Become Sales Best Friend with Win-Loss Analysis w/ Matthew Reeves
For PMMs, it can be difficult to have a good relationship with sales, especially in new roles.
Win-loss analysis and interviews can be a good win when you see that close-lost column piling up on the CRM pipeline.
But how can you take another responsibility on your to-do when you’re already swamped?
Matthew Reeves, CEO and co-founder of GoldPan, runs a win-loss analysis agency. In this episode, he’s showing us:
How to build rapport with sales teams
The complexities of positioning and messaging
Why you need both wins and losses for good research.
Why information overload kill sales.
The nuanced…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.