments says something funnier
• 9:31
  Speaker 1: than I said in the video. Every time. But it's
• 9:33
  Speaker 1: much easier to tag onto something I made than to
• 9:36
  Speaker 1: make it from scratch. You know what I'm saying? Tagging
• 9:39
  Speaker 1: is easier than creating. So I just, you know, it's
• 9:41
  Speaker 1: just like, hey, everybody's funny. So I ain't even tripping,
• 9:43
  Speaker 1: but at least you're engaging on my video versus me
• 9:46
  Speaker 1: not doing anything.
• 9:48
  Speaker 2: I think what makes it, so relatable is the honesty,
• 9:51
  Speaker 2: the vulnerability, and the consistency.
• 9:53
  Speaker 5: For sure.
• 9:54
  Speaker 2: When you see it on the internet, I'll give you
• 9:55
  Speaker 2: a perfect example of one. And we had this conversation.
• 9:57
  Speaker 2: He was like, you said, yo, I saw this on
• 10:00
  Speaker 2: the internet, my son doesn't wear a t-shirt under his sweatshirts.
• 10:04
  Speaker 5: And I'm like, what?
• 10:06
  Speaker 2: In my mind, I'm like, nah, that's not true. And
• 10:08
  Speaker 2: then your son comes in the video and the honesty there.
• 10:10
  Speaker 2: So like, how do you decipher what you're going to put? Like,
• 10:13
  Speaker 2: are you just, hey, I'm giving you everything.
• 10:15
  Speaker 4: No, t-shirt under, we never had that conversation.
• 10:18
  Speaker 2: No, we had the wife beater under a t-shirt. But
• 10:20
  Speaker 2: I'm saying having an undergarment under a shirt is the basis.
• 10:24
  Speaker 3: He's under there loose. My son-in-law, Luke.
• 10:27
  Speaker 4: The hoodie with no t-shirt is crazy.
• 10:29
  Speaker 1: It's wild.
• 10:30
  Speaker 4: That's not even safe.
• 10:31
  Speaker 1: You're getting pneumonia.
• 10:33
  Speaker 5: For real. It's 95 degrees.
• 10:35
  Speaker 1: I'm like, you don't have no choice, bro. You can't
• 10:39
  Speaker 1: even take the shirt off.
• 10:41
  Speaker 2: Our conversation was wife beater under the t-shirt in the summer.
• 10:43
  Speaker 2: I'm like, yeah, I'm a guy that sweats. I got
• 10:45
  Speaker 2: to have some safety.
• 10:46
  Speaker 3: That's not mandatory, though.
• 10:47
  Speaker 1: Not anymore.
• 10:49
  Speaker 5: Maybe.
• 10:49
  Speaker 1: I used to do it all the time and I
• 10:51
  Speaker 1: got man boobs, so I really should.
• 10:53
  Speaker 4: It's like training bra.
• 10:54
  Speaker 1: Yeah. Training bra.
• 10:56
  Speaker 3: So I feel like, and I feel like it's making
• 10:58
  Speaker 3: me hotter. Yeah.
• 10:59
  Speaker 2: For me, it's like keeping me dry.
• 11:02
  Speaker 4: It's an unnecessary layer. I'm feeling too much. You know
• 11:05
  Speaker 4: what happens?
• 11:06
  Speaker 5: What I don't want to see?
• 11:08
  Speaker 6: Yeah.
• 11:09
  Speaker 5: Sweat spots on your shirt.
• 11:10
  Speaker 3: That's fair.
• 11:11
  Speaker 5: See what I'm saying?
• 11:12
  Speaker 1: That's a funny story about that. I remember when I
• 11:14
  Speaker 1: worked at a bank, I had an old black lady.
• 11:16
  Speaker 1: I was trying to convince her to buy a house.
• 11:18
  Speaker 1: And she stopped me and was like, young man, you
• 11:20
  Speaker 1: got an undershirt on?
• 11:20
  Speaker 7: Yeah.
• 11:21
  Speaker 3: I was like, ma'am? She was like, do you got
• 11:24
  Speaker 3: an undershirt on? I was like, yeah.
• 11:25
  Speaker 1: She was like, okay. Because I don't trust no man
• 11:27
  Speaker 1: who ain't got no undershirt on to do no business.
• 11:29
  Speaker 1: See what I'm saying? Well, no.
• 11:31
  Speaker 3: The button-up shirt, you 100%.
• 11:33
  Speaker 4: You're a psycho if you wear the button-up shirt.
• 11:35
  Speaker 1: Who's wearing no shirts?
• 11:37
  Speaker 3: You're a psychopath. You're a psychopath.
• 11:39
  Speaker 5: Has he switched? Nah. No, he's still wearing it.
• 11:42
  Speaker 3: He's just hoodie.
• 11:43
  Speaker 1: He just, when he gets ready to leave, he'll be
• 11:46
  Speaker 1: having like hoop shorts on.
• 11:47
  Speaker 3: He's like, I'm about to leave.
• 11:49
  Speaker 1: Hoodie. Keys. Gone.
• 11:51
  Speaker 3: I'm like, at least put deodorant on.
• 11:52
  Speaker 5: Please.
• 11:53
  Speaker 3: Because you like, you trip it.
• 11:55
  Speaker 5: Where's the sweat going?
• 11:56
  Speaker 1: I haven't, bro.
• 11:57
  Speaker 5: On your shorts.
• 11:58
  Speaker 3: He's just loose, bro. And you got to wash that
• 12:00
  Speaker 3: hoodie now. Every time. There's no protection. Your hoodie's now
• 12:04
  Speaker 3: your shirt. Exactly. If you had a tank top shirt hoodie,
• 12:08
  Speaker 3: you could reuse that hoodie.
• 12:09
  Speaker 1: Exactly.
• 12:09
  Speaker 3: If you go neck and chest hoodie, That's hamper.
• 12:13
  Speaker 1: That's a fact.
• 12:14
  Speaker 3: And they don't want to go hamper.
• 12:16
  Speaker 5: It's not an option.
• 12:16
  Speaker 3: You got to go hamper now.
• 12:18
  Speaker 5: You're sweating before you get to the place you're going.
• 12:19
  Speaker 1: Bro, you're wilding.
• 12:20
  Speaker 5: Imagine you're in a party.
• 12:21
  Speaker 1: That's what I be saying. He be going to parties.
• 12:24
  Speaker 1: I be like, bro, how y'all don't regulate your heat?
• 12:26
  Speaker 1: This is inhumane.
• 12:27
  Speaker 5: Because you can go from sweatshirt to t-shirt.
• 12:29
  Speaker 1: For sure.
• 12:30
  Speaker 5: You can't go sweatshirt to no shirt.
• 12:31
  Speaker 1: Nah. To party. That's what I'm saying.
• 12:34
  Speaker 3: Chestnut.
• 12:35
  Speaker 5: So how much do you decide, like, I'm going to
• 12:38
  Speaker 5: give the world everything?
• 12:39
  Speaker 3: So I don't give the world everything, but it appears
• 12:41
  Speaker 3: that way.
• 12:41
  Speaker 5: It feels that way.
• 12:42
  Speaker 1: It feels that way, but it's not. Especially with my kids.
• 12:45
  Speaker 1: Like my kids, because of my platform, I got to
• 12:50
  Speaker 1: think worst case scenario, that they will never live whatever
• 12:52
  Speaker 1: I say down. So at this point, for years, I
• 12:55
  Speaker 1: asked them, y'all want to be in a video? Here's
• 12:57
  Speaker 1: what it's about, blah, blah, blah. Because for me, it's
• 12:59
  Speaker 1: more important that I have a good relationship with my
• 13:00
  Speaker 1: kids than I have virality. So real stuff, not only
• 13:05
  Speaker 1: do I make a video, I don't talk about it
• 13:06
  Speaker 1: on podcasts. Like the real stuff in my life, only
• 13:09
  Speaker 1: for my family and friends. But because I make so
• 13:11
  Speaker 1: much content, people think I... I share everything, but it's
• 13:14
  Speaker 1: everything innocuous. It ain't everything, everything. And people didn't know,
• 13:18
  Speaker 1: I used to do it. But my dad called me,
• 13:20
  Speaker 1: he was like, man, you gotta stop. You really have
• 13:23
  Speaker 1: to stop sharing everything.
• 13:24
  Speaker 5: Your wife's in the videos.
• 13:25
  Speaker 3: Yeah, my wife's in there. And listen, she too. Hair
• 13:28
  Speaker 3: ain't done? What video? Keep it on you.
• 13:33
  Speaker 1: Keep the camera on you. Or no, I ain't feeling it.
• 13:36
  Speaker 1: You know, I'm the only one who's like, Every day,
• 13:39
  Speaker 1: all day, I got to get after it. You know
• 13:41
  Speaker 1: what I'm saying? But my wife's in a lot of
• 13:42
  Speaker 1: videos and she's a good sport and she makes her
• 13:44
  Speaker 1: own content.
• 13:45
  Speaker 2: But yeah, I make a lot, but not everything. That's
• 13:47
  Speaker 2: what it feels like it is. And the consistency is,
• 13:50
  Speaker 2: like I said, you're part of my algorithm. So every
• 13:51
  Speaker 2: day I'm seeing you, you're walking, you're talking.
• 13:54
  Speaker 5: I'm like, all right.
• 13:57
  Speaker 2: And then it's got to the point now where it's
• 14:00
  Speaker 2: not just you, right?
• 14:02
  Speaker 5: It's Ball Brothers.
• 14:03
  Speaker 1: Yeah.
• 14:03
  Speaker 5: It's Safe Space. It's all the things.
• 14:05
  Speaker 1: Here's the thing.
• 14:06
  Speaker 2: And I'm like, now you've become the entertainment on social media.
• 14:10
  Speaker 1: Absolutely. Like my goal is, my social media goal is
• 14:14
  Speaker 1: very simple. I imagine when people just like, you got
• 14:18
  Speaker 1: a 10 minute break or that 10 minutes when you
• 14:20
  Speaker 1: get home before you go in the house, you know,
• 14:22
  Speaker 1: we older, I don't go straight in the house.
• 14:24
  Speaker 3: You know, you park, you like.
• 14:26
  Speaker 1: Sitting in the car.
• 14:28
  Speaker 3: Just kind of got to get ready to go in
• 14:29
  Speaker 3: the house.
• 14:29
  Speaker 1: Decompress.
• 14:30
  Speaker 3: Decompress.
• 14:31
  Speaker 1: Cause you know, as soon as you get in the house,
• 14:32
  Speaker 1: take that trash, the dog biting, the kids, man, can
• 14:35
  Speaker 1: I have, can I? And it's just like, so that
• 14:37
  Speaker 1: moment I want people to be like, let me see
• 14:39
  Speaker 1: what Kev's talking about. Right. One funny little thing, just
• 14:41
  Speaker 1: like a comic. Back in the day, I used to
• 14:43
  Speaker 1: read the newspaper, uh, go to my favorite comic, you know, strip,
• 14:46
  Speaker 1: you know, Calvin Hobbes or whatever. It ain't the best
• 14:48
  Speaker 1: comic every time, but I can depend that he got
• 14:51
  Speaker 1: one in there. You know what I'm saying? So that's
• 14:53
  Speaker 1: part of it. But as far as like the broader goals,
• 14:57
  Speaker 1: I want to be able to put you on to
• 14:58
  Speaker 1: other content creators and other people. For me, my platform
• 15:01
  Speaker 1: was never just about Kev. And my passion and purpose
• 15:06
  Speaker 1: is to create opportunities for others. I'm going to be
• 15:07
  Speaker 1: up in there too. You know what I'm saying? I'm
• 15:09
  Speaker 1: going to be all over the videos. But I am
• 15:11
  Speaker 1: also going to let you shine. So like it started
• 15:13
  Speaker 1: with keep your distance. Like I was like, you know,
• 15:16
  Speaker 1: we basically made. 150 mini specials for black comedians. You
• 15:22
  Speaker 1: know what I'm saying? 10, 15 minutes, 15, 20, you know,
• 15:25
  Speaker 1: somewhere between 15 and 25 minutes. Most of them, a
• 15:27
  Speaker 1: lot of them didn't have no good tape. You know
• 15:29
  Speaker 1: what I'm saying? During the pandemic, we in the house,
• 15:30
  Speaker 1: I'm shooting specials outside, live streaming them. I introduced a
• 15:34
  Speaker 1: lot of people to a lot of comedians and people
• 15:36
  Speaker 1: are grateful to the people. Like it's about sharing the
• 15:39
  Speaker 1: spotlight for me. You know, that's why Safe Space is
• 15:42
  Speaker 1: 10 new couples every season.
