“Customers trust clarity in how we communicate” — Brandan & Kelsey Lancaster | GGP #070
In this episode of Garage Grit Podcast – Origin & Impact, the founders of Performance Automotive Repair reveal how communication, culture, and clarity built customer trust and shop visibility in a rural market. From hiring challenges to refined messaging systems, you’ll hear how they shifted perception to grow and retain customers.
Brandan and Kelsey Lancaster founded Performance Automotive Repair in Bayfield, Colorado, after years of technical experience and one defining decision to quit a job that wasn’t aligned with their values. Early on, customers struggled to understand what they…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.