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The Big Opportunity In Overlooked Categories

The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington's co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars' attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.

Show notes:

0:20: Angels In The Parking Lot. We Riff On Riff. Winning The Battle. Phenomenal Education. – The hosts recap the recent Taste Radio meetup in San Diego, featuring live…

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