• 15:43
  Speaker 5: Yeah.
• 15:45
  Speaker 1: I'd love to go back to Tony Baker and Angel,
• 15:48
  Speaker 1: but I challenge myself to find 10 more people. And
• 15:51
  Speaker 1: I also benefit because those people have their audiences. So
• 15:54
  Speaker 1: it's not just I'm giving to them. Their audiences are
• 15:57
  Speaker 1: introduced to me as well. So it really benefits everybody.
• 16:01
  Speaker 1: And I make a lot of friends in the industry.
• 16:04
  Speaker 5: We need a behind the scenes of Safe Space.
• 16:06
  Speaker 1: Oh, man.
• 16:06
  Speaker 2: I'm sure there's no way you cannot laugh during that.
• 16:10
  Speaker 1: 1,000%. It is not fully improv, but it's so much
• 16:13
  Speaker 1: improv that we break character. Because I'm never, like, I'm
• 16:16
  Speaker 1: hearing that stuff for the first time. So it's like, bro,
• 16:18
  Speaker 1: I can't. And I'm not good at staying in character anyway.
• 16:21
  Speaker 1: If it's funny, I'm laughing. So, yeah, it is as
• 16:25
  Speaker 1: funny as people think. And there are a lot of
• 16:27
  Speaker 1: bloopers online. Because then people are funny for real.
• 16:29
  Speaker 4: Talk about the business of like creating an ecosystem. Like,
• 16:31
  Speaker 4: cause there's a lot of people that's funny online, but
• 16:34
  Speaker 4: it doesn't translate to real business as far as doing shows,
• 16:37
  Speaker 4: doing tours, doing the books. And there's a lot of
• 16:40
  Speaker 4: people that are stars as far as Hollywood and bestselling authors,
• 16:45
  Speaker 4: but they don't have any traction on social media. So,
• 16:48
  Speaker 4: which one came first for you and how did, how
• 16:50
  Speaker 4: were you able to balance both of those?
• 16:53
  Speaker 1: So first came for me, the first thing, my first
• 16:56
  Speaker 1: dream was to do plays, but we went nowhere. I mean,
• 16:59
  Speaker 1: just for the love of game, we had investor gave
• 17:02
  Speaker 1: us 40 grand, lost his money. Sorry, sir.
• 17:05
  Speaker 3: If you're watching, if you're.
• 17:06
  Speaker 1: Not, I understand. Second investor, $ 19, 000. We lost all his
• 17:11
  Speaker 1: money because we was trying to do black plays in Tacoma, Washington.
• 17:14
  Speaker 1: And there wasn't enough black plays, black people for that
• 17:17
  Speaker 1: to be a sustainable business.
• 17:18
  Speaker 5: Right.
• 17:18
  Speaker 1: Because in the play industry, we realize you got to
• 17:20
  Speaker 1: run for three weeks if you're staying in a place.
• 17:22
  Speaker 1: And if you're not and you're coming for the weekend,
• 17:24
  Speaker 1: you got to be able to sell 15000 tickets, 5000
• 17:26
  Speaker 1: a night, three to 5000 a night. And we're like,
• 17:28
  Speaker 1: we can't do that in Washington. So we pivoted to
• 17:32
  Speaker 1: the Internet. And our original goal was just to get
• 17:35
  Speaker 1: enough people so that we could come to their city
• 17:37
  Speaker 1: and do plays. Right. And quickly, I mean, like the
• 17:41
  Speaker 1: first video we did was stuff black parents say and
• 17:44
  Speaker 1: stuff black church girls say. And from then I was like, oh,
• 17:48
  Speaker 1: the internet is the thing. Like, this is going to
• 17:50
  Speaker 1: be how we get on. So at that time I
• 17:55
  Speaker 1: was already doing standup. So the first thing I did,
• 17:57
  Speaker 1: I was doing standup and I was using social media
• 17:59
  Speaker 1: like everybody else, like Facebook, just putting my posts, stuff
• 18:02
  Speaker 1: like that, come to my shows, but it wasn't really
• 18:04
  Speaker 1: driving nothing. But when I really started going hard on
• 18:08
  Speaker 1: stand up. I was also on Twitter and I would
• 18:09
  Speaker 1: use both at the end of my standup set. I'd
• 18:11
  Speaker 1: be like, yo, follow me on Twitter. And then on Twitter,
• 18:13
  Speaker 1: I'd be like, if you're in Tacoma, come to my shows.
• 18:16
  Speaker 1: And at that time, all my people on Twitter and Facebook,
• 18:20
  Speaker 1: you had to know them in real life. So I was,
• 18:22
  Speaker 1: it was really helpful in promotion because all my Facebook
• 18:24
  Speaker 1: friends live in my city. Um, but as, as you know,
• 18:28
  Speaker 1: it opened up where you could friend people that weren't
• 18:30
  Speaker 1: your friends or Twitter and Instagram, you could follow people.
• 18:34
  Speaker 1: Then I realized, oh, I can be all over the place,
• 18:36
  Speaker 1: but I got to, people need to know my name. And, uh,
• 18:41
  Speaker 1: I was like, I'm, I remember quickly thinking I lived
• 18:44
  Speaker 1: in Washington at the time. Ichiro Suzuki was one of
• 18:47
  Speaker 1: our players and Ichiro was not a home run hitter.
• 18:49
  Speaker 1: He was just singles, singles, singles, singles. And I was like, yo,
• 18:53
  Speaker 1: Ichiro just always gets on base. The more times you
• 18:56
  Speaker 1: get on base, the more chances you have to score.
• 18:58
  Speaker 1: But he's now, I don't remember ever seeing him hit
• 18:59
  Speaker 1: a home run, but he was always on base. He
• 19:02
  Speaker 1: was always scoring, always stealing and stuff. So I was like,
• 19:04
  Speaker 1: I'm going to take the approach of just hitting as
• 19:06
  Speaker 1: many singles as possible. I don't chase virality or nothing
• 19:08
  Speaker 1: like that. I'm just hit as many singles as possible
• 19:11
  Speaker 1: to make you the chance to be a fan. Cause
• 19:14
  Speaker 1: what I realized is like, if I make you laugh,
• 19:16
  Speaker 1: it doesn't cost you anything.
• 19:17
  Speaker 2: Right.
• 19:18
  Speaker 1: I don't really make money until you are buying a ticket.
• 19:21
  Speaker 1: or listen to a podcast ad or something like that.
• 19:24
  Speaker 1: But nobody starts off monetizable. You gotta basically make them
• 19:28
  Speaker 1: a fan. That's why I post three, four videos a
• 19:29
  Speaker 1: day now, because I'm still trying to get as many
• 19:32
  Speaker 1: people in the funnel as possible.
• 19:34
  Speaker 3: Because you have all these.
• 19:35
  Speaker 1: Fans in your funnel, and this is not even just me. Everybody,
• 19:38
  Speaker 1: Beyonce's the same. Everybody's aware of Beyonce, but they're not,
• 19:42
  Speaker 1: everybody's not buying tickets on the floor. So she starts
• 19:46
  Speaker 1: off with the free stuff. Music basically is free now.
• 19:49
  Speaker 1: You know, Coachella was streamed for free. The Netflix performance,
• 19:53
  Speaker 1: these are all free. So she's getting all these people
• 19:55
  Speaker 1: at the top of the funnel. And then people are like, oh,
• 19:57
  Speaker 1: I'm rocking with you. I'm gonna buy tickets to the concert.
• 19:59
  Speaker 5: Right?
• 19:59
  Speaker 3: People buy a concert. That's it.
• 20:00
  Speaker 1: Some people just stop right there. Then my wife is like, concert,
• 20:03
  Speaker 1: I need a hoodie and I need the Beyonce drink.
• 20:05
  Speaker 1: 48 bucks.
• 20:06
  Speaker 5: Don't forget the fan.
• 20:07
  Speaker 1: Now I need the fan. And Beyonce got you, she's
• 20:10
  Speaker 1: changing the economy in the city. We wearing, I had
• 20:13
  Speaker 1: aluminum foil on my head two years ago.
• 20:15
  Speaker 5: We got the liquor in the house now.
• 20:18
  Speaker 3: Liquor, cowboy hats, right?
• 20:20
  Speaker 1: But even them, then you got VIP, then you got
• 20:23
  Speaker 1: super fans who buying anything she makes. So to me,
• 20:26
  Speaker 1: it's just like, I need to have fans at every stage.
• 20:29
  Speaker 1: And that starts and continues with making content every single day.
• 20:33
  Speaker 1: If I can keep you in my algorithm making these
• 20:36
  Speaker 1: little funny videos then when safe space comes out you're
• 20:39
  Speaker 1: like oh i oh this is kf2 oh this is
• 20:41
  Speaker 1: funny oh there's a full show of this now you're
• 20:43
  Speaker 1: watching that on 2b now i'm now monetizing do you.
• 20:46
  Speaker 4: Ever feel like um because i had was it denzel
• 20:49
  Speaker 4: one of these people was like they don't like social
• 20:52
  Speaker 4: because it kills the mystique yes and you don't want
• 20:55
  Speaker 4: to give too much away because then it's like what's
• 20:57
  Speaker 4: the point of me watching you if I could just
• 21:00
  Speaker 4: watch you for hours on social media?
• 21:02
  Speaker 1: That logic applies to Denzel. That logic does not apply
• 21:08
  Speaker 1: to the rest of us.
• 21:08
  Speaker 4: To be clear.
• 21:09
  Speaker 1: Because if you were famous prior to 1995, that logic
• 21:14
  Speaker 1: can work for you. But once Will Smith said, I
• 21:17
  Speaker 1: got to get in this game, if you are any...
• 21:21
  Speaker 1: Who is above him? And he came, Instagram, Snapchat, YouTube, shows,
• 21:26
  Speaker 1: all that type of stuff. But For Denzel, that's true.
• 21:28
  Speaker 1: But here's the thing. This is what Denzel don't tell you.
• 21:31
  Speaker 1: He's doing social media. He's just not creating it himself.
• 21:34
  Speaker 1: He's still on podcasts. He's still on interviews. That press
• 21:38
  Speaker 1: run ain't just late night like it used to be
• 21:40
  Speaker 1: in daytime. They send him on podcasts and stuff like that.
• 21:43
  Speaker 1: He's just not the creator of it. So nowadays, you
• 21:46
  Speaker 1: can't run a business without a social media presence. I
• 21:49
  Speaker 1: don't know how you can. Movies, the Odyssey promo that
• 21:54
  Speaker 1: most of us saw was... Twitter trailer or Twitter, YouTube, Instagram,
• 21:59
  Speaker 1: the cast interviews, we don't have to watch the TV
• 22:02
  Speaker 1: show they're on. We watch the clip that goes viral
• 22:05
  Speaker 1: on the podcast, things like this for me, big deal.
