55. Adam Singer and Chris Gadek
Should we love billboards or hate them? In this episode, advertising chads Adam Singer and Chris Gadek (founders of AdQuick) expound on the meaning of Out-of-Home (OOH) advertising and tackle the notoriously impossible task of measuring billboard impact.We talk billboard history, including the one that launched the Sunset Strip:We also chat about the death of creativity in the marketing longhouse, the end of ZIRP marketing, and why data reliance produces over-milked nostalgia cows. Check our my appearance on the AdQuick podcast here:Also watch this episode on YouTube:The Carousel is a…
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