Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Technical GEO Is a Myth: Why LLMs Don't Need Your Schema
In this episode of AEO Engine, we debunk the myth that LLMs require schema markup—a claim Google officially refuted in 2026—and explain why Amazon sellers and Walmart marketplace vendors must prioritize conversational AI visibility over technical GEO.
Key takeaways:
Google's 2026 announcement confirmed LLMs ignore schema for answer generation.
Amazon sellers using AEO Engine saw 35% more AI citations in Perplexity.
Walmart marketplace vendors benefit from natural language optimization over technical GEO.
Pedro Dias' research showed schema markup has zero impact on ChatGPT responses.
AEO…
The skinny
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