• 22:10
  Speaker 1: I flew red-eye, didn't take a shower, did apply deodorant.
• 22:13
  Speaker 5: Is there a tank top underneath that?
• 22:15
  Speaker 1: Loose.
• 22:17
  Speaker 3: I told you, I'm about that loose life. I'm not
• 22:19
  Speaker 3: doing it.
• 22:20
  Speaker 5: Is it really 270, bro? Because you say that in
• 22:22
  Speaker 5: every video.
• 22:23
  Speaker 1: I don't even know.
• 22:23
  Speaker 3: 270 what? 270 pounds.
• 22:25
  Speaker 5: 270 pounds every video. You weigh 270?
• 22:27
  Speaker 4: You don't weigh 270. I don't think it's 270.
• 22:29
  Speaker 1: That's impossible. I don't even want to check because either
• 22:32
  Speaker 1: way I'm going to be messed up.
• 22:33
  Speaker 3: That's what you say. That's what I say.
• 22:34
  Speaker 4: That's actually impossible. Because I focus on the weight. I'm
• 22:37
  Speaker 4: watching every day. I'm 195 pounds.
• 22:39
  Speaker 5: He's not 270.
• 22:39
  Speaker 1: There's no way you're 270.
• 22:41
  Speaker 6: I am.
• 22:41
  Speaker 1: To me, I'm 270.
• 22:42
  Speaker 3: All right.
• 22:43
  Speaker 1: We'll go. We'll go. I weigh myself today and it's 235.
• 22:46
  Speaker 1: all the workouts done. And if I'm still 270, all
• 22:50
  Speaker 1: the workouts done.
• 22:53
  Speaker 3: So, but yeah, I think, um, you have to have.
• 22:59
  Speaker 1: A, an approach on social media consistently to do all
• 23:03
  Speaker 1: the other stuff. Um, so don't, don't worry about, Oh,
• 23:07
  Speaker 1: the mystique mystique. And no, it's, and even in standup,
• 23:11
  Speaker 1: I had to learn that. Like, I don't even want
• 23:13
  Speaker 1: to say back in the day, like pre pandemic, it
• 23:16
  Speaker 1: was super, it wasn't even taboo. It was like, you
• 23:18
  Speaker 1: don't put your material online, your actual material, because when
• 23:22
  Speaker 1: people come see you, they're going to be like, I
• 23:23
  Speaker 1: already saw that. But then what started happening is people
• 23:26
  Speaker 1: like Matt Reif, Morgan J, Nate Jackson, they start burning
• 23:31
  Speaker 1: all this material and they went from clubs to theaters
• 23:34
  Speaker 1: to arenas. So it's like, we gotta figure out a
• 23:37
  Speaker 1: way to burn some material, right? And that's why, that's
• 23:40
  Speaker 1: when all the crowd work came up. Like all these
• 23:42
  Speaker 1: comedians doing crowd work, because I need to at least
• 23:44
  Speaker 1: make you think I'm funny. Because most people, like stand-up
• 23:48
  Speaker 1: comedy is really a niche of a niche of a
• 23:51
  Speaker 1: niche entertainment. Most people don't grow up going to stand
• 23:55
  Speaker 1: up comedy clubs. A lot of us have seen stand up,
• 23:57
  Speaker 1: but like there's a lot of cities in America don't
• 23:59
  Speaker 1: even have one stand up comedy club.
• 24:01
  Speaker 3: You know what I'm saying?
• 24:01
  Speaker 1: So in order to get you to come, I need
• 24:04
  Speaker 1: to prove to you that I'm funny in this way.
• 24:06
  Speaker 1: So the way to do that is see me on stage,
• 24:09
  Speaker 1: holding a microphone, telling my jokes. So comedians had to
• 24:13
  Speaker 1: figure out a way to get that out there. And
• 24:16
  Speaker 1: the mystique don't matter. You could be mysterious and broke.
• 24:18
  Speaker 1: Don't matter. I'm a mystique. They don't know what I'm doing.
• 24:22
  Speaker 1: And your show ain't sold out. You know what I'm saying?
• 24:25
  Speaker 1: So it doesn't help the majority of us. Like the
• 24:28
  Speaker 1: majority of us got to be in the field all
• 24:30
  Speaker 1: the way to Jay-Z. Like his version is like, I'm
• 24:32
  Speaker 1: going to do a sit down interview. And because he's
• 24:35
  Speaker 1: who he is, The social media does its job for you.
• 24:38
  Speaker 3: Yeah, it's going to be clipped up everywhere.
• 24:42
  Speaker 1: I didn't get a chance to go to the show,
• 24:43
  Speaker 1: but I feel like I was there because I'm watching
• 24:45
  Speaker 1: on Twitter.
• 24:46
  Speaker 3: So we're all using it.
• 24:47
  Speaker 1: I just would rather be in control of it versus
• 24:50
  Speaker 1: because sometimes they'll clip you and reframe your thing. And
• 24:53
  Speaker 1: if you don't have your own mouthpiece, then people are
• 24:56
  Speaker 1: creating your narrative. Yeah. So I'm going to say my stuff.
• 24:59
  Speaker 1: It's easier to correct if you have your own megaphone.
• 25:01
  Speaker 2: I want to talk about one of the most brilliant
• 25:02
  Speaker 2: things that I saw you do. And first, let me
• 25:06
  Speaker 2: just say congratulations. New York Times bestseller.
• 25:07
  Speaker 3: Thank you.
• 25:08
  Speaker 1: Thank you.
• 25:08
  Speaker 3: Two times.
• 25:09
  Speaker 1: Twice. I know which book you're talking about. I'm getting
• 25:12
  Speaker 1: two times.
• 25:13
  Speaker 5: God steals our wars. You're stealing my lines.
• 25:18
  Speaker 2: The... The honesty around the book release, the second book. Yeah,
• 25:22
  Speaker 2: Successful Failure. Obviously, we've been through the book process. Also,
• 25:25
  Speaker 2: New York Times bestsellers, by the way.
• 25:26
  Speaker 1: There you go.
• 25:27
  Speaker 5: Thanks, Kev.
• 25:27
  Speaker 3: I was hoping you would say about yourself.
• 25:28
  Speaker 1: Respect. Because that's hard.
• 25:30
  Speaker 5: So we knew the process.
• 25:32
  Speaker 1: It's hard, bro. We know the process. And you can't
• 25:34
  Speaker 1: buy your way in. You can't.
• 25:36
  Speaker 3: And there's no formula for it. No, and they won't
• 25:38
  Speaker 3: tell you.
• 25:39
  Speaker 5: Exactly.
• 25:39
  Speaker 3: That's the mystique.
• 25:40
  Speaker 2: Now, when I heard you talking about the process, I'm like, oh,
• 25:43
  Speaker 2: he's really going through the process. I think the brilliant
• 25:46
  Speaker 2: part was the pivot that you made and the honesty
• 25:48
  Speaker 2: that you had. Like, hey, I'm doing this wrong in
• 25:51
  Speaker 2: front of everybody. Here's what we're going to do going forward.
• 25:54
  Speaker 2: How much of that was, I got to sit down,
• 25:56
  Speaker 2: strategically look at what I'm doing, revamp it, and go
• 26:00
  Speaker 2: tell the audience? Because it worked perfectly. Because when people
• 26:03
  Speaker 2: saw you revamp, they said, Oh, I get it.
• 26:06
  Speaker 1: Yeah.
• 26:06
  Speaker 5: Let me go out and support this.
• 26:07
  Speaker 1: First, I got to say shout out to my wife
• 26:10
  Speaker 1: because we were actually in New York. We at the
• 26:13
  Speaker 1: hotel we're staying at right now. And she looked me
• 26:15
  Speaker 1: dead in my face and she was like, it ain't
• 26:17
  Speaker 1: working because I kept getting the numbers from my publicist.
• 26:20
  Speaker 1: I mean, the pre-sale, the pre-sales. And I'm like, yo,
• 26:23
  Speaker 1: these books are not moving.
• 26:25
  Speaker 3: And I was promoting. It just was not translating.
• 26:28
  Speaker 1: And she was like, yo, you're not telling people what
• 26:31
  Speaker 1: this book is and what it's going to do for them.
• 26:34
  Speaker 3: You just being funny. And that's cool.
• 26:36
  Speaker 1: But people have no reason to get your book. You
• 26:38
  Speaker 1: need to do this, this, that and that. She sent
• 26:41
  Speaker 1: me people on TikTok who have done it. She was like,
• 26:44
  Speaker 1: you need to you need to make yourself for this book.
• 26:47
  Speaker 1: You need to present yourself as an authority. Like, you know, like,
• 26:50
  Speaker 1: you know, you're talking about, which I don't like to
• 26:51
  Speaker 1: do that much because I feel like it comes off
• 26:53
  Speaker 1: a little bit condescending and stuff like that. But I
• 26:55
  Speaker 1: think the, we're in a authenticity based media game now.
• 27:00
  Speaker 1: We over that, you know, 90s it was mystique, it
• 27:03
  Speaker 1: was magazine covers, you know, it was all that.
• 27:06
  Speaker 3: But now the.
• 27:07
  Speaker 1: Most successful show, it's why podcasts are doing better than
• 27:10
  Speaker 1: shows because people are like, oh, I trust Troy and Rashad,
• 27:13
  Speaker 1: I trust On Your Leisure, whatever the thing is. So
• 27:17
  Speaker 1: being honest and straight up allowed me to cut through
• 27:21
  Speaker 1: all the BS and people was like, and it.
• 27:24
  Speaker 3: Helped that the book was called successful failure.
• 27:26
  Speaker 1: So I wasn't afraid to admit I am literally failing
• 27:30
  Speaker 1: right now. And there's no, and that's why I tell
• 27:33
  Speaker 1: the truth about ticket sales. Like right now I'm selling
• 27:35
  Speaker 1: really well in grief sucks, but Charleston, South Carolina, I'm
• 27:38
  Speaker 1: never coming back. Just stinking it up. I'm looking every day.
• 27:44
  Speaker 1: I'm like, dang, Charleston ain't number two out from Savannah.
• 27:46
  Speaker 1: Ain't nobody in Savannah two out from Columbia. Get Charlamagne
• 27:49
  Speaker 1: on the phone.
• 27:51
  Speaker 5: Yeah.
• 27:51
  Speaker 1: Somebody. Where the Gullah Geechee people at? Where the Gullah
• 27:55
  Speaker 1: Geechee people holler at me? But when I'm selling well,
• 27:59
  Speaker 1: it's also the truth. So when I tell you my
• 28:01
  Speaker 1: show's about to sell out, it really is. When I
• 28:03
  Speaker 1: tell you I'm not selling well and I might not
• 28:04
  Speaker 1: come back, that's also the truth. But I think that pivot, one,
• 28:07
  Speaker 1: allowed people to see me for real. Two, it made
• 28:10
  Speaker 1: them actually interested in the book. And three, for the
• 28:13
  Speaker 1: rest of that campaign, I was proving to you why
• 28:15
  Speaker 1: the book would be valuable to you. And four, I
• 28:19
  Speaker 1: hit it just as hard as I was doing with
• 28:20
  Speaker 1: the comedic approach, but it was a more effective approach.
• 28:23
  Speaker 1: And I think people just appreciated that because I think,
• 28:25
  Speaker 1: you know, Instagram, social media becomes a highlight reel and
• 28:28
  Speaker 1: people don't really share their losses.
• 28:30
  Speaker 3: But my whole point of that book is I am
• 28:33
  Speaker 3: still failing right now.
• 28:34
  Speaker 1: Always.
• 28:35
  Speaker 3: And I'm not afraid of that.
