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From Classroom to Boardroom: Applying Innovation Principles | Jon Cagan and Peter Boatwright | 584
Welcome to another dynamic episode of the Thought Leadership Leverage podcast with your host, Bill Sherman. Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan, the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. These experts have spent their careers studying and teaching the innovation process and now share their groundbreaking insights with us.
Peter and Jon are the co-authors of "Managing the Unmanageable: 13 Tips for Building and…
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