Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Trigger Hygiene Saves Marketing Budgets
Marketing teams waste thousands on broken automation workflows where triggers fire at the wrong time or not at all. This episode examines a specific case from October 2026 involving a mid-market SaaS company that lost three percent of its quarterly pipeline because of one misconfigured email trigger. Lucas and Luna break down the mechanics of trigger hygiene, explaining why your marketing automation platform is silently leaking revenue. They explore how to audit your own workflow logic, spot common pitfalls like duplicate event listeners, and implement a simple testing protocol that catches…
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