• 28:37
  Speaker 1: I'm not afraid of making a video that still videos flop,
• 28:40
  Speaker 1: still jokes that flop, still. I can do really well
• 28:43
  Speaker 1: in a lot of cities, still have cities that don't
• 28:45
  Speaker 1: do well.
• 28:46
  Speaker 3: And that's cool. I think people appreciate that breath of
• 28:48
  Speaker 3: fresh air.
• 28:49
  Speaker 1: Sometimes artists don't flop and they cancel the show that
• 28:51
  Speaker 1: I was sick. We've seen them blue seats. You were
• 28:54
  Speaker 1: sick with blue dot fever. There was all them blue dots,
• 28:58
  Speaker 1: means full seats.
• 28:59
  Speaker 5: Technical difficulties.
• 29:00
  Speaker 3: Yeah, you know, my throat fell off. Come on, man.
• 29:03
  Speaker 1: You wasn't selling the tickets, and that's okay. And I
• 29:06
  Speaker 1: think even that allows me, like, if I... Fall back, right?
• 29:10
  Speaker 1: Say I'm not selling as much as I am in theaters,
• 29:12
  Speaker 1: and I go back to comedy clubs, I won't even
• 29:14
  Speaker 1: be ashamed of that. I'll be like, yo, we in
• 29:16
  Speaker 1: the club, pull up on me. Like, I'll just take
• 29:18
  Speaker 1: the benefit of that. And I think people appreciate that
• 29:22
  Speaker 1: approach now more than Mystique was like a, not even
• 29:25
  Speaker 1: say 90s, like it's still a big popular thing for
• 29:28
  Speaker 1: a lot of people, but I think authenticity is, is
• 29:32
  Speaker 1: a more popular form of currency now. And I think
• 29:36
  Speaker 1: that people can trust you because we're being lied to
• 29:38
  Speaker 1: all the time. Government is lying to our face. We've
• 29:41
  Speaker 1: seen video of a cop shooting somebody and then they
• 29:43
  Speaker 1: go and do a press conference about a video we
• 29:46
  Speaker 1: already saw.
• 29:47
  Speaker 3: Like you're lying. So when people are like telling the truth,
• 29:49
  Speaker 3: I think it cuts through.
• 29:51
  Speaker 1: Talk about the partnership with Tubi. Yeah. That was super dope, man.
• 29:56
  Speaker 1: What happened was it came from a failure. What I
• 30:00
  Speaker 1: deemed a failure was KevOnStage Studios. I started my own platform, right?
• 30:04
  Speaker 1: Streaming platform? Streaming platform. I was going to take Netflix down. Like,
• 30:08
  Speaker 1: my goal in my mind, Netflix. Got to go.
• 30:10
  Speaker 3: Reed himself. Got to go.
• 30:12
  Speaker 1: Reed was going to call a meeting and be like,
• 30:16
  Speaker 1: who is KevOnStage Studios? They are.
• 30:18
  Speaker 3: Checking up our money.
• 30:19
  Speaker 1: Literally. They're cracking into our market share. In my mind,
• 30:23
  Speaker 1: if you ain't going to go that hard, what's the
• 30:24
  Speaker 1: point of starting it? That never happened. Reed did his
• 30:28
  Speaker 1: day-to-day thing every day, right? But I did serve my audience.
• 30:32
  Speaker 1: So I'm having Kevin On Stage Studios content for years,
• 30:38
  Speaker 1: and we kept a good amount of subscribers. How much
• 30:40
  Speaker 1: was it? How much did it cost? Yeah, how much
• 30:42
  Speaker 1: did it cost?
• 30:43
  Speaker 3: So here's the thing.
• 30:44
  Speaker 5: It was $ 5.
• 30:44
  Speaker 7: 99.
• 30:44
  Speaker 1: A month?
• 30:44
  Speaker 4: A month.
• 30:47
  Speaker 3: And here's the big mistake I learned.
• 30:49
  Speaker 1: That $ 5. 99, you ain't getting $ 5.
• 30:53
  Speaker 3: 99, right?
• 30:54
  Speaker 1: Too low? No, no, no. I mean, just based on
• 30:56
  Speaker 1: how you share with Apple, Amazon, the platform, like that
• 31:01
  Speaker 1: $ 5. 99 was like $ 2 for us, $ 2. 80, I think, a subscriber.
• 31:05
  Speaker 1: But our business model is based off $ 5.
• 31:07
  Speaker 7: 99.
• 31:07
  Speaker 1: Like we actually, no, we knew it was like 65%
• 31:10
  Speaker 1: per subscriber, blah, blah, blah. But we didn't realize Apple's
• 31:13
  Speaker 1: taking 30% off the rip. And you can't do it
• 31:17
  Speaker 1: without Apple. You can't leave that many subscribers out there.
• 31:20
  Speaker 1: But anyway, running KevOnStage Studios and the CEO of Tubi
• 31:24
  Speaker 1: and the person who runs the creator program used to
• 31:26
  Speaker 1: be at Vimeo. Vimeo is the platform that hosted KevOnStage Studios.
• 31:31
  Speaker 3: I didn't know.
• 31:31
  Speaker 1: I didn't work closely with them, but I had a
• 31:33
  Speaker 1: few conversations with them and their teams and things like that.
• 31:36
  Speaker 1: So they go over to Tubi and I shut CamelStage
• 31:40
  Speaker 1: Studios down. Not because it wasn't profitable, it just wasn't scalable.
• 31:43
  Speaker 1: Like there was no way to keep the employees and
• 31:45
  Speaker 1: keep content and be revenue positive.
• 31:49
  Speaker 3: I'm using all the terms because I'm with y'all.
• 31:50
  Speaker 1: KPI, index.
• 31:51
  Speaker 5: Oh, don't worry, our audience understands it.
• 31:53
  Speaker 3: Yeah, index.
• 31:54
  Speaker 1: Indicators, growth, you feel me? Exit.
• 31:59
  Speaker 5: What was the ROI? It wasn't enough.
• 32:02
  Speaker 1: So I'm throwing my own cash from comedy shows and
• 32:04
  Speaker 1: brandos in there to keep it afloat.
• 32:06
  Speaker 5: We call that cash burn.
• 32:07
  Speaker 1: Yeah, and our burn rate was really high. That's why
• 32:10
  Speaker 1: I had to shut it down. I was like, oh,
• 32:11
  Speaker 1: we're not going to be able to compete because you're also,
• 32:14
  Speaker 1: in the consumer's mind, you're competing with Netflix. Even though
• 32:17
  Speaker 1: Netflix is whatever it is now, 20 bucks or whatever,
• 32:20
  Speaker 1: in a consumer's mind, you'll never get to the bottom
• 32:22
  Speaker 1: of Netflix. You'll be like, oh, there's plenty of stuff.
• 32:25
  Speaker 1: I can't find something to watch. You blame yourself, not Netflix.
• 32:28
  Speaker 1: Kevin on Stage Studios, you could finish it. And it
• 32:31
  Speaker 1: didn't take long. You spend four days. You sick for
• 32:36
  Speaker 1: four days. You get your wisdom teeth pulled.
• 32:37
  Speaker 3: You're done.
• 32:38
  Speaker 1: And we ain't never going to keep up with you enough.
• 32:42
  Speaker 1: You done quick. Because I ain't got the bread to
• 32:45
  Speaker 1: make that many shows. I don't have no money to
• 32:47
  Speaker 1: license no shows. I can't create at that pace. So
• 32:50
  Speaker 1: they was finishing it. So I'm reading the, like, when
• 32:52
  Speaker 1: people are canceling, most of them are like, y'all don't
• 32:54
  Speaker 1: have enough content. Like, I've seen it. I've seen it, bro.
• 32:58
  Speaker 5: I only need it for four days. Bro.
• 33:00
  Speaker 1: And then I was having a lot of black people be,
• 33:02
  Speaker 1: we put this show on, they'll watch the first episode,
• 33:04
  Speaker 1: let all eight come back and then pay for one day,
• 33:07
  Speaker 1: burn through that whole thing and cut that thing off
• 33:09
  Speaker 1: before the free trial expired. I was like, y'all killing me.
• 33:13
  Speaker 1: You're killing me. 30 years of my career. So, Anyway.
• 33:21
  Speaker 1: Free trial is crazy. Yeah, they burned through it, brother.
• 33:24
  Speaker 1: Them folks said, I can't, I can't hold you. And
• 33:26
  Speaker 1: people would hit me in the street like, Cal, I
• 33:27
  Speaker 1: ain't gonna hold you. I killed you on that free trial, brother.
• 33:30
  Speaker 1: I burned through that stuff in four days. And I
• 33:32
  Speaker 1: shared the password, bro. Me and my cousin watched everything.
• 33:36
  Speaker 1: It was password sharing was the thing. Yeah.
• 33:38
  Speaker 5: Password sharing was the thing.
• 33:39
  Speaker 1: And it was killing me, right? And that's the thing
• 33:41
  Speaker 1: that was hurting me is like people was watching it,
• 33:43
  Speaker 1: but it wasn't translating because they wasn't paying.
• 33:46
  Speaker 3: But you know what I'm saying? It was like going,
• 33:47
  Speaker 3: like bootlegs, right?
• 33:48
  Speaker 5: Yeah.
• 33:49
  Speaker 1: But I'm not seeing no bread. So they go over
• 33:52
  Speaker 1: to Tubi and they saw Churchy. So this is like
• 33:56
  Speaker 1: why Churchy was so instrumental.
• 33:58
  Speaker 5: You produced that, too.
• 33:59
  Speaker 3: I produced it and wrote it and wrote it and
• 34:02
  Speaker 3: paid for it.
• 34:02
  Speaker 1: That's the only reason I'm in the game right now
• 34:05
  Speaker 1: is because me and Melissa pay for Churchy Churchy because
• 34:08
  Speaker 1: come into a network and say, I don't have an idea.
• 34:10
  Speaker 1: I don't have a script. I don't have a pilot.
• 34:12
  Speaker 1: I have eight episodes complete. And here's data from my audience.
• 34:16
  Speaker 1: This was our most successful show on our platform. Here's
• 34:19
  Speaker 1: the numbers. I can bring that audience to your platform.
• 34:23
  Speaker 1: So that was BT plus to be saw that. And
• 34:27
  Speaker 1: then when we first met with them, they were like,
• 34:29
  Speaker 1: we want you to come to me. What he told
• 34:30
  Speaker 1: me was we checked your numbers against people who are
• 34:33
  Speaker 1: much more famous than you. And they didn't convert subscribers
• 34:37
  Speaker 1: like you did at Vimeo. It was small to me,
• 34:40
  Speaker 1: but on their back end, they were like, this is
• 34:41
  Speaker 1: actually much higher than people who are more content than you,
• 34:46
  Speaker 1: more revenue than you, and more famous. So it was like,
• 34:50
  Speaker 1: that's why having engaged fans is more important than having
• 34:52
  Speaker 1: a lot of fans. Because you can have a lot
• 34:53
  Speaker 1: of fans who don't feel the need to touch their
• 34:56
  Speaker 1: credit card. that don't really help, right? When it comes
• 35:00
  Speaker 1: to ticket sales, moving them to a platform, a like
• 35:03
  Speaker 1: doesn't cost you anything.
• 35:04
  Speaker 3: But if I'm willing to put.
• 35:05
  Speaker 1: That 16 in, CVV, once you get to a CVV fan,
• 35:10
  Speaker 1: now you can talk, right? So they had this new
• 35:14
  Speaker 1: program at Tubi, the creator program, and I had backed
• 35:17
  Speaker 1: up what I was talking about on KevOnStage Studios, and
• 35:21
  Speaker 1: I was selling tickets on standup. So they're like, if
• 35:24
  Speaker 1: he's selling tickets and selling out all over the United States,
• 35:28
  Speaker 1: and he had this platform with all these numbers, we
• 35:31
  Speaker 1: believe he'll actually be able to move his audience over.
