Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.
In this episode of the Podcast, we break down why Q5 is the Super Bowl for health & wellness brands and how operators should think about acquisition, offers, and retention heading into January.
Joining the conversation:
Dean Brennan, CEO of Heart & Soil
Dave Huffman, Co-Founder of Fifth Hammer
Together, we unpack:
Why Q5 is an identity-change moment and why that matters for conversion
The December 23 CPM…
The skinny
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