• 35:33
  Speaker 1: Because they had worked with a lot of influencers who
• 35:35
  Speaker 1: they would give shows to, but they couldn't convince their
• 35:38
  Speaker 1: fans to come over, even though Tubi's free. Their fans
• 35:41
  Speaker 1: were just not used to being like, I'm going to
• 35:44
  Speaker 1: go find you. They were used to seeing them on
• 35:47
  Speaker 1: the platform, but they were not used to being like,
• 35:49
  Speaker 1: I'm going to go out of my way and find you.
• 35:51
  Speaker 1: So we start off with Safe Space, which is a
• 35:54
  Speaker 1: very small budget for them as like a test. And,
• 35:58
  Speaker 1: you know, we shot that in two days and it
• 36:00
  Speaker 1: was like a smash success. And then we did the
• 36:03
  Speaker 1: Bald Brothers. We did nine specials and that was a hit.
• 36:08
  Speaker 5: Stand up.
• 36:08
  Speaker 3: Stand up.
• 36:09
  Speaker 4: Right.
• 36:11
  Speaker 1: And we didn't really make no bread at that time
• 36:13
  Speaker 1: off of that. But I just was like, let me
• 36:15
  Speaker 1: prove to you that it's going to be worth it.
• 36:17
  Speaker 1: And after those two, they were like, OK, let's let's
• 36:21
  Speaker 1: have a conversation because we were pitching.
• 36:23
  Speaker 3: And also I just sold the hospital to BET.
• 36:26
  Speaker 1: Um, it was on BT plus, and that was going
• 36:28
  Speaker 1: crazy viral on social and doing well on the platform.
• 36:32
  Speaker 1: And they, I think they knew BT was going to
• 36:34
  Speaker 1: be asking for something else. And they were like, before
• 36:37
  Speaker 1: you go over there, let's have a conversation about what
• 36:39
  Speaker 1: a larger partnership would look like, because you've proven through
• 36:44
  Speaker 1: Vimeo through ticket sales. And now on our platform that
• 36:47
  Speaker 1: your audience is coming over. And that's how we expanded
• 36:50
  Speaker 1: the partnership into the biggest, um, partnership in 2B' s creative-verse history.
• 36:56
  Speaker 1: Because I had proven that I could do it. And
• 36:58
  Speaker 1: I proved it in the small sample size of the
• 37:00
  Speaker 1: first two shows.
• 37:02
  Speaker 2: When you brought up church, it made me think of
• 37:04
  Speaker 2: kind of your story being in church. It makes me,
• 37:08
  Speaker 2: you know, the children's church story is crazy. What do
• 37:11
  Speaker 2: you think them kids is doing, right? So I'm like, yeah,
• 37:13
  Speaker 2: those honest truths, right? And then today's comedy, you see Drewski.
• 37:18
  Speaker 2: And you see the the critique and criticism that he's
• 37:22
  Speaker 2: got for putting church and comedy together. But that's what
• 37:26
  Speaker 2: you've always done. And it's kind of worked and translated
• 37:29
  Speaker 2: for you. What's your thoughts around some of the critique
• 37:32
  Speaker 2: he's been getting and criticism he's been getting for putting
• 37:35
  Speaker 2: church on the front street?
• 37:37
  Speaker 1: To me, Drewski is a cultural anthropologist through comedy. And
• 37:42
  Speaker 1: he pulls his source material from truth. The reason we're
• 37:45
  Speaker 1: upset is because I actually don't know why, because I
• 37:49
  Speaker 1: can point to you a video that I saw of
• 37:53
  Speaker 1: everything he did. The only thing that I hadn't seen
• 37:56
  Speaker 1: with my own eyes was somebody spitting out of their
• 37:59
  Speaker 1: Rolls Royce or Bentley and counting the money. Actually, I've
• 38:02
  Speaker 1: seen the money machine in church. Me personally, because I
• 38:06
  Speaker 1: worked at a church. I seen them, but they weren't bad.
• 38:09
  Speaker 1: They just trying to be efficient. So it's a thing
• 38:13
  Speaker 1: of like some comedy is like the court gesture back
• 38:16
  Speaker 1: in the medieval times. Like comedy speaks truth to power.
• 38:20
  Speaker 1: I seen designer pastors. I seen pastors coming on the wires.
• 38:23
  Speaker 1: I seen all that stuff. And obviously he exaggerated for
• 38:26
  Speaker 1: comedic effect, but it's not like people weren't saying we've
• 38:30
  Speaker 1: never seen these things.
• 38:31
  Speaker 3: How could he? It wouldn't have resonated.
• 38:34
  Speaker 1: Right. So it's like, I don't know where your math
• 38:38
  Speaker 1: brother is. I could send you an Instagram. I know
• 38:40
  Speaker 1: the pastor's name who did this. Like I could, there's
• 38:43
  Speaker 1: a whole, uh, there's an Instagram. It's like preacher sneakers
• 38:46
  Speaker 1: or something like that, that would document all the pastors
• 38:49
  Speaker 1: who had three, $ 4, 000 shoes, designer clothes. Like this stuff exists. So,
• 38:55
  Speaker 1: and also Drewski doesn't pick on one group. He's taking
• 38:58
  Speaker 1: a shot on this. He might do, you know, he,
• 39:01
  Speaker 1: he did the British actors thing, uh, British people were mad.
• 39:06
  Speaker 1: He did the whole taps. Oh, taps were mad. He
• 39:08
  Speaker 1: did the church thing. Church people were mad. He did NASCAR.
• 39:10
  Speaker 3: They were mad. He did the Charlie Kirk's wife.
• 39:13
  Speaker 1: The, the offended parties always offended, but he's, he's not like,
• 39:17
  Speaker 1: I'm going to keep harping on you and you and you,
• 39:20
  Speaker 1: he's just moving it around all the time. So sometimes
• 39:23
  Speaker 1: you just got to take your L and adjust. So
• 39:26
  Speaker 1: if you switch up how church is presented, then his
• 39:29
  Speaker 1: video doesn't ring true. But right now you see some
• 39:32
  Speaker 1: of the productions for Easter and Christmas, like they got
• 39:34
  Speaker 1: drummers flying through on zip. It's crazier than his videos fire.
• 39:39
  Speaker 1: And like the production value in churches is crazy. So
• 39:42
  Speaker 1: it's not that wild. And somebody let him use their church.
• 39:47
  Speaker 5: Indeed.
• 39:47
  Speaker 1: For that video.
• 39:48
  Speaker 5: You saw a zipline in church?
• 39:50
  Speaker 3: I saw a video. I didn't see it personally. But
• 39:52
  Speaker 3: I seen the video.
• 39:54
  Speaker 1: But I seen some production that's like, there's a hundred
• 39:56
  Speaker 1: bands today. At least. At least. At least.
• 39:59
  Speaker 3: The weekend might be 250. You know, so he ain't crazy.
• 40:03
  Speaker 4: How important is ownership for you as far as IP? Obviously,
• 40:06
  Speaker 4: you're coming from a non-traditional pathway as far as not
• 40:09
  Speaker 4: like the traditional Hollywood where, you know, everything is owned
• 40:12
  Speaker 4: by studios. you know, as a creator, you coming in
• 40:15
  Speaker 4: with a different business mindset. So when you are working
• 40:17
  Speaker 4: with Hollywood, how are you approaching that when it comes
• 40:20
  Speaker 4: to equity and ownership?
• 40:22
  Speaker 1: By the grace of God, everything that you see right now,
• 40:25
  Speaker 1: I maintain ownership of still. And this to me is
• 40:28
  Speaker 1: like buying a house. You like the buying a house
• 40:31
  Speaker 1: is my first venture into making some money because you
• 40:34
  Speaker 1: own that and the value continues. So content right now,
• 40:39
  Speaker 1: owning it, if it's quality, like looks decent, man, you
• 40:44
  Speaker 1: can sell that 10, 20 times. Think about the fact
• 40:48
  Speaker 1: that Martin ain't aired a brand new episode in 25,
• 40:52
  Speaker 1: 30 years. And Martin is on, five different platforms coming
• 40:56
  Speaker 1: on TV every day. The creators of that show are
• 40:59
  Speaker 1: getting paid indefinitely. Seinfeld as well, The Office. So it's
• 41:03
  Speaker 1: like the more pieces of content you own and the
• 41:06
  Speaker 1: more places are buying content. Now, exclusivity used to be
• 41:09
  Speaker 1: the big thing. Now they don't even care. Like people
• 41:12
  Speaker 1: are like platform specific. So as an owner- Later on,
• 41:17
  Speaker 1: it's like owning the Masters Music Masters. That's what I
• 41:20
  Speaker 1: can equate it to. Because for the rest of my life,
• 41:23
  Speaker 1: these properties I created are going to create income for me.
• 41:28
  Speaker 1: Even when I stop creating, I can pass this residual
• 41:30
  Speaker 1: income to my kids, sell this to, you know, this platform,
• 41:35
  Speaker 1: Fast Channel, somewhere in Africa, you know, Brazil, all that
• 41:39
  Speaker 1: type of stuff. A lot of black content goes crazy
• 41:40
  Speaker 1: in Brazil, Germany, all that type of stuff. So for me,
• 41:44
  Speaker 1: ownership is important, but it's not, I don't have to
• 41:48
  Speaker 1: own everything because as a producer what I realize is
• 41:51
  Speaker 1: it's also very straining on on cash flow to own
• 41:57
  Speaker 1: things because you are physically and Physically responsible for that.
• 42:02
  Speaker 1: So you go over budgets coming out of your pocket
• 42:04
  Speaker 1: So sometimes I'll partner with the network and I'll let
• 42:06
  Speaker 1: you take all the headache, right? because what what people
• 42:08
  Speaker 1: don't understand is like for to be for example, I
• 42:12
  Speaker 1: Every milestone that I get to get paid, I have
• 42:15
  Speaker 1: to do that work first. So in order to, you know,
• 42:18
  Speaker 1: get the milestone for completing the rough draft, I have
• 42:21
  Speaker 1: to pay the editors in advance. So then they pay
• 42:24
  Speaker 1: me when the rough draft's delivered. So I got to
• 42:26
  Speaker 1: come up with that cash first. So the ownership part,
• 42:29
  Speaker 1: everybody wants to be an owner, but the owner's got
• 42:31
  Speaker 1: to take that risk. The owner's got to foot the
• 42:33
  Speaker 1: bill when you go over budget. The owner got to
• 42:35
  Speaker 1: come and lock up when nobody else wants to. So
• 42:38
  Speaker 1: partnering is okay, too. I want to be all over. Now,
• 42:45
  Speaker 1: if I'm not owning it, then I got to tap
• 42:47
  Speaker 1: that pocket because I.
• 42:49
  Speaker 3: Know I'm not going to see no money from this
• 42:51
  Speaker 3: ever again.
• 42:52
  Speaker 1: So if I'm just a talent, I got to tap
• 42:54
  Speaker 1: that pocket because you can exploit this for the rest
• 42:56
  Speaker 1: of your life. And I'm only getting a talent fee.
• 42:59
  Speaker 1: And I'm also tapping the pocket. And I want you
• 43:01
  Speaker 1: to take on all the stress. You got to get
• 43:02
  Speaker 1: the insurance permits, rent the equipment, all that type of stuff.
• 43:05
  Speaker 1: I'm not taking on any of that. But if I
• 43:07
  Speaker 1: am taking on that risk, then I want to own it.
• 43:08
  Speaker 1: But I think that's what I love about Tubi. They're
• 43:12
  Speaker 1: financing these projects. I own them. I have creative control
• 43:16
  Speaker 1: and I have back-end participation, which is unheard of you
• 43:20
  Speaker 1: getting all those. Except, you know, Ryan Coogler, remember his
• 43:23
  Speaker 1: deal when he got ownership rights? That was 25 years later.
• 43:27
  Speaker 1: But he got first dollar gross. That was unheard of.
• 43:30
  Speaker 1: So on a creator thing, usually people pay for it
• 43:33
  Speaker 1: and they maintain creative control Hardly anybody's getting back in profit.
• 43:39
  Speaker 1: Residuals isn't really a part of Hollywood the way it
• 43:41
  Speaker 1: used to be because it's not as ad-based as it
• 43:44
  Speaker 1: used to be. It's all subscriber-based, so they can't tell
• 43:46
  Speaker 1: you your show's making this, so I'm gonna pay you.
• 43:47
  Speaker 1: Your show's not. The subscribers are just subscribing to Netflix.
• 43:51
  Speaker 1: Back in the day, the advertisers paid, so it's easier
• 43:53
  Speaker 1: to pay residuals. So now talent's just getting a talent fee,
• 43:56
  Speaker 1: and I'm okay with that. But I think the bulk
• 43:58
  Speaker 1: of my business is gonna be ownership because that's my retirement. plan. Right.
• 44:05
  Speaker 3: Even though I probably never will retire that way.
• 44:07
  Speaker 1: But income wise, that content making money for me year
• 44:11
  Speaker 1: after year is really important to me because, you know,
• 44:15
  Speaker 1: I don't have, this is my job, right? This is
• 44:17
  Speaker 1: my Roth IRA, IRA, 401k. It's owning these, these properties
• 44:22
  Speaker 1: that I can just sell forever and ever in second,
• 44:24
  Speaker 1: third window until the end of time. Cause that, that
• 44:27
  Speaker 1: content right now, I have a show on Tubi that
• 44:29
  Speaker 1: I made in 2020. That was kind of cold. But
• 44:33
  Speaker 1: I licensed it to Fuse. It's just crazy. Fuse said, okay,
• 44:38
  Speaker 1: to get some of our money back, we're going to
• 44:40
  Speaker 1: put it on Tubi because they got more eyeballs. I'm
• 44:42
  Speaker 1: getting paid from people watching on Fuse and people watching
• 44:45
  Speaker 1: on Tubi. And I made that in 2020. It's 2026 now.
• 44:49
  Speaker 1: And I only had to pay the one time, but
• 44:50
  Speaker 1: it's been earning, you know, it's earning forever. You know,
• 44:54
  Speaker 1: now I get more properties like that.
• 44:55
  Speaker 4: I can.
• 44:56
  Speaker 1: Have income. And it's not all crazy income, but it is.
• 44:59
  Speaker 3: It's something.
• 45:01
  Speaker 1: It's catalog. It's catalog.
• 45:02
  Speaker 3: It's back in participation. It's like licensing a song.
• 45:05
  Speaker 1: You know what I'm saying?
• 45:06
  Speaker 3: So that's why it's important.
• 45:07
  Speaker 5: Let's talk about Grief Sucks.
• 45:09
  Speaker 3: Yeah.
• 45:10
  Speaker 2: And it was interesting because the promo for it is,
• 45:14
  Speaker 2: it is a standup comedy. You will laugh, but you
• 45:20
  Speaker 2: will get emotional.
• 45:21
  Speaker 3: For sure.
• 45:23
  Speaker 5: You made me think back to a 15 year old me.
• 45:26
  Speaker 2: When you said that it was kind of around the
• 45:28
  Speaker 2: idea that when you're going through grief, your world stops,
• 45:32
  Speaker 2: but the world keeps going.
• 45:33
  Speaker 1: Absolutely.
• 45:33
  Speaker 5: I remember my grandmother had passed.
• 45:36
  Speaker 2: I was sitting in the cafeteria and I'm looking at
• 45:38
  Speaker 2: everybody and they have no idea that this is happening.
• 45:40
  Speaker 5: It feels like the world has ended for you. Yes.
• 45:43
  Speaker 5: But everybody's just kind of doing their thing.
• 45:45
  Speaker 1: Yeah.
• 45:46
  Speaker 5: Talk about the origin of grief sucks and the purpose
• 45:49
  Speaker 5: of it for the audience.
• 45:50
  Speaker 1: So shout out my wife again. I didn't have a
• 45:53
  Speaker 1: plan to do this. I was going to do just
• 45:55
  Speaker 1: some regular church jokes, some new stuff, whatever, go to
• 45:58
  Speaker 1: my plan. I was doing a show and she was
• 46:00
  Speaker 1: there and it was at a church and I was
• 46:02
  Speaker 1: about to do some jokes and another comedian did the
• 46:04
  Speaker 1: jokes I was about to do. And I was like,
• 46:05
  Speaker 1: oh my God, I got to switch it up. And
• 46:07
  Speaker 1: she was like, you know why that's happening? Because that
• 46:09
  Speaker 1: joke you did when you were 16, you being lazy.
• 46:13
  Speaker 1: So that at this level of creation, that shouldn't even
• 46:16
  Speaker 1: happen to you. I want you to challenge yourself to
• 46:19
  Speaker 1: do something brand new, even if it takes you six
• 46:22
  Speaker 1: months to develop it.
• 46:24
  Speaker 3: And I was like, dang, you right.
• 46:26
  Speaker 1: Like she, because she loves me and is in my part,
• 46:29
  Speaker 1: my partner and has my best interest in hand, she
• 46:31
  Speaker 1: was able to tell me the truth and challenge me
• 46:36
  Speaker 1: in a help me way. And a friend of mine,
• 46:38
  Speaker 1: Joseph Solomon, he had told me like, I was just
• 46:40
  Speaker 1: making grief videos early in my grief process. And those
• 46:44
  Speaker 1: videos will go viral. And obviously that's not why I
• 46:45
  Speaker 1: made them. I just was, you know, making videos about
• 46:47
  Speaker 1: what I'm going through on the daily. And he was like,
• 46:50
  Speaker 1: I think you should do something around grief. Totally separate
• 46:52
  Speaker 1: from Melissa. Because I was like, he was like, the
• 46:54
  Speaker 1: way you do comedy, I think you can help people
• 46:56
  Speaker 1: cope and still be funny about it. So I basically
• 46:59
  Speaker 1: put those two ideas together and wrote like a whole
• 47:02
  Speaker 1: brand new hours. The first time I wrote a brand
• 47:05
  Speaker 1: spanking new hours. As a comedian, I want some jokes
• 47:07
  Speaker 1: that are tried and true, that I know work. But
• 47:10
  Speaker 1: grief sucks was all brand new. And I felt like
• 47:14
  Speaker 1: for me, it was important to honor my brother with
• 47:16
  Speaker 1: the thing that I do best.
• 47:18
  Speaker 3: Like as a comedian, this is my art.
• 47:20
  Speaker 1: And if I was a painter and I painted, you know, portraits,
• 47:24
  Speaker 1: I would paint a portrait and honor my brother. If
• 47:25
  Speaker 1: I was a photographer, I'd take a picture, whatever my
• 47:27
  Speaker 1: thing was. If I was a musician, I'd write a
• 47:29
  Speaker 1: song or something like that, but I'm a comedian. So
• 47:32
  Speaker 1: I have to use my gift to honor him. And
• 47:34
  Speaker 1: also grief is funny. Like I was in every funeral
• 47:39
  Speaker 1: I've been in. I've either laughed or held a laugh
• 47:41
  Speaker 1: in because black people, we funny everywhere, right? I've been
• 47:44
  Speaker 1: in funerals where the preacher is bombing. Like, bro, you
• 47:48
  Speaker 1: bombing on the grand stage.
• 47:50
  Speaker 5: You feel weird about laughing.
• 47:51
  Speaker 3: I feel weird.
• 47:52
  Speaker 5: I feel you.
• 47:53
  Speaker 1: Are we snickering? Are we laughing afterwards? So I'm like,
• 47:56
  Speaker 1: I'm just going to bring that part to the forefront,
• 47:59
  Speaker 1: but also be open and honest about the parts that suck. And,
• 48:03
  Speaker 1: you know, I'm 43, like at my age and most
• 48:05
  Speaker 1: people who follow me age, We lost somebody, right? It
• 48:08
  Speaker 1: might not be a brother, but you lost granny, grandfather.
• 48:11
  Speaker 1: Some people have lost their kids, siblings, whatever. Or you
• 48:14
  Speaker 1: grieve a friend who's alive. Y'all just ain't cool no more.
• 48:18
  Speaker 1: That's another form of grief. So I felt like to
• 48:21
  Speaker 1: honor my brother, I wanted to do that. And I
• 48:23
  Speaker 1: was low-key kind of scared. I was like, I don't
• 48:24
  Speaker 1: think people are going to buy tickets to this. Because
• 48:26
  Speaker 1: who's going to want to go knowing crime's impossible? But
• 48:31
  Speaker 1: people want to laugh. People want to heal. People want
• 48:34
  Speaker 1: to move forward. So I think with comedy, it allows
• 48:37
  Speaker 1: you to feel that emotion, be vulnerable. But I got
• 48:40
  Speaker 1: to step out first and be vulnerable and let you
• 48:42
  Speaker 1: know it's okay to laugh. That's why I chose that song,
• 48:44
  Speaker 1: This Nigga Dead, because it's funny, but it's also true.
• 48:49
  Speaker 1: Because the first time I heard that, I was like...
• 48:52
  Speaker 1: this is perfect because this is how I feel. Like
• 48:55
  Speaker 1: she said, oh no, this happened. People dying that ain't
• 48:59
  Speaker 1: never died before. That's how I felt. And people were like,
• 49:03
  Speaker 1: I don't know whether to laugh or cry. And the
• 49:04
  Speaker 1: answer is both. So we got this show. You're going
• 49:06
  Speaker 1: to laugh the majority, but there's going to be a
• 49:08
  Speaker 1: moment or two that's going to pull at your heartstrings.
• 49:10
  Speaker 1: You might not cry, but I'm gonna try and get
• 49:13
  Speaker 1: you the promo though yeah and ray jay and ray
• 49:19
  Speaker 1: jay wasn't being funny.
• 49:20
  Speaker 6: No it's just the timing of it it's just the
• 49:22
  Speaker 6: timing bro bro who else can say ray jay patted
• 49:28
  Speaker 6: them on their back in their time of need who
• 49:30
  Speaker 6: else has cried and been like you know who's there
• 49:32
  Speaker 6: for me ray jay and he really was like no
• 49:35
  Speaker 6: problem brother and posted up.
• 49:39
  Speaker 5: Thanks, Ray J.
• 49:40
  Speaker 1: Handshake. Because he smacked me hard. Like, the only thing
• 49:44
  Speaker 1: I'm playing, my back was stinging. And I was like,
• 49:48
  Speaker 1: let me dab him up so he don't pat me again.
• 49:50
  Speaker 1: Because I was like, I want to be like that.
• 49:52
  Speaker 1: Why would you hit me that hard? He came in like.
• 49:55
  Speaker 1: I was like, yo, Ray. Ray J. Chill. Like, you know,
• 50:01
  Speaker 1: you got them tingles on your back. Bro, my back
• 50:03
  Speaker 1: was tingling. But he ain't mean no harm. But Kirk
• 50:07
  Speaker 1: Franklin ain't dapping me up.
• 50:09
  Speaker 3: Dr.
• 50:09
  Speaker 1: J ain't help me. Ray J was there for me, bro.
• 50:13
  Speaker 4: In your time of need.
• 50:14
  Speaker 1: In my time of need, Ray J up here. You
• 50:17
  Speaker 1: never know.
• 50:17
  Speaker 3: You never know where Ray J will be.
• 50:19
  Speaker 1: You never know where Ray J will be.
• 50:22
  Speaker 4: Is this, so would you say, is it going to
• 50:25
  Speaker 4: be different in different cities or is it going to
• 50:28
  Speaker 4: be like pretty much the same?
• 50:30
  Speaker 1: For the most part, it'll be the same. Like I've
• 50:33
  Speaker 1: been workshopping it since February. just to get all the
• 50:37
  Speaker 1: tweaks out and all that type of stuff. I just
• 50:39
  Speaker 1: performed it last night. I literally performed it, went to
• 50:42
  Speaker 1: the airport, flew here, came, hit the Dior ring, came
• 50:46
  Speaker 1: right here. I ain't go full shower, but I ain't crazy.
• 50:51
  Speaker 1: And I got the aluminum. Black people, I got the
• 50:53
  Speaker 1: aluminum in it. And I'm going to hit the shower
• 50:55
  Speaker 1: right when I'm done.
• 50:56
  Speaker 5: We need a video on that. Yeah.
• 50:58
  Speaker 3: You got to go aluminum.
• 50:59
  Speaker 5: A little bit.
• 51:00
  Speaker 1: You know, because the thing is, if you die early
• 51:02
  Speaker 1: because of aluminum, at least they won't say you was musty.
• 51:05
  Speaker 5: That's a tag that lives forever.
• 51:07
  Speaker 1: Yeah. If you was Musty, they'd be like, man, he gone.
• 51:10
  Speaker 4: But whoo. The Musty.
• 51:12
  Speaker 5: The Musty.
• 51:12
  Speaker 1: He used to be, man, Musty.
• 51:14
  Speaker 4: Yeah.
• 51:14
  Speaker 3: Like, you don't want that. You used to call him BK.
• 51:16
  Speaker 1: The Musty. But yeah, it's going to be, for the
• 51:22
  Speaker 1: most part, each show is different because the audiences are different, right?
• 51:25
  Speaker 1: That's one thing I love about performing. I performed in
• 51:28
  Speaker 1: New York three nights in a row. Every show is different.
• 51:30
  Speaker 1: I performed, I think, 12, 14 shows in L.A., No
• 51:34
  Speaker 1: show is exactly the same because it's a performance and
• 51:36
  Speaker 1: part of it is the audience, energy, how you're feeling,
• 51:39
  Speaker 1: how they're feeling.
• 51:40
  Speaker 3: You can perform it the same. Some people laugh at
• 51:42
  Speaker 3: this part that's meant to be.
• 51:43
  Speaker 1: Sad and are sad at a part that's meant to
• 51:46
  Speaker 1: be funny.
• 51:46
  Speaker 3: So that's why I enjoy it.
• 51:48
  Speaker 4: Do you think that the comedy aspect is a part
• 51:50
  Speaker 4: of therapy or mental health?
• 51:51
  Speaker 1: Absolutely. Absolutely.
• 51:53
  Speaker 3: I think comedy can be very disarming.
• 51:55
  Speaker 4: Right.
• 51:56
  Speaker 1: You can you can break the ice with comedy. You
• 51:58
  Speaker 1: can speak truth in comedy. You can. There's a little
• 52:02
  Speaker 1: love tap in jest with comedy. So, yeah, I think
• 52:05
  Speaker 1: comedy is an amazing tool to help you grieve. And
• 52:07
  Speaker 1: I also think laughing is a part of grieving. Like
• 52:10
  Speaker 1: I think a lot of people think the only way
• 52:11
  Speaker 1: to grieve is to be sad.
• 52:13
  Speaker 7: Like, oh, my gosh, they gone and ain't never going
• 52:16
  Speaker 7: to be here no more. Ain't never going to see
• 52:19
  Speaker 7: them no more. No more, my lord. That ain't the
• 52:24
  Speaker 7: only thing. My brother was funny. So if I'm remembering him,
• 52:27
  Speaker 7: I'm also going to remember the funny stuff. It's just
• 52:29
  Speaker 7: maybe a little more bittersweet now. But yeah, I think
• 52:32
  Speaker 7: laughter is part of grieving. You know, sadness, joy, anxiousness,
• 52:39
  Speaker 7: being mad, all of it counts. So yeah, I think comedy.
• 52:44
  Speaker 3: I'm not saying I'm the first one. Martin Martin Wayans.
• 52:46
  Speaker 1: Had a special called Good Grief where he talked about grief.
• 52:48
  Speaker 1: A lot of comedians have talked about grief, but this
• 52:50
  Speaker 1: is new for me. And I think it's my approach
• 52:52
  Speaker 1: is different than anybody else's approach. But I'm not the
• 52:55
  Speaker 1: first person to do this. But I don't see a
• 52:58
  Speaker 1: lot of people talking about grief the way I am.
• 53:01
  Speaker 1: But actually, now that I've started, I've seen grief pages
• 53:03
  Speaker 1: and stuff like that. There's a lot of people in
• 53:05
  Speaker 1: this space. But I think for me, it's a departure
• 53:07
  Speaker 1: from what I've done.
• 53:08
  Speaker 6: But.
• 53:09
  Speaker 1: It's also authentic because I always talk about what's going
• 53:12
  Speaker 1: on in my life and that my brother was a
• 53:14
  Speaker 1: big part of my life. So it only made sense
• 53:15
  Speaker 1: for me to continue to do what I do well
• 53:20
  Speaker 1: and talk about what matters to me.
• 53:22
  Speaker 5: Kevin, I want to ask you a question, man.
• 53:23
  Speaker 6: Yeah.
• 53:25
  Speaker 5: Do you know who Julie Massino is?
• 53:28
  Speaker 1: Julie Massino?
• 53:29
  Speaker 2: Yeah.
• 53:30
  Speaker 5: Good.
• 53:31
  Speaker 2: She is now the former CEO of Cracker Barrel. And
• 53:36
  Speaker 2: I think you know why I'm saying this.
• 53:41
  Speaker 1: She should have left the racism in there. We already know.
• 53:46
  Speaker 1: They try to go modern on Cracker Barrel, man. Watch out.
• 53:50
  Speaker 3: And I did some, I did a few Cracker Barrel videos.
• 53:53
  Speaker 2: The little bit of racism still in there is the one.
• 53:57
  Speaker 1: Because the public agrees with you. Yo, when you, as
• 54:01
  Speaker 1: a black person, when you walk in the general, first
• 54:03
  Speaker 1: of all, you got to pass the rocking chairs.
• 54:04
  Speaker 5: The rocking chairs is crazy.
• 54:05
  Speaker 1: Rocking chairs is already crazy.
• 54:06
  Speaker 5: I don't feel comfortable sitting in those.
• 54:07
  Speaker 1: No, man.
• 54:08
  Speaker 5: You don't sit in those.
• 54:09
  Speaker 3: Because they might change their mind.
• 54:10
  Speaker 1: Why are they outside? No idea. And the parking lot
• 54:13
  Speaker 1: full of pickup trucks, full of American flags and eagles.
• 54:15
  Speaker 5: Every time. Okay?
• 54:16
  Speaker 1: Now we on our heads on a swivel. Then you
• 54:18
  Speaker 1: go in the general stores like, morning, boy. But you'd
• 54:21
  Speaker 1: never see who said that. Are we talking to me?
• 54:24
  Speaker 5: Speakers.
• 54:24
  Speaker 3: Is it speakers? Who said morning, boy?
• 54:27
  Speaker 1: I heard it. Maybe internally. Then the candy they sell,
• 54:31
  Speaker 1: I just be like, I don't know, but I got
• 54:32
  Speaker 1: to go through that. Before you get to the breakfast.
• 54:35
  Speaker 1: Before I get to the crispy edges, I got to
• 54:36
  Speaker 1: go through three different versions of racism. and then the
• 54:40
  Speaker 1: waitress are well how are you sweetheart now I'm in
• 54:43
  Speaker 1: the antebellum south now I don't know where what year
• 54:47
  Speaker 1: is general store is crazy right now still general store
• 54:51
  Speaker 1: is crazy but hey man I'm not the only black
• 54:54
  Speaker 1: person that felt that.
• 54:55
  Speaker 2: It wasn't just the butt like the general population said,
• 54:59
  Speaker 2: why are you trying to modernize it?
• 55:01
  Speaker 5: The president spoke about this.
• 55:02
  Speaker 3: Yeah.
• 55:03
  Speaker 2: And now she's being replaced because she was trying to
• 55:06
  Speaker 2: modernize Carcabarro.
• 55:07
  Speaker 5: They want the old racism back.
• 55:08
  Speaker 3: Man, you got... I need molasses.
• 55:12
  Speaker 5: The Aunt Jemima syrup.
• 55:13
  Speaker 1: I need... Aunt Jemima, we don't... Ain't nobody asked for that.
• 55:16
  Speaker 5: They're automatically assuming you want the pork bacon.
• 55:18
  Speaker 1: Exactly.
• 55:19
  Speaker 3: They're like, what you mean, turkey?
• 55:21
  Speaker 5: We don't have that.
• 55:21
  Speaker 1: I remember I went to Carcabarro one time.
• 55:24
  Speaker 4: She was.
• 55:26
  Speaker 3: It was in there like, can I have a still water?
• 55:27
  Speaker 3: She was like, what? I was like, Oh, just whatever
• 55:32
  Speaker 3: water you have. She was like, I don't know what
• 55:34
  Speaker 3: the hell.
• 55:34
  Speaker 1: Is still water. I was like, man, that ain't a
• 55:39
  Speaker 1: foreign concept.
• 55:40
  Speaker 5: But to her, it was.
• 55:41
  Speaker 1: She was like, what are you talking about? But yeah, man,
• 55:44
  Speaker 1: that's a big mistake. You got to know Cracker Barrel
• 55:47
  Speaker 1: is like NASCAR. You got to keep a twinge of
• 55:49
  Speaker 1: racism or your base going to be. And black people
• 55:52
  Speaker 1: was mad too.
• 55:52
  Speaker 5: Exactly.
• 55:54
  Speaker 1: Like their base was mad, but black people was like,
• 55:56
  Speaker 1: come on, man, put the racism to work. Put the
• 55:59
  Speaker 1: schism back in there, man. Because now I feel like
• 56:00
  Speaker 1: the pancakes ain't going to taste good. Because the racism
• 56:03
  Speaker 1: is baked into the cast iron skillet.
• 56:05
  Speaker 5: It's a fact.
• 56:05
  Speaker 3: Yeah, I mean it.
• 56:06
  Speaker 1: It's part of it. It's part of it, man.
• 56:08
  Speaker 4: When you was at InvestFest, you spoke about how, like,
• 56:13
  Speaker 4: you said monogamy is the key, is one of the
• 56:16
  Speaker 4: keys to your success.
• 56:17
  Speaker 1: Yeah, yeah.
• 56:19
  Speaker 4: Explain that. Not just being married, like being monogamous.
• 56:21
  Speaker 1: Like, explain. Can you explain that?
• 56:23
  Speaker 3: Yeah, for me, I operate on efficiency.
• 56:27
  Speaker 1: And I would be less efficient if I was trying
• 56:30
  Speaker 1: to manage three or four women. Talking to my wife,
• 56:34
  Speaker 1: keeping her happy. She perimenopausal too. So she's already three,
• 56:38
  Speaker 1: four women. Okay. I don't know what I did.
• 56:42
  Speaker 3: What did I say?
• 56:43
  Speaker 1: And I'm cold. Okay. So if I if I leave here, OK, listen,
• 56:50
  Speaker 1: I'm going to do you on your leisure. And then, oh, girl,
• 56:53
  Speaker 1: meet me at the thing. And now I'm lost as well.
• 56:56
  Speaker 1: It's too much time management. Time management is too much.
• 56:59
  Speaker 1: So I leave my wife. I told her right when
• 57:02
  Speaker 1: I was hanging up. Hey, I'm checking with you soon
• 57:05
  Speaker 1: as I leave on your leisure. Right. Imagine having to
• 57:08
  Speaker 1: call somebody else. Oh, I'm tired now.
• 57:12
  Speaker 5: It is.
• 57:14
  Speaker 1: Finishing a show where my wife is not there and
• 57:17
  Speaker 1: the thought of another woman in my room I'd be
• 57:19
  Speaker 1: like man watch out I'm tired I can't even I
• 57:24
  Speaker 1: can't even fathom hanging out with my wife and calling
• 57:26
  Speaker 1: somebody else or texting somebody else man leave me alone
• 57:29
  Speaker 1: so not wasting time like that allows me more energy
• 57:34
  Speaker 1: because I feel like energy is finite there's a certain
• 57:36
  Speaker 1: amount you have however you use it use it so
• 57:38
  Speaker 1: I have more creative energy because I'm not wasting some
• 57:44
  Speaker 1: talking to this girl and this girl and this girl,
• 57:45
  Speaker 1: and then talking to my wife. Lying to these three
• 57:48
  Speaker 1: and lying to my wife, telling the truth to my wife,
• 57:51
  Speaker 1: I'm confused. So I'm able to get three, four videos
• 57:53
  Speaker 1: a day because I'm not wasting three, four conversations. And
• 57:57
  Speaker 1: the benefit is that I get the best of my
• 57:58
  Speaker 1: wife and she helps me with businesses, business ideas. She
• 58:02
  Speaker 1: can speak truth to me and she feels safe enough
• 58:03
  Speaker 1: to be honest with me. And I'm not even smart
• 58:06
  Speaker 1: enough or a good enough liar to keep that up.
• 58:07
  Speaker 1: She would have caught me a long time ago It
• 58:10
  Speaker 1: just ain't worth it, man. Like, and it just ain't
• 58:13
  Speaker 1: worth it. I got a good wife.
• 58:14
  Speaker 5: Y'all share locations?
• 58:16
  Speaker 1: What? Locations, social security number.
• 58:19
  Speaker 5: Boy, brother.
• 58:20
  Speaker 1: Like, I'm here.
• 58:21
  Speaker 5: We here.
• 58:22
  Speaker 1: She could walk and find me where I'm going to
• 58:24
  Speaker 1: be where I'm saying I'm going to be. And I
• 58:26
  Speaker 1: don't have to be surprised. What's the point of sharing
• 58:28
  Speaker 1: a location? I don't know.
• 58:29
  Speaker 4: I can understand from a female standpoint, it's safety, right? Safety,
• 58:34
  Speaker 4: but from a man's... No, I'm just interested. From a
• 58:37
  Speaker 4: man's standpoint, what's your logic behind sharing your location?
• 58:42
  Speaker 1: You don't have nothing to worry about.
• 58:44
  Speaker 5: Huh? I think it's for her. It's for their safety.
• 58:47
  Speaker 5: They want to know, make sure that you're good.
• 58:49
  Speaker 3: Yeah, it's my safety too.
• 58:50
  Speaker 5: Because you travel a lot.
• 58:51
  Speaker 1: Yeah, I travel a lot. If I get hurt... You know,
• 58:55
  Speaker 1: anything happens and I'm, you know, I'm, I'm 43. Maybe
• 58:59
  Speaker 1: I fall down the stairs, get hurt. If she knows
• 59:01
  Speaker 1: where I'm at, you know, this is in theory.
• 59:03
  Speaker 4: Passcode to your phone all that brother she see me
• 59:06
  Speaker 4: on soft what else is there to hide that's actually
• 59:10
  Speaker 4: harder it's the on soft you see me on stop
• 59:13
  Speaker 4: keep the passcode you saw me at my worst i
• 59:16
  Speaker 4: just woke up i can't explain this i was tired
• 59:19
  Speaker 4: You can have the password.
• 59:21
  Speaker 1: You've seen my meat. My meat on soft is the
• 59:25
  Speaker 1: true me. This is all I am.
• 59:27
  Speaker 5: There's no secrets.
• 59:28
  Speaker 1: No secrets. 4868. Who cares? There's nothing in there. Like,
• 59:35
  Speaker 1: that's the thing. Like, my wife doesn't check my phone.
• 59:38
  Speaker 1: If she did, there'd be nothing in there. And I
• 59:39
  Speaker 1: don't check her phone. But if I did, there'd be
• 59:41
  Speaker 1: nothing in there. For me, it's just that I just
• 59:44
  Speaker 1: never really got down like that. It's not the reason
• 59:46
  Speaker 1: I'm faithful, but I did realize later it is a
• 59:49
  Speaker 1: benefit because I talked to a lot of homies and
• 59:50
  Speaker 1: they like, man, you really don't have nothing else going on.
• 59:53
  Speaker 1: I'd be like, nah, man.
• 59:55
  Speaker 4: Nah, because the way he said it was like, they're like, really?
• 1:00:00
  Speaker 1: People tell me that all the time. Like, I thought,
• 1:00:02
  Speaker 1: this probably got something on the side. No, man. Nothing.
• 1:00:06
  Speaker 5: I'd be at Cracker Barrel in the morning.
• 1:00:07
  Speaker 1: I'd be side dishes. Hash brown, casserole. With cheese. With cheese.
• 1:00:15
  Speaker 1: The candy apple. I might go three sides at the crack.
• 1:00:19
  Speaker 1: But side pieces? Man, watch out. Are you crazy? And
• 1:00:23
  Speaker 1: I'm also not going to ruin this. Like, that's the
• 1:00:26
  Speaker 1: other thing. Like, at this stage, we've been together since
• 1:00:29
  Speaker 1: we were 16. She'd been with me through everything. She
• 1:00:32
  Speaker 1: was with me shooting in the gym and she she
• 1:00:34
  Speaker 1: got rebounds. Right. She wasn't just watching. So I wouldn't
• 1:00:38
  Speaker 1: want to sacrifice all that. And I would have a
• 1:00:41
  Speaker 1: very hard time at this stage of my life believing
• 1:00:44
  Speaker 1: somebody is with me. for purely me. Like, there's a
• 1:00:49
  Speaker 1: lot of benefits to being with me now that you
• 1:00:51
  Speaker 1: could benefit from that you didn't help me.
• 1:00:52
  Speaker 4: Yeah, it's like, knock it off. Yeah, watch out. I'm
• 1:00:55
  Speaker 4: bald and overweight. You seen the man boobs.
• 1:00:59
  Speaker 6: 270. 270.
• 1:00:59
  Speaker 1: I got bad feet, a bad shoulder, and a torn ACL. Man,
• 1:01:02
  Speaker 1: you know why you here. You don't just love me. Right?
• 1:01:06
  Speaker 1: And maybe it's true out there, but I highly doubt
• 1:01:08
  Speaker 1: you just ain't never heard of me and there's no benefit.
• 1:01:11
  Speaker 7: Mm-hmm.
• 1:01:11
  Speaker 1: Uh, and also I know if I lost this and
• 1:01:14
  Speaker 1: I had to go back to whatever I used to do,
• 1:01:15
  Speaker 1: I used to, I used to work in the city
• 1:01:17
  Speaker 1: of Tacoma landscaping. I used to pick up cigarette butts
• 1:01:21
  Speaker 1: on Wednesdays at a courthouse. You know, when people smoke,
• 1:01:23
  Speaker 1: when they got court, even if you don't have a
• 1:01:26
  Speaker 1: smoking habit, you do, if you got court. So if
• 1:01:29
  Speaker 1: I had to go back to that job, she'd be like,
• 1:01:31
  Speaker 1: all right, well, this is where we're at. Go back
• 1:01:32
  Speaker 1: to the two bedroom in Washington. So I think about
• 1:01:35
  Speaker 1: what I would lose. And I think I weigh that
• 1:01:38
  Speaker 1: what's more important to me. is 20 years from now,
• 1:01:41
  Speaker 1: I want my kids and whoever they love to come
• 1:01:43
  Speaker 1: back to our house for Thanksgiving and their parents are
• 1:01:46
  Speaker 1: still together. So I work towards that because the decisions
• 1:01:50
  Speaker 1: I make right now are setting up that future 20
• 1:01:53
  Speaker 1: years from now. So I don't want to ruin that.
• 1:01:55
  Speaker 1: So I got to make those choices today because it's taxing, man. Like,
• 1:01:59
  Speaker 1: It ain't worth it, bro. Thank you for coming, brother. Man,
• 1:02:03
  Speaker 1: thank y'all.
• 1:02:05
  Speaker 4: Please tell the people when the tour starts, how to
• 1:02:06
  Speaker 4: get tickets, how to watch a show, all the promotion.
• 1:02:09
  Speaker 1: The tour starts August 14th in Birmingham, Alabama. I believe
• 1:02:13
  Speaker 1: it's August 14th. Second week in August, whatever that first
• 1:02:16
  Speaker 1: Friday is, 14th or 15th. Birmingham, Alabama.
• 1:02:19
  Speaker 3: Charleston, South Carolina specifically. If you're listening, step up.
• 1:02:23
  Speaker 1: I ain't been in years. And at this pace, I'm
• 1:02:25
  Speaker 1: never coming. Everybody else is doing great. Even Portland. Uh,
• 1:02:30
  Speaker 1: but yeah, go to came on stage.com. Or if you
• 1:02:33
  Speaker 1: follow me on social media, click the link in my bio,
• 1:02:35
  Speaker 1: get some tickets. I'm not adding no more shows. If
• 1:02:38
  Speaker 1: it's sold out, search around. Uh, and if you can't
• 1:02:41
  Speaker 1: make it, it'll be on to be on my brother's
• 1:02:43
  Speaker 1: birthday as a special on February 21st, 2027.
• 1:02:48
  Speaker 5: All right, New York, September 5th. Make sure you pull up. Nah,
• 1:02:50
  Speaker 5: it's sold out.
• 1:02:51
  Speaker 1: It's sold out?
• 1:02:52
  Speaker 3: Sold out.
• 1:02:52
  Speaker 1: What's the venue? Gramercy Theater. Okay.
• 1:02:55
  Speaker 3: But I got y'all.
• 1:02:56
  Speaker 1: Yeah, I need to be there. I got y'all. Thank you.
• 1:02:58
  Speaker 1: I need it.
• 1:02:59
  Speaker 3: I got a few comps.
• 1:03:00
  Speaker 1: Oh, perfect.
• 1:03:00
  Speaker 7: I'm in.
• 1:03:00
  Speaker 1: You know what I'm saying? You got to have my
• 1:03:02
  Speaker 1: number for the comps. Everybody else in New York, Philly
• 1:03:05
  Speaker 1: is right down the street. They got to train that
• 1:03:08
  Speaker 1: hip hop. Ron over there.
• 1:03:09
  Speaker 4: Yeah.
• 1:03:10
  Speaker 1: You know, D.C., you know. But New York, they was
• 1:03:13
  Speaker 1: buying those tickets quick. So y'all are good.
• 1:03:16
  Speaker 5: Comedy City.
• 1:03:17
  Speaker 1: Yeah, it's a comedy city and they show love. Everybody else,
• 1:03:19
  Speaker 1: Philly is a great, beautiful American city. Brotherly love. Brotherly love.
• 1:03:23
  Speaker 1: All right, y'all.
• 1:03:25
  Speaker 4: We'll talk about you guys next week.
• 1:03:26
  Speaker 1: Peace.
• 1:03:26
  Speaker 5: Peace.